What should be grasped in making a good corporate promotional film?

Two common ways to shoot corporate propaganda films

1. Fixed shooting

Fixed shooting is to fix the camera and bracket in a certain place and shoot the corporate propaganda film at a fixed angle and direction. Its characteristics are: the picture is stable and clear, and there will be no jitter; The audience's eyes stay and swim on the screen for a long time, which is conducive to seeing the content of the screen clearly; It's easy to get bored. Fixed shooting can be changed from shooting direction, position and angle. You can shoot from front to back, with close-up, middle-shot, close-up and so on. And can be changed according to the position or internal movement of the lens.

2. Sports shooting

It means constantly changing the direction, position and angle of the camera during shooting. Its characteristics are: the background or foreground position in the lens picture is constantly changing, the angle, orientation and speed of the subject are changing, the picture is strong in lens sense, dynamic and attractive, and the imaging is affected to some extent, so the audience can't see the image on the picture clearly. Sports shooting should consider the needs of advertising, post-editing and other factors. Don't exercise for the sake of exercise, it will enhance the effect and weaken the sales.