Professional Introduction of Business Media College of Lanzhou Business School

Advertising major (four-year undergraduate program)

Training objectives This major trains applied and compound senior professionals with high political quality, market awareness, professional skills, practical ability and entrepreneurial awareness, systematically mastering the advertising theory, being able to design various advertisements such as print /3D, being competent in the production of communication works in newspapers, magazines, radio and television, the Internet and other media, having the ability of market planning, product marketing and creative innovation, and meeting the needs of modern market promotion and development.

The main courses are advertising copy writing, advertising case analysis, advertising audience and effect research, advertising planning and creativity, advertising media research, advertising laws and regulations, script creation, advertising photography, computer graphic design, hand-drawn foundation, computer 3D design, non-editing and special effects production, introduction to communication, introduction to advertising and so on.

Two professional directions

Core courses of planning and management: event planning, marketing planning, advertising operation and management, media planning and management, brand planning and management, cultural communication planning, management theory and practice, etc.

Core courses of advertising production and practice: graphic design, packaging design, online advertising design and production, animation design, short film production, interior decoration/decoration design, JAVA/VB script, ASP/JSP design.

Innovation and entrepreneurship module: advertising company operation training, advertising skills training, etc.

Scope of Work Graduates can engage in CI design, publicity, editing, writing and secretarial work in enterprises, media, government, public opinion propaganda, publishing, education, scientific research and other departments.

Be awarded a bachelor of arts degree

Journalism major (four-year undergraduate)

Train students majoring in target journalism with high political quality, humanistic quality, professional skills, practical ability and innovative consciousness, systematically master comprehensive professional knowledge such as journalism, economics and network news editing and editing technology, be familiar with China's news propaganda policies and regulations, have basic skills such as news gathering and writing, editing, commenting, photography and network application, be competent in news media, public opinion propaganda, publishing, cultural management, education and scientific research, and have innovative ability.

Main courses: radio and television production, radio and television production experiment, multimedia design and production, multimedia design and production experiment, news photography and camera experiment, program host, news editor, news interview and writing, media operation and management, communication research methods, news report planning, new media theory and application, news ethics, China cultural and ideological history, modern Chinese, news theory, introduction to radio and television, publishing, introduction to communication, news commentary.

Three professional directions

Core courses of financial news: management, marketing, western economics, financial reporting, logic, famous Chinese and foreign journalists and appreciation of their works.

Core courses of network news direction: computer network, network news editing, web page design and production, website management and maintenance, network animation design, Chinese and foreign famous journalists and their works appreciation, etc.

Core courses of legal journalism: economic law, administrative law and administrative procedure law, civil law, legal reporting, logic, famous Chinese and foreign journalists and appreciation of their works.

Innovation and entrepreneurship curriculum modules include documentary production, film production, multimedia design and production, etc.

Scope of Work Graduates can engage in editing, writing, interviewing, secretarial work, publicity, media operation and management in the media (news agencies, newspapers, radio stations, TV stations, websites, publishing houses, etc.). ), publicity, publishing, cultural management, education and scientific research, government, enterprises and other units.

Be awarded a bachelor of arts degree

Chinese Language and Literature Major (Four-year Undergraduate Program)

Training objectives This major trains application-oriented and compound senior professionals with high political quality, humanistic quality, professional skills, practical ability and innovative consciousness, systematic mastery of comprehensive professional knowledge such as Chinese language and literature, secretarial science and literary theory, familiarity with Chinese literary theories and regulations, basic skills such as literary creation and secretarial management, competence in literary creation, literary criticism, editing and publishing, cultural management and educational research, and innovative spirit and practical ability.

Main courses: introduction to literature, introduction to aesthetics, introduction to linguistics, writing, formal logic, ancient Chinese, modern Chinese, introduction to China culture, China classical philology, secretarial science, philology, Chinese ancient literature history, China modern literature history, China contemporary literature history, foreign literature history, folk literature, comparative literature, Lu Xun research, Su Shi research, Analects of Confucius research, China novel research in the 20th century, post-modernism literature research.

Innovation and entrepreneurship module, film script creation, network culture research, etc.

Scope of Work Graduates can engage in secretarial, writing, editing, interviewing, publicity and management work in cultural management, education and scientific research, government, enterprises, media, public opinion propaganda and publishing units.

Be awarded a bachelor of arts degree

Network and New Media Major (Four-year Undergraduate Program)

Training objectives: This major trains applied and compound freshmen who have a knowledge background of journalism and communication, master the application skills of new media and online media, systematically master the comprehensive professional knowledge of network and new media, and are familiar with news and communication policies and regulations. Can be competent for all kinds of professional websites, enterprises, newspapers, schools, institutions and other party and government organs, enterprises and institutions engaged in network and new media, network communication, network management, with high political quality, humanistic quality, practical ability and innovative consciousness.

The main courses include network audio and video editing, network audio and video editing experiment, network animation design, network animation design experiment, image processing technology, image processing technology experiment, web page design and production, web page design and production experiment, network thematic planning and production, media management and management, new media technology, computer 3D technology, network news editing, introduction to China culture, introduction to communication, introduction to journalism, computer network, editing theory and practice, electronic and network publishing.

The innovation and entrepreneurship course module includes the introduction of media integration, network public opinion analysis, photography, communication research methods and so on.

Scope of Work Graduates can engage in network and new media, network communication and network management on various professional websites, and also work in enterprises, newspapers, schools, institutions and other party and government organs, enterprises and institutions.

Be awarded a bachelor of arts degree