Didn't Leica always produce very little? Why do Huawei have so many cameras?

This is still of great commercial value, which is analyzed from the following three aspects.

First, Huawei's mobile phone lens is certified by Leica, not the lens produced by Leica. Besides, as you know, Leica does not produce mobile phone lenses. There is also the Leica team involved in imaging software algorithms. Huawei and Leica have come together because of common interests, which is still common in business.

Second, after the cooperation between Huawei and Leica, the photography has indeed made a leap. It is undeniable that Leica's contribution is still not blown out, so Huawei also tasted the sweetness in its cooperation with Leica, and continued to cooperate with Huawei to launch 1.0 2.0 and then to 3.0. Anyway, just push it back until it has no commercial value!

Third, Huawei has learned the model of Nokia+Zeiss, but it has brought Huawei down, and the strength of R&D should not be underestimated. After all, in addition to computing power, the rest of the mobile phone is the ability to take pictures, which still has a great impact on high-end mobile phones. The iPhone series has always been the king of mobile photography, and was later caught up by Samsung flagship. Domestic is the main camera function of oppo and vivo phones! Then there is Huawei Leica lens ... other mobile phones need to work hard. Although there is progress, there is still a big gap with the previous photos.

Now you know the power of Leica certification ... Huawei mobile phone monopolizes Leica certification!

Leica camera and Leica certification are two different things.

Leica's products have several levels:

On the first level, Leica's own products, such as the M series, are very low-yield, high-quality and high-priced luxury goods.

On the second level, products produced by other manufacturers for Leica OEM, such as DLUX series produced by Panasonic for Leica OEM, are sold in Leica's sales system under Leica's trademark. Leica will select products according to its own quality standards and enrich the product line.

On the third level, Leica-certified products, such as Sony lens of Huawei mobile phone and Leica-certified camera, are endorsed by Leica's quality symbol. Leica certification is not for selling brands for profit, but for testing quality. For example, Panasonic's Leica-certified Sonlai lens is indeed of higher quality than other lenses.

For Leica, providing certification can expand business; For certified product manufacturers, it can provide endorsements for the product quality of the manufacturers and enhance the competitiveness of the products; For consumers, it also provides consumers with a way to find high-quality products quickly, which is a win-win situation.

Leica is a legend in the eyes of photographers. 19 13 years pioneered the 35mm camera.

Some excellent optical systems and exquisite craftsmanship are definitely far ahead in the field of imaging. As we all know, China's position in the field of communication and mobile phone is improving year by year. Huawei+Leica =

Summary: To sum up, Huawei and Leica do not produce lenses, but they are not just OEM. But to reach a strategic cooperation, joint research and development, and then customized to manufacturers according to the standards set by both parties. For example, Nokia was certified by Zeiss before Motorola and Kodak. The model of both parties is win-win cooperation. I hope it will help you, thanks for reading!

Actually, it is not like this! First, Huawei's mobile phone lens is certified by Leica, not the lens produced by Leica. Besides, as you know, Leica does not produce mobile phone lenses. There is also the Leica team involved in imaging software algorithms. Huawei and Leica have come together because of common interests, which is still common in business.

Second, after the cooperation between Huawei and Leica, the photography has indeed made a leap. It is undeniable that Leica's contribution is still not blown out, so Huawei also tasted the sweetness in its cooperation with Leica, and continued to cooperate with Huawei to launch 1.0 2.0 and then to 3.0. Anyway, just push it back until it has no commercial value!

Third, Huawei has learned the model of Nokia+Zeiss, but it has brought Huawei down, and the strength of R&D should not be underestimated. After all, in addition to computing power, the rest of the mobile phone is the ability to take pictures, which still has a great impact on high-end mobile phones. The iPhone series has always been the king of mobile photography, and was later caught up by Samsung flagship. Domestic is the main camera function of oppo and vivo phones! Then there is Huawei Leica lens ... other mobile phones need to work hard. Although there is progress, there is still a big gap with the previous photos.

Now you know the power of Leica certification ... Huawei mobile phone monopolizes Leica certification!

Leica camera and Leica certification are two different things.

Leica's products have several levels:

On the first level, Leica's own products, such as the M series, are very low-yield, high-quality and high-priced luxury goods.

On the second level, products produced by other manufacturers for Leica OEM, such as DLUX series produced by Panasonic for Leica OEM, are sold in Leica's sales system under Leica's trademark. Leica will select products according to its own quality standards and enrich the product line.

On the third level, Leica-certified products, such as Sony lens of Huawei mobile phone and Leica-certified camera, are endorsed by Leica's quality symbol. Leica certification is not for selling brands for profit, but for testing quality. For example, Panasonic's Leica-certified Sonlai lens is indeed of higher quality than other lenses.

For Leica, providing certification can expand business; For certified product manufacturers, it can provide endorsements for the product quality of the manufacturers and enhance the competitiveness of the products; For consumers, it also provides consumers with a way to find high-quality products quickly, which is a win-win situation.

Huawei mobile phones use Leica-certified cameras instead of cameras made by Leica. Certification: The quality of the camera has reached the level approved and certified by Leica. As Leica is the world's top camera manufacturer, Huawei's mobile phone camera is also the world's top camera. For example, if you pass the IELTS TOEFL English proficiency test (certification), then no one in the world doubts your English ability.

According to Lycra's pricing, if Lycra ingredients are used, the price will be at least several times. Huawei does not use Leica components, but Leica certification. Promoting Lycra's double photography is a scratch, and it is also a false advertisement when you look closely.

Before Huawei, Nokia and Sony set off a craze for carl zeiss certification. Certification means giving money to Leica or carl zeiss for testing. If they pass their standards, the certification will be successful, and then carl zeiss certification or Leica certification can be engraved next to the camera on the back of the fuselage. Since it is certified, the strength of the camera is definitely not stronger than that of its own camera, and the standard is relatively low.

However, a mobile phone is a mobile phone after all. It is impossible for a mobile phone of several thousand yuan to surpass a SLR of the same price. There is a specialization in the industry. For mobile phones, taking pictures is only an auxiliary means. Just like a HiFi player, it is impossible for a mobile phone with the same price to surpass a player with the same price.

Of course, even Leica certification or carl zeiss certification is great. How dare you teach fish to swim without any strength?

Huawei never said that its lenses were made by Leica. Please pay attention to Huawei's wording "Leica certified dual-camera lens", which is Leica certification! Not made by Leica! In Huawei's official wording, it is also said that Leica participated in the R&D and design of mobile phone shooting function. The lens can be produced by OEM, and the algorithm can be made by Leica, which always works for Leica's approval. Finally, Leica agreed to use the trademark for Huawei and took the money to leave. This is the truth of Huawei Leica lens.

In addition, I think Huawei's biggest failure is not Leica certification, but that the logo of mobile phone Leica is not red. You should know that the original Leica logo was red and very eye-catching. It may be that Leica doesn't agree to use their trademarks, but only agrees that Huawei uses Leica's English letters, so there is no such awesome logo.

It can be said that Huawei's dual Leica cameras are the most powerful part of this phone. Huawei and Leica jointly designed this moment and laid the foundation for another breakthrough in mobile photography. Therefore, the cooperation between Leica and Huawei is complementary and win-win. Huawei can make up for the temperament of its products with Leica's humanistic feelings, and Leica can officially enter the field of smart phone photography with Huawei's hand to achieve a win-win situation. Of course, cooperation with Leica can also improve Huawei's photography level, but marketing and gimmicks outweigh practicality.

Personally, I think Huawei brand is the pride of the nation, and Ren will always be the backbone of the nation. Huawei has a strong R&D team, advanced scientific research awareness, and it is reasonable to have great works on the market. Because the person in charge, Yu Dazui, followed suit everywhere, he found a hot spot, Black Huawei, as follows: 1. Laika Shantou. Under the existing technical conditions, Lycra is smaller than a shirt button. Is that Leica? Only by reading the instructions can I know that it is certified, which is equivalent to Moutai of Maotai Group. The advertisement boasted and praised Lycra and belittled itself. 2. Porsche version of the gimmick. Mobile phones designed by designers such as cars are more professional? Isn't the Rolls-Royce version more impactful? Or invite retired satellite designers to participate and get a rocket version, which is even higher. Just like a car, the deluxe edition is the deluxe edition, and the beggar edition is the beggar edition. Why put up a brand? The so-called specialization, Yu Dazui's starting point is still nearby, which may be beneficial to Huawei, a well-known brand in the short term and harmful in the long run. 3. Kidnapping apples. General brand has the price corresponding to competing products, which is the industry publicity practice. Cars such as abb, air conditioners such as Gree Haier. The traditional thinking strategies of these industries are mine, and the highlight is 123. Yu Dazui's tendentious propaganda method is that I am quite awesome and cheaper than Apple. The implication of this local leopard practice to users is that Huawei's mobile phone is not worse than Apple, and the actual conclusion is that it is worse than Apple. This self-deprecating practice has had a profound and far-reaching impact on Huawei's brand. I use Huawei's mobile phone now, because Huawei's mobile phone is really good, which is familiar to everyone around me. I'll buy it as soon as m 10 comes out in a few days. Because Huawei's mobile phone is good, the performance of Yu Dazui's Huawei mobile phone looks definitely good. If Yu Dazui's nonsense, hot spots and self-mockery of his own brand were less, Huawei's mobile phone would be better. I am really afraid that Yu Dazui will go too far and cause irreversible damage to Huawei's brand.

Leica only participates in Huawei's training, and the effect can be certified. It is not easy to endorse Huawei's mobile phone camera imaging with Leica camera.

However, due to Leica's participation, the quality of the camera is really great. From the P9 of Huawei's first generation Leica, to the later P 10, and the upcoming Mate 10, the cameras are all good, but for most mobile phone users, the skills and ability to take pictures are limited, and the composition is finished, so there is no problem of lens quality at all. ...

As a P9 user, this machine has been stuck for more than a year. Although the configuration is not good now, it is still enough to use. Leica-certified lenses are really good and often used. As a photography enthusiast, it is impossible to carry a large SLR at any time when going out. This mobile phone is enough to cope with daily life. Generally speaking, please have confidence in Leica certification. ...

It's just certification anyway. This lens is made in China, not provided by Leica.

Just certification, the lens is not produced by Leica, which meets Leica's testing standards. With Leica's optimization software, it is a normal business model of combining strength and strength! Some people say that paid authentication is not that simple. If Huawei is not strong enough, it will lower the brand of Leica. If Leica is not good enough and does not participate in software algorithms, it will not meet Huawei's requirements for improving camera functions. Huawei is only used in the flagship models P and mate series. After all, each model has to pay an authorization fee. Some people say that Huawei posted the Leica logo, which is also a fabric. The origin, texture and yarn quantity of different manufacturers can also bring huge price differences. The same pixel lens, different manufacturers and different algorithms bring different visual effects.

Leica made a camera for Huawei. What's this story? Not long ago, my old classmates talked about Huawei's mobile phone on WeChat. I just talked about it and knew it. Because of the story about taking pictures with mobile phones, many people will quote a sentence. The film made by SLR is not as good as that made by mobile phone. It is hurting people. It is said that the film made by SLR is not good. The picture effect of SLR film is not as good as that of mobile phone. Later, the story came again. It is said that Huawei's mobile phone is used to promote the film taken by mobile phone, which is better than that taken by SLR. It was shot in 5D3, and the original film was found out (data code of SLR, data code of SLR). What is a cell phone or a cell phone? What is a head the size of a bean? I used to be forced to work for Leica. I made cameras for mobile phones until someone I knew held a mobile phone with a Leica head in the phone stabilizer. It's decent to shoot a video. After watching the film, I found that there are still virtual differences, but that's all. Because I don't know much about mobile phones, I asked if it was a Leica head, and the answer was Leica certification. This is Leica's. It's so amazing. Domestic mobile phones are finally awesome, yes, and better than Samsung Apple. I know it pays to borrow from each other. Some people would like to believe. This is the head of Leica, which is equivalent to the popularity among people who will never know what Leica is. The luxurious Leica is so close to the people. Let ordinary people who use mobile phones have pride and satisfaction in their hearts and use Leica. This is unusual. There are photography enthusiasts among the students, and some have won prizes for mobile phone photography. It is this brand of mobile phones and their award-winning masterpieces that have enhanced the brand. This public relations (marketing) is better than that SLR. Leica's lens is installed on Huawei's mobile phone, and some people dare to brag. Nobody cares about this anyway. It's all blowing and watching the world. Photographers won the grand prize for this, and they were very satisfied. This leader is really Leica, not Leica. Not very important.

There is only one answer: that's not a Leica lens! Accurately speaking: it is a Leica-certified mobile phone lens, which can only be said that its imaging effect conforms to Leica standards, not the lens produced by Leica.

Regarding certification, we can start with Nokia and Zeiss. At that time, Nokia's Lumia 808, Lumia 1020 and other models can be said to be very classic, and the most talked about is the use of Carl Zeiss-certified lenses. So, are these lenses made by Nokia Zeiss? No, it's a lens certified by Zeiss, not a lens produced by Zeiss.

In addition to the cooperation between these different brands, there is actually the cooperation of the same brand. For example, Sony's Xperia phone will be printed with the letter "G", which is actually the certification of Sony's high-end "G" lens. So, is the "G" lens on Sony mobile phone the "G" lens of the camera? Of course not. Who else would you sell the "G" lens to?

In fact, various certifications are helpful to improve the imaging quality. However, although the certifier will participate in the lens adjustment of the authenticated party, it is not necessarily good to take pictures with the certified mobile phone. What's more noteworthy is that some unauthenticated mobile phones also have very good photo effects, such as Samsung's flagship series.

When consumers buy a mobile phone, it is best not to choose a mobile phone just because of a certain certification, but to make a choice by examining the imaging quality and comprehensively considering various factors. We might as well understand certification as a factor of product premium, rather than an absolute guarantee of quality.

On the other hand, everyone does the authentication mode, but Huawei is the most successful one. The concept of "Leica lenses for Huawei" is deeply rooted in the hearts of the people. Once when I was traveling, an uncle took a photo of another aunt. Aunt sighed after reading the photo: "Wow, how did you take such a good photo?" The uncle proudly said: "This is a Huawei mobile phone, using a Leica lens. German, of course. " Emmm…… ........... Although he is wrong, it is good that he is happy.

Leica is one of the most famous lens manufacturers in the world, and its exquisite production and expensive price are the brand symbols of Leica.

Huawei Leica lens is actually a "Leica certification" similar to "Zeiss certification", which is a routine, not Leica design and production; However, Huawei's lens uses Leica's Summilux optical structure.

Officials claim that Leica also participated in the specific design and manufacturing process of mobile phone lenses, including the control of astigmatism, ghost and glare. Even in the process of signal processing of photos, Leica helped Huawei mobile phones.

There is also Nokia's Zeiss certification, which is the same as Huawei's Leica certification.

"Zeiss Certification" and "Leica Certification" are just like some coaching and recognition from the master, and the quality is guaranteed to some extent. However, the main requirements of mobile phone cameras are different from those of professional photography cameras. Zeiss certification and Leica certification are not necessarily the best. Good mobile phone lenses don't have to go to Zeiss certification and Leica certification. This brand certification is still more meaningful than actual use.

Maybe some of us will think that Leica certification means that Leica provides lenses, but this is not the case, so there is no mass production problem.

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It can be said that Huawei's dual Leica cameras are the most powerful part of this phone. Huawei and Leica jointly designed this moment and laid the foundation for another breakthrough in mobile photography. Therefore, the cooperation between Leica and Huawei is complementary and win-win. Huawei can make up for the temperament of its products with Leica's humanistic feelings, and Leica can officially enter the field of smart phone photography with Huawei's hand to achieve a win-win situation. Of course, cooperation with Leica can also improve Huawei's photography level, but marketing and gimmicks outweigh practicality.

Personally, I think Huawei brand is the pride of the nation, and Ren will always be the backbone of the nation. Huawei has a strong R&D team, advanced scientific research awareness, and it is reasonable to have great works on the market. Because the person in charge, Yu Dazui, followed suit everywhere, he found a hot spot, Black Huawei, as follows: 1. Laika Shantou. Under the existing technical conditions, Lycra is smaller than a shirt button. Is that Leica? Only by reading the instructions can I know that it is certified, which is equivalent to Moutai of Maotai Group. The advertisement's boasting and praising of Lycra demeans itself. 2. Porsche version of the gimmick. Mobile phones designed by designers such as cars are more professional? Isn't the Rolls-Royce version more impactful? Or invite retired satellite designers to participate and get a rocket version, which is even higher. Just like a car, the deluxe edition is the deluxe edition, and the beggar edition is the beggar edition. Why put up a brand? The so-called specialization, Yu Dazui's starting point is still nearby, which may be beneficial to Huawei, a well-known brand in the short term and harmful in the long run. 3. Kidnapping apples. General brand has the price corresponding to competing products, which is the industry publicity practice. Cars such as abb, air conditioners such as Gree Haier. The traditional thinking strategies of these industries are mine, and the highlight is 123. Yu Dazui's tendentious propaganda method is that I am quite awesome and cheaper than Apple. The implication of this local leopard practice to users is that Huawei's mobile phone is not worse than Apple, and the actual conclusion is that it is worse than Apple. This self-deprecating practice has had a profound and far-reaching impact on Huawei's brand. I use Huawei's mobile phone now, because Huawei's mobile phone is really good, which is familiar to everyone around me. I'll buy it as soon as m 10 comes out in a few days. Because Huawei's mobile phone is good, the performance of Yu Dazui's Huawei mobile phone looks definitely good. If Yu Dazui's nonsense, hot spots and self-mockery of his own brand were less, Huawei's mobile phone would be better. I am really afraid that Yu Dazui will go too far and cause irreversible damage to Huawei's brand.

Leica (translation: Leica/Lycra) is a camera brand of the same name produced by a German company, which consists of Lai Ci and the first syllable of camera. The original name of the company is Ernst Leeds Company. At present, it is divided into three companies: Leica Camera Co., Ltd., Leica Geographic System Co., Ltd. and Leica Microsystems Co., Ltd., which produce cameras, geological survey equipment and microscopes respectively. "Leica" brand is owned by Leica Microsystems Co., Ltd. and authorized by two other companies. Leica camera first appeared in 19 13, which is the earliest 35mm camera in the world.

Leica shouldn't be a special camera, we are using one of its certifications. As soon as a foreign name is translated, in most people's minds, having a foreign name is different, and in ordinary people's minds, it is comparable to Sony cameras and carl zeiss cameras. In the final analysis, it is marketing means and sales strategy! Just like many domestic and foreign clothing brands in the past, as long as an English name is added, people will follow suit. In the end, these so-called foreign brands can't find such brands abroad;

As far as I know, this Leica is not a Leica. Moreover, the camera used by Huawei is only the certification of others, which is equivalent to the popular enterprise subcontracting in today's society. To put it bluntly, just like when we were crazy about English, we learned China English. ......