What specific content does the design of packaging design express?

Packaging design is the first visual display of products, which contains a lot of information and design elements. When creating packaging design, we need to consider not only the aesthetic effect, but also many details such as the target consumer group, brand image and product nature, and finally combine them into a powerful visual language to express it. The following are several key elements that need to be expressed in the packaging design summarized by Zhonghui Design:

1. Brand recognition/logo: Usually, a unique image pattern is created under a simple and bright basic design to ensure that the brand can be recognized very successfully. Brand logo exudes the brand's spiritual temperament and health strategy, and is often the most representative, influential and spreading prefix on product packaging.

2. Clear and easy-to-read text content: Transparent and clear description is very important, which affects the purchase decision of users. The fewer words, the easier it is to read and understand and the more attractive it is. Use smooth and simplified typesetting format and easy-to-understand text configuration scheme for customers.

3. The product features are clearly described: the features and charm of the product must be set off with straightforward, broad and vivid language. This not only helps to attract consumers' attention, but also increases users' experience of buying and using products.

4. Image, illustration or photographic effect: Image is the most attractive part of packaging design, and usually the image elements with more visual impact will be selected to attract consumers' attention. The choice of picture, border, color and the application of carving techniques can all form a unique visual style, which makes packaging stand out among competing products.

5. Selection of color scheme: With other design factors, the whole package has a strong emotional appeal. Color has profound meaning, which can well express the correlation between brand and product. The symmetry and contrast of color construction and attention should pay attention to the consistency of customer respect and market behavior pattern.

The above five aspects are several important elements that packaging design needs to express. A successful packaging design must have a proper theme and take into account the details, so as to ensure the perfect presentation and good operation in actual production.

Zhonghui Design Original Packaging Design Works

The above is the design solution of Zhonghui, a professional packaging design company. I have accumulated many design cases with years of experience in the design industry, hoping to help you.