Traditional Culture Encyclopedia - Photography and portraiture - What format does Taobao main video use?
What format does Taobao main video use?
Upload requirements:
1, the main video must be
2. The aspect ratio of video must be 1: 1, preferably 800*800, which can be greater than 800, and less than 800 will blur;
3. The video function of the main picture is open on the whole network, but (except underwear and adults);
4. Tmall Store does not support the main video function for the time being.
Extended data:
Explanation of action skills in the main picture video
1, move the lens from top to bottom.
When shooting, move the camera slowly and steadily from top to bottom or from bottom to top with both hands holding the mobile phone, and stop recording when the goods appear in the center of the picture.
But I suggest someone to cooperate with this action. Because one person records, clicking the Start Recording and End Recording buttons at the beginning and end may cause the camera to shake slightly and affect the shooting effect.
2. Move the lens from left to right.
When shooting, hold the mobile phone with both hands, slowly and smoothly move the camera from left to right or from right to left by moving the wrist, and stop when the goods appear in the center of the picture.
This action requires the body to stand upright, the arms to clamp the body, the lower body to be motionless, and only the upper body to be rotated. In order to achieve better shooting effect, you can use the shooting slide rail or shooting bracket as an auxiliary tool.
3. Move the lens from far to near
You can use the slide rail to move the lens from far to near. If there is no slide rail, you can use an office chair with pulleys to complete this action. The photographer is sitting in an office chair with a mobile phone. The office chair should be slightly away from the subject. In order to get the lens closer to the object, colleagues or friends can help to gently push the office chair, so that the shooting effect from the middle view to the close view can be completed.
Step 4 rotate the camera
Hold the phone with both hands, keep the lower body still, and move the upper body or arm around the product. The main picture video can realize the effect of making the goods rotate. Conditional photographers can use turntable and fixed lens tools to assist in shooting, so as to obtain more stable shooting effect.
5. Zoom lens
The zoom lens can achieve the effect from blur to clarity. First, lock the focus of the mobile phone on the details of the goods to be displayed to customers, then aim the camera at other places, then press the shoot button, and finally slowly move the camera to the details of the goods that have just been focused. This photography method is also a very common method. The effect of changing the focus can make the customer's eyes directly pay attention to the goods we are concerned about, thus indirectly guiding the customer's attention.
6. Scanning lamp for shooting
When shooting reflective goods, you can use scanning lights to shoot. The method is to prepare a mobile light source, fix the lens and the product, adjust the light in the shooting environment to weaken the light appropriately, and move the mobile light source back and forth by hand, so that the surface of the reflective product will be swept by the light.
This method is suitable for jewelry products. Jade and gold and silver jewelry can use this method. The change of light brought by the movement of light source can make goods bring a luxurious and brand-new aesthetic feeling to the audience.
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