What do liberal arts media mainly do?

Liberal arts media are mainly divided into advertising, news editing and production (online media) and news editing and production, specifically engaged in the following:

1. Advertising major aims to cultivate compound applied advertising talents with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising creative planning, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries and enterprises and institutions.

Students in this major mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography and video recording, and master the basic knowledge and skills of advertising implementation and management.

2. The major of news editing and production (network media) trains compound talents with systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, familiarity with basic ethics and laws and regulations of network communication, and ability to engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions, and online media.

This major requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, receive basic training in news business, and have the ability of network operation and management. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.

3. The major of news editing and production trains all-round development of morality, intelligence and physique, and is suitable for professionals engaged in news editing and editing in newspapers, radio stations, television stations, news agencies, the Internet and other news media institutions, as well as professionals engaged in cultural propaganda and public relations in other social fields.

Students in this major mainly study the basic theory and knowledge of journalism, receive the basic training of journalism, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in journalism and adjacent professional work.