2022 Spring Festival animated film

On the whole, the animated films of the Spring Festival in 2022 continued the situation that the National Day file was single and the animated films accounted for half of the country, which to some extent reflected that the film shortage caused by the epidemic still existed. 2022 Spring Festival animated film.

2022 Spring Festival Animated Movies 1 The highlight of this Spring Festival file is that there are many animated movies. At present, there are 6 animated films scheduled for the Spring Festival, accounting for more than half of the films in the same period.

Movies with bears come to the Spring Festival almost every year. It was once a ritual routine for the whole family to go to the cinema to watch bear-infested movies, and bear-infested movies were not absent during the Spring Festival.

As the first IP of family fun in the Spring Festival, the bear haunting series has been continuously upgraded after several years of precipitation, gradually breaking away from the vulgar positioning and constantly bringing surprises to the audience. Last year's Boonie Bears:The Wild Life's imagination won a lot of praise, and this year's "Bears Back to Earth" is more sci-fi, and many netizens expressed their great expectations.

Pleasant goat series is a return after 7 years. 20 15 The bleak box office of Pleasant Goat in the Year of the Sheep made Orpheus once give up the development of the theatrical version of Pleasant Goat series and give way to the first IP in the Spring Festival.

At the beginning of the year, the drama "Pleasant Goat and Big Big Wolf Win at the Basket" with the theme of basketball match was unexpectedly popular, which gave the producers great confidence. "Victory at the Basket" not only dominated the tiger pounce with a strong sports atmosphere, but also got a high score of 8.7 in the hands of strict Douban netizens, and was called "the strongest sports fan of 202 1".

Nowadays, the "Basket Out" series of Pleasant Goat sports theme has rushed into the Spring Festival file, and it has attracted enough attention and full of expectation with only one minute's notice. Pleasant goat stands out. Whether the bear market can still sit firmly in the first place in the Spring Festival has become a suspense.

The series "Cherry Maruko" released the first 3D work "Cherry Maruko: Fantasy Notes", which was directed by Xue who directed the series "Beijing Meets Seattle" and produced by the original Japanese team Sakura Production Co., Ltd. ... The romantic film director directed the theme of "Cherry Maruko" which became a big publicity point and received corresponding attention.

On the whole, the Spring Festival file still continues the situation that the National Day file type is single and the animated films account for half of the country, which reflects to some extent that the shortage problem caused by the epidemic still exists.

First, during the epidemic, the impact of the reduction in production of film and television industry projects continued, and the stagnation of the production end was the direct cause of the reduction in film inventory; Secondly, the epidemic has spread to the cinema again and again, and various uncertainties have brought about the lack of confidence in the films, which has led to the frequent withdrawal of many films, especially those with large investment tend to wait and see.

At present, the biggest concern in Spring Festival travel rush in 2022 is still the uncertainty caused by the epidemic. In addition, in the case of a single film type, it is likely to continue the structural fault of the film caused by the lack of waist films in the National Day file.

Mirror Entertainment Original Zhang Editor Zhang Fengyi

2022 Spring Festival animated film 2 With the release of Sniper directed by Zhang Yimou on the first day of the New Year, the 2022 Spring Festival animated film has become the focus of discussion. The reporter noticed that there are 14 films in the Spring Festival stalls.

Big schedule represents high box office, and it also means fierce competition and unpredictable risks. Who will stand out in Spring Festival travel rush this year? Who will be "cannon fodder"?

Zhang Yimou entered the Spring Festival file for the first time

Recently, the film Sniper was released in Weibo, announcing that it will be released on the first day of the New Year. Wang Changtian, president of Light Media Co., Ltd., forwarded the text as "the first Spring Festival file in Zhang Yimou".

This is the first time that Zhang Yimou and his daughter Zhang Mo jointly directed the film, starring Chen Yongsheng, Zhang Yu and Zhang Yi. Against the background of the little-known but significant "cold-shot" movement in the War to Resist US Aggression and Aid Korea, the film tells the desperate struggle between the China Volunteers and the US sniper squad under the condition of the disparity in armaments between the enemy and us.

Zhang Mo once served as the deputy director of Hawthorn Tree Love and Flowers of War, and directed the film 28-year-old Minors. The film continues Zhang Yimou's old cast, including "As Hard as a Rock" screenwriter joy chen, photography director Zhao Xiaoding, production designer Lin Mu, editing director, modeling director Chen, voice director He, and action director Fu Xiaojie.

Sniper poster

Sniper is the fourth film directed by model worker Zhang Yimou since 2020. The other three films are All Over the Cliff and Rock-solid. Only Rock-solid is still pending.

Snipers entering the Spring Festival file caused concern. Some people think that the theme type of the film does not match the style of the Spring Festival file. However, some people disagree that there is no appropriateness, only the quality of the film is good.

There are still many people who speculate whether the film will face a battle in Watergate Bridge, the sequel to Changjin Lake. Earlier, some insiders predicted that the Watergate Bridge should continue the box office trend of the battle of Changjin Lake. However, there is no news of the Watergate Bridge at present.

"Four Seas" poster.

"Shen Teng vs. Shen Teng"

Over the years, most Spring Festival files are comedies, and "2022" is no exception. Comedy films include Four Seas and Super Family. This black boy doesn't catch a cold very much. The first two films were played by Shen Teng, so some netizens nicknamed it "Shen Teng vs Shen Teng".

Among them, Four Seas at Home is the fourth film directed by Han Han. The film continues Han Han's road comedy style and tells the growth story of Wu, a teenager who is good at motorcycle stunts. Played by Liu Haoran, Shen Teng plays Wu Renteng, his father whom he hasn't seen for many years. In addition, there are Liu Haocun, Qiao Shan, qi zhou, Wang Yanlin, Huang Xiaoming, Jordan chan and William Feng.

Han Han once wrote that the shooting cycle was very long, and the beautiful scenery, light and shadow and fine production took nearly six months. Judging from the trailer, Four Seas is still familiar. Korean Humor has homophonic stems and lines. After "Riding the Wind and Waves" and "Flying Life", it is worth looking forward to whether the Spring Festival file of Han Han's Third World War can reach a new high this time.

Super Family poster.

Super Family and Black Boy Not Too Cold are both works of Mahua Entertainment Department. The former is directed by Song Yang, director of The Iron Fist of Shame, starring Allen and Shen Teng; The latter is produced by Yan Fei and Peng Damo, written and directed by Xing, starring Mary, and.

They are all familiar actors and cast lists, but their styles are different. Super Family contains fantasy elements, and the film tells the story of a family with super powers. It is reported that this film is the biggest production of Twist FunAge, which can be expected at the film industry level.

Black boy is not too cold tells the comedy story of walk-on actor Wei Chenggong, in which Mary plays a female star. After more than three years of polishing, the script is a unique "hilarious comedy".

Poster "This killer is not too cold".

Spring Festival box office dispute

There is a miraculous breakthrough in the New Year film. The combination of Konoha and Jackson Yi in Miracle has attracted much attention, and it is also a realistic theme that Konoha Wen is familiar with from the plot. The film tells the story of a 20-year-old boy who lives in Shenzhen, persevering for his sister and finally getting happiness. According to the data of Cat's Eye Professional Edition, the number of people who want to see Miracle in Chinese New Year movies is second only to Super Family, and they are on an equal footing with the rest of the world.

Breakthrough is a film about the Winter Olympics, produced by Xu zhēng and starring Yu Xia and Meng Meiqi. The archetypal figure in the film is China's first Winter Olympics champion Yang Yang. In recent years, sports movies have begun to heat up, which coincides with the Beijing Winter Olympics. Breakthrough has unique advantages in subject matter and content. Recently, however, the film has been influenced by the negative news of the protagonist.

Breakthrough poster.

In addition, the Spring Festival stalls include Bears Return to Earth, Pleasant Goat and Big Big Big Wolf's Basket Coming Out of the Future, Cherry Maruko: Fantasy Notes, I am Tyrannosaurus Rex, The Story of Tangdao, Jurassic Paradise, Hard Work and Tiger Pier of Escort Agency, etc. Classic IP Pleasant Goat and Bears are expected to still occupy a certain market.

In addition to the above, the audience is also looking forward to the Trilogy of the Gods. It has been three years since filming, and some people once called it "the new benchmark of film industrialization in China". However, the delay in revealing the true face also triggered speculation. Some people think that the "Three continuous shooting" model is a great test of the ability of the film industry, and it remains to be seen whether the magic style three years ago is out of date.

Judging from the current situation, there are a large number of films in this year's Spring Festival. However, from the experience of previous years, there should be some adjustments in the future. Compared with other schedules, the Spring Festival can better test the content and emotion of movies. Heavyweight, big production and all-star teams are not necessarily popular in the Spring Festival. In recent years, the box office champion of the Spring Festival file is basically not the film with the highest value that the audience began to expect.

However, the box office is not everything, and not all movies can be winners. The competition for stalls in the Spring Festival is more intense. It is better to find a good position and choose a suitable stall than to be cannon fodder in a fight.

The 2022 Spring Festival animated film 3 Spring Festival War will always be lit in advance.

Earlier this week, two new films, Sniper and Bears Return to Earth, were announced to join the 2022 Spring Festival camp. With the entry of these two works, the list of Spring Festival films that took more than two months to arrive has been expanded to 14.

As one of the few giant stalls whose volume continues to expand, there is no doubt about the market potential of Spring Festival stalls. However, in recent years, on the one hand, the market appeal of the Spring Festival file itself has increased, and on the other hand, due to the film boom in the post-epidemic era, more and more new films are aimed at the Spring Festival file, and the Matthew effect between the first and second projects has become more and more obvious.

According to the current head lineup and the potential of the Spring Festival file, if there is no accident, the Spring Festival file will naturally continue to refresh the box office next year and create a new "strongest Spring Festival file". However, in the face of these dozens of new films, Rhino Entertainment still can't help but ask: Can there be so many films in the Spring Festival next year?

14 new films and nearly 10 key projects.

As Rhino Entertainment wrote in the article before (Review: What are the potential blockbusters for the Spring Festival in 2022? ), the Spring Festival in 2022 is expected to become the most competitive year in history. By the end of165438+1October 24th, seven of the nine new films we predicted have been officially released for the Spring Festival next year.

Up to now, the movie lineup of New Year's Day in 2022 has reached 14, including Nine Projects, Four Seas at Home, Miracle, Super Family, Sniper, Breakthrough, Cherry Maruko: Fantasy Notes, This Black Boy is Not Too Cold, and The Earth Where Bears Come and Go.

In terms of genre, comedy is still one of the most important components, which will be led by three head projects: Super Family, Sihai and this black boy is not too cold. When Twist FunAge, who performed in the Spring Festival for the first time, met such familiar faces as Han Han and Twist, she wondered what it would be like to roll up a comedy in the Spring Festival.

An off-angle animated film is also an indispensable player in the Spring Festival every year. An old friend of next year's Spring Festival, the bear haunts the earth, leaving the basket of Pleasant Goat and Big Big Big Wolf for many years, and will play against Japanese IP "Cherry Maruko: Fantasy Notes".

With the diversification of the audience's aesthetics, more and more types of projects have poured into the popular schedule represented by the Spring Festival. Muyewen's new realistic work Miracle, Zhang Yimou's film Sniper to Resist US Aggression and Aid Korea, and Breakthrough, a rare sports event in the market, are all rare types of projects in the Spring Festival just past.

Behind the melee of the project, an undercurrent belonging to the production company also started ahead of schedule. China Film, Light, Bona, Li Anrui, Ali, Mahua FunAge, Bad Monkey, Tingdong, Zhenle Road, Xinli, Huaqiang Fant, Orphee ... Among more than ten big producers, many established film companies and cutting-edge companies have emerged.

But as we are worried, even if we only look at the seed players, the new film lineup for next year's Spring Festival is approaching 10. Such a lineup, I am afraid to run half of the project.

"Effective release" is difficult to exceed 5.

This is by no means groundless.

Rhinoceros Jun compared the Spring Festival files from 20 17 to 202 1 with the data of Cat's Eye Professional Edition.

Only referring to the new films released on the first day of New Year's Day, the number of new films in the Spring Festival has been stable in the range of 6-8 in the past four years, of which 20 19 has the largest number of new films, reaching 8.

Among them, only the top three items at the box office covered 60%+ to 70%+, and mastered more than 70% of the box office share. In other words, the Spring Festival is a three-piece war to some extent.

Netizens also summed up another more intuitive measurement method.

Since 20 17, the series "Bears Come and Go" has been steadily promoted in the Spring Festival. With a solid IP foundation and differentiated market positioning, although it is difficult to break the circle, it has always been self-sufficient with stable box office output. If this series of movies is taken as the baseline of each Spring Festival file, only three or four items can surpass the box office of Bears, which is still in line with the above conclusion.

Especially in the first Spring Festival file after this year's epidemic, due to the disparity between the basic set and the heat of the first camp, it eventually evolved into a confrontation between Detective Chinatown 3 and Hi Mom, which took 80% of the box office of the whole file with 64% of the film release.

This year, although the total box office of the slot was raised from 5.903 billion yuan in 20 19 to 7.8 billion+in one fell swoop, the head space of the Spring Festival slot was further reduced due to the imbalance of the lineup, which enhanced the cruelty of the slot competition. Even "Boonie Bears: Wild Life", which is as stable as ever, has held the fourth place at the box office, and its box office share has dropped to 4.7%.

Judging from the lineup of the pre-slotting period next year, thanks to the competitive balance of the head project, the market polarization may be weaker than this year, which will conform to the market pattern of the Spring Festival file 17- 19. On the other hand, after all, the Spring Festival is only seven days, and the audience's choice space and slot capacity are relatively limited. Only film quality, film length and ticket price can become variables, which means that next year's Spring Festival file will continue to follow the experience of previous Spring Festival files to a great extent.

If the most stable project of the Spring Festival, Bear Haunted, is included in advance, there will be no more than five new films that can be "effectively released" in the Spring Festival next year.

Constants and variables

As for who can become the fifth, based on the current lineup is not stable enough, it is impossible to make a prediction for the time being. But what is certain is that a large part of the announced projects will become cannon fodder for the Spring Festival.

First of all, according to the current project pattern, the first echelon lineup of Super Family, Miracle and Four Seas has been finalized, and it is bound to be difficult for other projects in the same period, especially small and medium-sized films, to seize the share of film release. There is a precedent for the release of less than 6% of the films in the Spring Festival this year.

Secondly, this will not be the final lineup of the Spring Festival file. A good meal is not afraid of being late, and there will be excellent and high-quality head projects entering the Spring Festival file without accident. The long-awaited Watergate Bridge in Changjin Lake and the trilogy of gods that the audience has been looking forward to for nearly four years are all popular choices in rumors. Among them, "Watergate Bridge" will come to Spring Festival travel rush with a high probability, and "Shen Feng" will come with a low probability.

No matter which of these two films comes, when the new head movie enters, some people will choose to succumb to the threatened medium-sized projects. As for those small projects with weak competitiveness, I'm afraid it's more of a feint to attract attention. No matter how the subsequent lineup changes, these projects will be changed one after another.

Finally, we can't ignore the impact of the COVID-19 epidemic that has plagued the market for a long time. It is the third winter when people meet COVID-19. Although under the experience of "Hi, Mom" in the battle of Changjin Lake, cinemas all over the world have mastered the skillful countermeasures and no longer worry about the abandonment of the audience, the unpredictable epidemic rebound is, after all, the biggest X factor in the whole film industry.

If the local epidemic situation reignites around the Spring Festival and all localities will take rigid measures to close cinemas, then small and medium-sized projects will inevitably bear the brunt.

Is the Spring Festival still the best schedule? It must still be. As the only hot schedule in the current market that has never regressed, even in the current epidemic year of 202 1, a large number of new box office records can still be harvested, and the Spring Festival schedule has become the territory that the head office company is most unwilling to give up.

But is the Spring Festival file the best choice for filmmakers? We have reservations about this issue. The meeting of strong films is not necessarily the index explosion of Hi, Mom's Tang Tan 3, nor the equal share of Operation Red Sea in Tang Tan 2 and Catch the Demon 2, but more likely the loss of new king of comedy and detective Pu Songling.

Compared with the dominant lineup of this year's Spring Festival file, although there are strong films in next year's Spring Festival file, the pattern is more complicated and changeable. This tough battle is really hard to fight.