How to make the conception of photographic works more profound and innovative in photographic creation

First of all, why is conception the most important? Because with the development of science and technology, people are basically photographers now, so the content of the picture determines the success or failure of the whole picture. Whether you can jump out depends on the idea. How to make the conception of photography more profound and innovative in photography creation? Shoot with your heart and express your thoughts through photographic language, but don't deviate from the subject. It can be expressed in many ways, such as light, angle and color. Read more master's works, feel more attentively and shoot more.