Little Red Book Promotion

In the process of user transactions, users should first get to know you, then get familiar with you, trust you, and then trade with you. If your potential users can't reach you, how can you make more users familiar with you? Therefore, activities that can increase exposure must be done. During the media bonus period, you can promote a local store brand through WeChat official account, and the cost of an article is about 5,000 yuan. However, with the fading of the media traffic dividend, users are exposed to more and more information, and the reading volume of the official WeChat account is getting less and less. Local stores are increasingly inclined to vertical promotion, such as Little Red Book/Public Comment. Xiaohongshu has always been a weather vane for everyone to grow grass and pull weeds. Whether it's clothes, beauty cosmetics, skin care products or medical beauty, everyone is always used to reading little red books before buying them. First of all, we must set a goal for the marketing plan of Xiaohongshu. For example, a selling point of the product is the propaganda theme of Little Red Book. We should link Little Red Books with online celebrities from all directions or topics to form multiple goals, and then allocate or extend the time independently, and take a certain direction as a separate goal for in-depth drafting. Second, to strengthen communication, not only the little red book, but also other online resources such as Weibo, WeChat and news should be integrated and utilized, and internal and external forces should be gathered to promote it. Bian Xiao suggested here that the content of diffusion broadcast should not be diversified, and the direction should be unified as far as possible. A small number of elements are more conducive to the promotion of Little Red Books. Third, the plan should be strategic, and we should not blindly start to promote the little red book. Be sure to know the competitive advantages and selling points of the industry in which the product is located in advance, do a good job in the content of the little red book notes and optimize the keywords of the little red book notes. Fourth, determine the promotion cycle and promotion time, and try to choose the peak traffic period (9 pm) to send the little red book notes; In addition, online celebrity KOL should also have appropriate cooperation in promotion time, and will generally join the time scheduling plan of brand online marketing activities. Fifth, the resource strategy, the choice of online celebrities in Xiaohongshu must be consistent with the promotion products, including personal temperament and personality characteristics. Why does the store explode the little red book? Quality blogger output! You searched Shanghai Bund in Little Red Book, and the high-quality content was definitely praised in the search results. The promotion of Little Red Books is different from traditional brand marketing. We should not only do a good job in product design and sales docking, but also tell a good brand story with the brand number of Xiaohongshu to produce high-quality UGC content. When investing in the promotion channel of Xiaohongshu, we should help the brand to locate accurately through the big data analysis system, build the image for the brand with the help of "external force", that is, through the influence of Xiaohongshu's notes, and finally use emotional interaction to drive business interaction and stimulate consumption desire. The rhythm that many store brands are most concerned about .. store planting tips 1. Shop promotion cycle takes the first quarter as an example, and different types can be allocated reasonably. 2. This is a benign marketing principle advocated by Buma.com, and it is also a long-term strategy applicable to most brands.