Traditional Culture Encyclopedia - Photography and portraiture - Tea illustrations-how to express the application of illustrations in packaging design?
Tea illustrations-how to express the application of illustrations in packaging design?
How to draw a teapot illustration
The method of drawing a teapot illustration is as follows:
1. First, use a pencil to draw the basic teapot shape on the paper, including the teapot body, nozzle and handle.
2. Next, use a black watercolor pen or oil pen (or other colors) to outline the outline and details of the teapot, such as the texture and pattern of the teapot.
3. Then, use different colors of watercolor or colored pencil to fill in different parts of the teapot, such as the body and handle. You can choose gradient fill or solid color fill to achieve better results.
4. Finally, add shadows and highlights to the teapot to make the picture more three-dimensional. You can use gray or brown tones to depict shadows and white or light colors for highlights.
It should be noted that when drawing teapot illustrations, attention should also be paid to maintaining the balance and coordination of the entire picture. You can enrich the content of the picture by adding some items that match the teapot, such as teacups, tea leaves, etc., to make the painting more vivid and interesting.
Illustration skills
1. Outline the outline: Before starting to draw, you can use a pencil or fine pen to outline the rough outline and shape of the subject object, and based on this Gradually add details.
2. Choose colors: Choose the corresponding colors and tones according to the theme and atmosphere of the illustration. You can use gradients or color mixing to make the picture more vivid and interesting.
3. Pay attention to proportion and composition: Try to make the items and elements in the picture proportionally coordinated, reasonably laid out, and clearly layered to achieve a sense of visual balance.
4. Highlight the key points: To highlight the key items or elements in the picture, you can use bright colors, lines of different thicknesses, etc. to achieve this.
5. Combination of imitation and innovation: You can learn from the styles and techniques of other illustration works, while also focusing on your own innovation and personality to form your own illustration style.
6. Practice and try more: You need to continue to practice and try, and constantly explore and discover new expression methods and techniques to improve your illustration level and creative ability.
It should be noted that the above are just some simple techniques and methods for drawing illustrations. The specific drawing methods and styles need to be determined according to personal preferences and expertise. Only by trying and practicing more can you draw better illustrations. Beautiful and exquisite illustrations. Who drew the packaging illustrations for Nongfu Spring Oriental Leaves? It is made by British design company Pearlfisher. Nongfu Spring invited Pearlfisher to design the packaging image for its new product "Oriental Leaves". This series of products will include four flavors: Red, Green, Jasmine and Oolong. China has a huge tea beverage consumption market, but currently most similar products have the same packaging image. Pearlfisher was asked to design a new, creative packaging image to help Nongfu Spring tea beverages stand out. China has the richest and most profound tea culture in the world, and the new design selected some landmark images in the history of Chinese tea. Through these, we can inherit Chinese tea culture and introduce it to modern consumers. The ship on the oolong tea package marks the first merchant ship to transport tea to Britain. It was the arrival of this ship that gave the British the tradition of having afternoon tea, which continues to this day. The structure, bottle shape and pattern design of this series of products are very special compared to other tea drinks on the market. The blister packaging makes the bottle appear very transparent, symbolizing the high quality of the product. The text and patterns on the bottle label combine the best styles of China and the West. Advertising copy of Oriental Leaves: In 1267 AD, steamed green tea traveled eastward to Japan; in the 15th year of Zhenguan, black tea was introduced to the Western Regions via the Ancient Tea Horse Road; in the 17th century, Chinese oolong became popular in England; traditional Chinese tea, magical Oriental leaves. How to express the application of illustrations in packaging design?
Illustrations, also known as illustrations, as an important form of visual communication in modern design, have been widely used in many fields of modern design and have become packaging and One of the important expressions of product design. With its unique artistic charm and rich expressive language, illustrations have attracted increasing attention from designers. At the same time, because of their unique stylized expression, illustrations have brought a refreshing experience to the packaging market and are deeply loved by the public. Illustrations have various expression techniques, and different brushes and different designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations. Based on the analysis of the attributes and characteristics of the product itself, we can create packaging works with strong visual appeal, as shown below.
Illustrations can express completely different feelings from photography and create a dizzying variety of forms. The combination of illustrations and packaging design gives designers great creative freedom, and designers can boldly Try a variety of styles of design: exaggerated painting style can highlight the characteristics of the packaging, add interest to the packaging, and is suitable for the packaging of creative products, as shown in Figure 2.1 below; black and white sketch lines reflect the simplicity and nature of the packaging, giving people a quiet and friendly feel. The harmonious feeling is used in the packaging of humanistic products, as shown in Figure 2.2; the small fresh style and healing style illustrations give people a pleasing and heart-warming feeling. They are deeply loved by women and are often used in cosmetics, tissues and other products. Packaging, as shown in Figure 2.3 below; illustrations with ethnic style, influenced by region and customs, are often used in the packaging of specialty products such as tea, as shown below
The illustration itself has a rich artistic language, which is beautiful, realistic, and retro Many styles can be integrated into the packaging design of clothing, cosmetics, and food, which not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design uses beautiful shapes to inspire people's imagination and guide consumers' associative feelings to convey information. The application of illustrations in packaging gives packaging new decoration forms and visual communication concepts, brings new packaging methods and visual effects to packaging design, and adds artistic charm and cultural connotation.
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