About advertising

Advertising film

Employment direction

Graduates of this major can work in the news media, advertising companies, market research and information consulting industries and the advertising departments of enterprises and institutions to prevent noise, design and production of advertising planning, marketing planning and market research and analysis. Jobs mainly include graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.

course

Introduction to communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising management and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design brief introduction, advertising effect research methods. Market research and analysis, public relations, Chinese and foreign advertising laws and regulations and advertising professional ethics.

Professional profile

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production marketing management of advertising. For example, the design of website advertisements, the planning, shooting and production of advertising videos, and the advertising on social platforms such as WeChat and Weibo.