Professional sports club

Professional sports club is a special kind of sports enterprise, which manages the training and competitions of high-level sports, develops training competitions and their ancillary products, and pursues the maximization of profits. It has the characteristics of general modern enterprises and professional sports. Professional sports clubs are mainly composed of managers and sports teams. The performance of athletes in the competition is directly related to the popularity and income of enterprises, and enterprises can also rely on the platform of professional sports to obtain direct income from sports events. In a word, the competition between professional sports clubs is essentially the competition between professional sports competitive level and enterprise management. If the club wants to improve the competitive level of sports teams, the first task is to put all the management work in the first place and provide a benign operating environment for the club.

Many problems of professional sports in China are due to unclear property rights of professional sports clubs. The most direct consequence of unclear property rights will lead to alienation of interests, which will lead to many contradictions.

As a high-growth enterprise, professional sports clubs must continuously inject funds to maintain a virtuous circle of economy if they want to survive and develop. However, due to the influence of many internal and external factors, the financing situation of professional sports clubs in China presents the characteristics of insufficient capital supply, narrow financing channels, single financing mode and unreasonable financing structure.

China professional sports clubs have changed from the original national and provincial teams to mixed clubs, and most of them are funded by enterprise groups. Only by participating in the league, their operation is minimal and their input and output are unbalanced. The existence of this inequality makes investors short-sighted, focusing only on short-term interests, without long-term development planning. In view of this blind investment and lack of correct business philosophy, the club's goal should be to win one more for the society, employees and athletes and persevere.