What is a short video matrix? How to shoot a short video is better?

Then you need to learn photography, talk with the camera, push and pull.

Close-up, panorama and close-up, flexible use, in short, more study and practice, good works will naturally be taken.

If you choose to make a matrix account, you must position it uniformly, and the span should not be too big, because it will easily lead to distraction and it is not easy to make an effect. You must make it 1 m wide and 1 km deep, so we will try our best to make a thing and a field more professional for him, but it will be better, because the fans we attract will be more accurate!

It is suggested to use simple video editing software: show shooting and show recording.

Simple operation and powerful function!

How to construct short video IP matrix? Four skills that beginners need to know.

In 2020, how much time will you spend on short videos on average every day?

The Research Report on the Development of Internet Audio-visual in China in 2020 published by People's Daily shows that Chinese netizens spend an average of 1 10 minutes a day. Secondly, the user usage rate of short videos is as high as 87%, and the user scale is as high as 818 million. These data show that short video has become a big killer of user time, which also shows that it is. And if we personally want to do short video from the media, we can promote our development by building a short video matrix. Today, Brother Zhun will talk about how to build a short video matrix, hoping to help everyone!

1. What is a short video matrix?

First, let's learn what a short video matrix is.

In short, by operating different accounts on short video platforms, such as Tik Tok, Aauto Quicker and other platforms, we can open accounts and derive them from each other, realize multi-platform display, increase the number of fans, and prepare for later realization.

Everyone knows Dr. Lilac, right? He operated @ Dr. Lilac @ Mama Lilac @ Ask Dr. Lilac @ Lilac Restaurant in batches on Tik Tok, and the total number of fans exceeded 6 million.

This is the magic of matrix.

Second, the benefits of making a short video matrix

1. Increase income

The ultimate goal of making short videos is to make a profit. The profit of a number may be only about 50 per day. What if you make a number like 10? The benefits must be terrible.

2. Reduce account risk

If you have ever operated Tik Tok, you must have encountered violations or restrictions. Once the account is blocked, all previous efforts are in vain. You can operate multiple accounts at the same time, and gradually explore the rules of the platform to reduce the risks of the accounts.

3. Intellectual property buildings

By operating a short video matrix, we can build a personal brand, expand brand influence, attract more fans and prevent the loss of fans.

4. It is easier to create explosive videos.

Small partners who have done short video operations should know that powder is popular and fans are retained by daily content. Therefore, the video of breaking the news is very valuable to us.

Therefore, the explosion probability of short video matrix operation will also increase.

Third, how to make a short video matrix?

There is a premise for making a short video matrix, that is, you can successfully make an account, find a stable exposure routine, and then operate the short video matrix to maximize the commercial value of the content. If you haven't succeeded yet, you will rashly operate the matrix, and the result will certainly be unsatisfactory. Matrix types are divided into brand type, service type, team type, family type and individual type. Today, I will give you an example of how an individual constructs a matrix.

1. Vertical positioning

Each account should be vertically subdivided and positioned, such as grapefruit cici sauce, which is a dramatic account. She usually publishes a series of drama accounts such as "Tearing Green Tea by Hand" and "Venting for My Best Friend". She also runs several accounts, such as did you buy grapefruit, did you eat grapefruit, and so on. Did you buy grapefruit and concentrate on planting grass? Did you eat grapefruit and share food?

After each account is set up, you can output the content vertically to locate it, which will attract more accurate fans and be easy to realize.

2. Platform operation

Besides Tik Tok and Aauto Quicker, we can also choose other short video platforms to distribute content, such as watermelon, volcano, video number and so on.

When registering an account, pay attention to the same name and avatar style, and have their own characteristics, so fans can get to know you more easily.

3. Diversion method

These three methods can be used in one way or in combination. You can try to find the most suitable method.

4. Preventive measures

Finally, I will tell you four points for attention in operating the matrix.

① Up to 5 accounts can be switched under the same network. If it exceeds the number, it is recommended to redial the network and switch IP.

② When publishing content from multiple accounts, try to stagger the time as much as possible, and do not publish at the same time.

3 content should be based on account positioning, and there should be a certain degree of differentiation, not the same.