Operating expenses of short video agent

The operating expenses of short video agency include: planning and creativity expenses, recording and post-production expenses, endorsement and copyright expenses, tools and services expenses, and activity execution expenses.

1, planning creative expenses

Including operation direction and content planning, creative scheme design, etc. Generally accounting for 10- 15% of the total cost.

2, recording and post-production costs

Including shooting equipment rental fees, photography and post-editing personnel fees, venue use fees, etc. Generally accounting for 25-35% of the total cost.

3, endorsement fees and copyright fees

If the operating content uses celebrity endorsements or quotes third-party materials, the corresponding copyright and endorsement fees need to be paid. This part of the cost depends on the project situation and can account for a large proportion.

4. Cost of tools and services

Including short video operation software service fees (such as Aauto's faster little red book, etc. ), data statistical analysis tool fees, etc. Generally accounting for 5- 10% of the total cost.

5. Activity execution cost

If joint offline activities are promoted, venue rent, layout fee, actor invitation fee, etc. need to be paid. This part of the cost also depends on the actual proportion of the activity.