Traditional Culture Encyclopedia - Photography and portraiture - How do online celebrities make a Taobao shop with an annual income of one million yuan?
How do online celebrities make a Taobao shop with an annual income of one million yuan?
Guiding fan traffic into the e-commerce platform, and then realizing returns through commodity sales, this realization method of "network celebrity economy+e-commerce platform" has gradually become the mainstream. How to successfully channel fans to the e-commerce platform and complete the transformation is a test of the ability of online celebrities or online celebrity teams. The advantages of online celebrity+e-commerce lie in accurate user base and smooth commercialization path.
Take the clothing industry as an example. According to the data provided by shop detectives, during Taobao 20 1 1, my favorite wardrobe, Qian Furen House, earned more than 1 billion a day.
The essence of network celebrity phenomenon is the decentralization of fan economy, and there are obvious defects in "network celebrity" shops: lack of supply chain support, irregular team management, too single fan economy and too short "life cycle" of network celebrities.
A well-known online celebrity should not only build his own core competitiveness, but also protect his own brand. This can't be done by high face value or a few beautiful pictures, but it also takes a lot of time and energy to operate.
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