New rules for wedding photos in Sanya: once dissatisfied with remake, twice dissatisfied with refund! What should the store do if it encounters intentional negligence?

Related to the interests, I did a Weibo Fan Tong advertisement for wedding photography for a period of time. Dry goods from wedding photography new media marketers!

According to my working experience during that time, I think it is very important to solve the problem that some customers deliberately find fault from the source. This is an effective solution that can never keep up with the problem. Most customers who come through Weibo advertisements and friends circle advertisements have much higher quality than other channels. One is a frequent user of Weibo WeChat, who can basically have a * * * curse on the mainstream three views of Weibo WeChat. Another is that, in the face of the Weibo account that I have managed for many years, I lost my reputation just for a wedding photo, which is not worth the candle. Wedding photography should also be transformed from traditional leaflet distribution and exhibition promotion to new media advertising.

Choosing the right customer is very important. What kind of customers usually pay the most attention to wedding photography and often consciously collect and watch information such as wedding photography in Sanya? Women aged 22 to 35. In the actual situation of wedding photography, almost all decision makers are brides. Female users of Weibo WeChat who usually pay attention to fashion beauty, fashion collocation and even food may become potential customers of your wedding photo studio. The desire of school-age women for wedding dresses is very sufficient. A once-in-a-lifetime choice, I believe most customers are cautious. Shopping around, repeatedly investigating and comparing various packages is a process that every bride has experienced.

In the past, under the traditional media mode, it was still very difficult for a couple to accurately understand the business information and communicate with the business. Moreover, communication in some places is not appropriate, and there are also some guests' dissatisfaction during the actual shooting. For example, anyone who has been in contact with the wedding photography industry knows that the bride and groom add 1 ***8 pieces of clothes together, which is 4 sets of clothes. But some customers will think it is 8 sets of clothes, and the bride and groom each have 8 sets. In this case, the dissatisfaction is that the information is not communicated well. For example, what scenic spots to visit in Sanya and what level of teachers to follow? These are all things that need to be communicated in advance. Even some customers don't know what they want at all, but they know that they are not satisfied with what you took. Why are they dissatisfied? They may not find fault on purpose, but they just don't like the effect.

However, new media is different. It is the accurate customers who are lost through the delivery channel. Customers are interested in wedding photography, and will consciously or unconsciously make features for each wedding shop in their hearts when obtaining information. Korean craftsmen, for example, are expensive and rigid Korean. Pandora follows the studio style and pays attention to one-on-one service. Highlight your own characteristics, and naturally there will be customers who are suitable for you to break, instead of waiting for you to be dissatisfied and then trying to solve it. This is an act of putting the cart before the horse. And according to my observation, many wedding photography also launched one-on-one service, such as dissatisfied remake, until satisfied. I believe that if both parties can win, no customer will take advantage of such a big event as wedding photos.

I hope the subject will seriously refer to my answer and consider whether wedding photography needs a new breakthrough in its own management and operation.