How to write the planning of push activities?

Planning scheme of community push activities

1, activity overview

(1) Activity time: to be determined

(2) Location: xx Community

(3) Activity theme: "Teenagers' growth partners" experience activities.

(4) Activities: International Multiple Intelligences Experience Hall

(5) Activities:

1. Product display

2. Live lottery

3. Live experience and interaction

4. Customer consultation

Give away products

6. Product sales

7. On-site registration

8. Activity photography

(6) Purpose of the activity:

With the theme of "Youth's Growth Partners", supported by the Experience Hall and the Genius Classroom, with the spread of WeChat platform and crowdfunding platform. Through organizing community and campus activities, the scientific teaching concept of the Experience Hall is conveyed. At the same time, display products, interact with community consumers, accurately convey the information of the experience hall, and attract their attention and participation. For teenagers, the combination of terminal marketing information and community can effectively spread products and stimulate terminal sales, detonate popularity, enhance community appeal and influence, and effectively and accurately achieve marketing purposes.

2. Activity planning and description

( 1)? Regional division:

1. Product display area

2. Customer consultation area

3. Registration area

4. Customer Source Information Registration Area

5. Experience and interaction area

(2)? Activity site requirements

1. There are a lot of people in this community.

2.(50-80 square meters), not less than 30 meters long and not less than 20 meters wide.

Venues can provide security services.

3. Preparatory activities

(1) community selection:

1. Become a radial and high-end community with the campus as the unit.

2. Areas where students and parents are concentrated.

3. Property cooperation

(2) community survey:

1. Number of families in the community

2. Investigation of residential entrance and exit

3. Investigate with other institutions promoted in the community.

4. Economic situation

5. Proportion of families with children

6. Age structure of children

7. Consumption level

8. Set some visual effects to improve.

(3) Pre-publicity methods:

1. WeChat platform promotion (event location, time, content)

2. official website Notice (event location, time and content)

3. Distribute excellent brochures (location, time and content of activities; Introduction of Experience Hall, development goal, educational concept and spirit, learning content and courseware introduction)

(4) Standard equipment for on-site materials:

material

comment

Tent umbrella

2 sets, printed with the logo of the Experience Hall, with the size of 3M*3M.

Promotion desk

Education and publicity photos of the Experience Hall

Service?Desk?

Foldable, pvc material

Publicity X-frame

Activity promotion content, WeChat platform QR code

A calligraphy or painting scroll hanging vertically.

activity theme

small gift

Lucky lucky draw gift

Lottery props

Give away products

4. Activity Launching Ceremony Process

5. Emergency plan

(1) Dangerous emergency

(2) windproof emergency

(3) Rainstorm emergency

6. Activity objectives

7. Budget

Eight, later feelings