Traditional Culture Encyclopedia - Photography and portraiture - What designs does the art design of China Communication University include?
What designs does the art design of China Communication University include?
Training direction of art design and art major in China Communication University: This major has three major directions: graphic design, comprehensive media design and art management. After the second year, students will be recruited in a unified way and trained in different directions. Courses to be trained include: modeling basics (sketch and color), illustration, design introduction, visual art appreciation, Chinese and foreign art history, design history, composition design, traditional patterns and folk art, photography basics, China painting and calligraphy and advertising art, computer images, design thinking and training, etc. The direction of graphic design aims to cultivate compound senior professionals with basic theories, knowledge and skills of design and creation, master professional creative skills and methods, have the ability to independently carry out advertising design practice, understand the development trend of advertising design at home and abroad, be able to engage in artistic design, graphic design, advertising design, education, scientific research, production and management in enterprises and institutions, and have strong creative ability. Main courses: print advertising, font design, packaging design, layout and book design, poster design, logo and VI design, information and instruction design, advertising photography, media design and printing technology. The direction of comprehensive media design aims to cultivate professional communication technology, be familiar with the cutting-edge new media, understand the media market, master certain advertising design and visual communication skills and methods, and understand the synthetic art, art and contemporary cutting-edge science of various disciplines. Senior professionals skilled in digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and other professional media fields. Main courses: film and television advertising, audio-visual language, film and television shooting technology, nonlinear editing, web design, animation advertising, basic space design, film and television art scene design, interactive advertising, new media art and commercial space design. The artistic management direction of mobile advertising creation is oriented to advertising design, brand strategy, exhibition planning, activity organization, art investment and appreciation, etc., which has cultivated strong overall planning and execution management ability. Project managers, creative directors, customer service consultants and other senior professionals who have the ability to formulate art industry strategies, decide design policies, write project specifications, evaluate art industry information and evaluate research methods. Main courses: design management, introduction to exhibition design, brand marketing, China painting and calligraphy appreciation, art public relations, art market, exhibition planning, design strategy and industrial norms, art cross-border research, art investment and appreciation, design research, business culture, economic principles and market research. No interior design major.
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