Marketing activity plan

I. Feasibility assessment of activities

1. The self-marketing association has held a flea market for 20 years. If it is held again, it will better serve the teachers and students.

2. This activity has a successful experience. Facts have proved that this activity does not need more manpower and material resources, and it can produce great results at low cost.

March and April-when seniors are ready to leave school, they will deal with some of their daily necessities and school supplies; At the same time, some students' second-hand goods are like chicken ribs-it's a pity to keep them tasteless and throw them away. Its market potential shows that it is feasible to organize a "campus student flea market" for students who are about to leave school and students at school. He can let students clear out some useless things, and at the same time, he can also let students without fixed income buy useful things at low prices.

Second, the purpose and significance of the activity

1. Saving embodies the moral quality of seeking truth and being pragmatic, and college students should improve their ideological and moral quality from saving. Some people think that economy is a bright spot in morality, and waste is just a flaw in morality. In fact, saving or wasting shows a person's moral quality. Saving is mostly a trivial matter, dotted with the subtleties of study, work and life. College students' perseverance in saving small things not only shows a person's attitude of doing things seriously, but also breeds noble ideological and moral qualities.

2. Students' communication needs to be equal, higher education needs to be fair, and college students should overcome vanity and comparison in consumption and optimize the campus atmosphere. The gap between the rich and the poor in society is realistic, and students' families are objective. However, colleges and universities should be high-end platforms for social justice, and college students should be pioneers in the pursuit of social justice. Campus life and interpersonal communication have a far-reaching impact on the growth of college students. The waste of some students will not only encourage hedonism and corrupt the campus atmosphere, but also hurt students' self-esteem and alienate their classmates. Students from well-off families understand the poverty of society. Reasonable consumption and moderate consumption are not only conducive to improving their own quality, but also conducive to creating an equal atmosphere on campus and promoting equal exchanges between students.

3. Carry forward the glory of saving and create a social atmosphere of strict saving. We should make use of the favorable conditions of ideological and political education in colleges and universities to publicize the great significance of building a conservation-oriented society, help college students realize that high consumption and high waste are not in line with China's national conditions, and establish the concept of saving glory and waste. Vigorously praise the advanced deeds of collective and individual saving, expose the serious waste of resources, and help college students realize that strict saving is not only a matter of saving personal expenses, but also a matter of saving the earth's resources and saving social wealth. The school introduces the problem of saving into related courses, and educates students to save and not waste from the combination of theory and practice and from the combination of scientific methods and daily life.

4. Provide a mutually beneficial trading platform for students in the form of flea market.

5. Advocating frugality and simple life style through this activity.

Three. Prerequisites for activities

1, get permission from the school.

2. There is a student office to provide sufficient funds for the pre-activities.

3. Members of Marketing Association of lishui university Institute of Economics and Management participated in the activity.

This activity is only for students at school!

Four. Information related to the activity

Time: April 20th * *, 12- 13.

Venue: lishui university Library Square

Organizer: Marketing Association

It is inconvenient for senior three students to take all the things they have used for four years when they leave school, and there are many things to give up, such as computers. If the senior students buy these items to the merchants in the second-hand market, the price will be very low, and then the merchants will buy them for our students at a high price. It is impossible for us students to spend money, so we hope to establish a flea market, which will play a communication role and build a platform to benefit the majority of students. This is a rare opportunity for all students. This activity will have a good effect.

Verb (abbreviation for verb) Prepare before the activity.

1, get in touch and communicate with the school radio station. I hope they can help us roll the publicity.

2. Write our activities on the blackboard in each classroom so that students who study by themselves can see them.

3, more publicity to senior students, they are about to leave, a lot of things to deal with, more time, more people with computers.

4. Distribute leaflets to each dormitory.

5. Publicity: Put up activity posters in the East and West Districts.

6. Hang banners in the library square.

7. Buy books, etc.

Time: March 20th ** 1-3 1.

Grouping: The staff in this department are divided into five groups: A, B, C, D and E, mainly according to their classes.

Task: Complete the collection task of the corresponding class and do a good job of registration. At the same time, the book sales price is set, and the books are concentrated in the classroom of Guomao 072 the day before the activity (April 1 1). Large items don't need to go to the classroom, but can be placed directly in the classmate's dormitory.

On-site organization of intransitive verb activities (from April 65438 to June 65438, 2002 * *)

The selling price is divided into two standards: 30% discount and 40% discount according to the old and new books and the matching degree with teaching materials. A detailed registration form will be made when purchasing books (see appendix). If the book can't be sold, return it to me and settle the book purchase after the activity.

(1) Divide the staff into four groups, which are responsible for maintaining order, collecting money, taking photos and clearing the field. The number of people in each group depends on the number of people.

(2) Take part in activities, and put second-hand goods in categories:

(1) books (reference books are often only used by a student for half a year, so the transfer is undoubtedly beneficial to both buyers and sellers).

(2) school supplies (for graduating students, drawing tools, radios and calculators are all items that are eager to sell, which is exactly what freshmen need)

(3) means of transportation (bicycles left by thousands of graduates every year will inevitably become the focus of the second-hand market)

(4) Electronic products (mp3, digital cameras, mobile phones, computers, etc. Demand and supply)

⑤ Others (personal daily necessities, tickets, telephone cards, sporting goods, etc. )

It is kept by a special person for sale; There are exhibition boards for publicity.

(3) The marketing association shall arrange personnel to be responsible for maintaining the order at the scene and preventing illegal acts; There are staff to solve problems for students and ensure the circulation of personnel, so that students can buy with confidence.

(4) Follow-up shooting in the whole process, and interview some students and staff to prepare for the later publicity summary.

(5) Return the money of the sold items to the classmates, and return the unsold items to the classmates.

Seven. Activity Budget (Unit: Yuan)

Publicity cost leaflet: 50

2 banners: 50

Balloon 150

Total: 250

Marketing Activity Plan (2)

I. Background of the event

Building a resource-saving society and making full use of resources is not only a national goal, but also a practical action in our life. In the current environment, the waste of our resources is still a very serious problem, especially for our college students. They have many things, but some things have added value. So this time, we provide a platform for students to use what they don't want in life and then sell it to the students who need it on campus to realize the recycling and full utilization of resources.

Second, the purpose and significance of the activity

With the help of this flea market activity, we advocate a frugal and simple lifestyle and a life concept of equality for all. This frugality embodies the moral quality of seeking truth and being pragmatic, and college students should improve their ideological and moral quality through thrift. Some people think that saving a lot is a bright spot in morality, and waste is just a flaw in morality. In fact, saving or wasting reflects a person's morality. At the same time, students need equality in communication, higher education needs fairness, and college students should overcome vanity and keep up with the joneses in consumption, thus optimizing the campus atmosphere. The gap between the rich and the poor in society is realistic, and students' families are objective. However, colleges and universities should be high-end platforms for social justice, and college students should be pioneers in the pursuit of social justice. () Therefore, we use such a platform to increase the opportunities for mutually beneficial transactions and exchanges between students and increase a simulation base for college students' entrepreneurship and employment.

Third, the activity time

May xx 12

Fourth, the active object.

Kab Venture Club of Huaihua University.

Organizer: kab Venture Club of Huaihua University.

Target audience: all students in huaihua university.

Verb (abbreviation for verb) campaign slogan

Happy Taobao, you and I walk together.

Location of intransitive verbs

Next to the publicity column in the boiling water room (west area)

Canteen entrance (East Zone)

Seven. Specific arrangement of activities

1, activity preparation:

(1) Registration place:

Zhudao (West Zone) canteen entrance (East Zone)

(2) Registration time

May 10- May 1 1

(3) Equipment preparation:

1, inkjet and registration form;

2. Tables and tents

3. Temporary license

4. Division of booths (1.5m, a booth can be adjusted by the cadres on duty)

(4) publicity:

1. Poster publicity: put up posters in the East District, the West District and the publicity column, including (time, place, process and related matters);

2. Broadcast publicity: the publicity is carried out in two stages through the radio;

3. Online publicity: announce the time, place, process and related matters of the event;

Marketing Activity Plan (3)

I. Organizational structure

Organizer: Marketing Association

Second, the purpose of the activity

Help freshmen get to know the new environment as soon as possible and adapt to college life.

Third, the activity time

September 65438, 2007

Fourth, the venue

1, school

2. Large tobacco market

3. seaside

4. Main shopping malls in the city center (to be determined)

Preliminary preparation of verb (abbreviation of verb)

1.9, 15, publicity, publicity through advertisements and posters.

2.9 16, the public relations department contacted the class committees of each class to determine the list.

3, unified clothing and promotional materials

Activity cost budget of intransitive verbs

1, title sponsorship fee 200 yuan.

2. Advertising and poster promotion fee 20 yuan

Seven. Sponsorship return

1, oral publicity by the tour guide

If appropriate, the tour guide can show the freshmen around and introduce them to the sponsors.

3. Clothes can be provided by sponsors.

4. The activity will be published in the next newspaper of the Association, and the title unit will be indicated.

5. Other reasonable requirements of the sponsor.