The Background of Invisible Posters —— Creative Poster Design

How to write the creativity of Weifang kite poster? First, innovative skills, innovation. Insist on leading the market with high-end products, "Shayan" made of bamboo strips thinner than hair, a giant kite matrix of 100 square meters composed of multiple kites, and special kites that can emit light, shadow and sound in the sky. Binding technology is also improving. Zhang Xiaodong, the inheritor of national intangible cultural heritage, has developed more than 20 kinds of stunt kites and produced more than 600 kites with/kloc-0 characteristics for several international kite festivals. Three kites, including Fu Gui Peony, were selected for China International Import Expo, and the annual output value of high-end custom kites in the whole region exceeded10 million yuan.

The second is the cross-border integration of innovative thinking. The grafting of traditional culture, intangible skills, digital technology and online games has pushed the traditional kite skills to the forefront of the times. Guo, a provincial non-genetic inheritor, cooperated with the glory of the king to launch a kite-flying game skin, with sales exceeding one million; Live online. The number of participants in the interactive kite game of "Light Wind Playing Paper Kites" exceeds 80 million, the total number of online viewers exceeds 6.5 million, and the number of kite skin clicks exceeds 65.438+0 billion. Join hands with the 3D antique mobile game "A Floating Life is a Qingge", and use handmade paper kites to link the toy "A Floating Life is a Qingge"-kites: kites to create a spring kite theme activity and hand in hand to inherit the traditional kite culture.

Third, creative design is embedded in life. Aoxiang Kite and sports brand Peak jointly launched three generations of sports shoes with "kite" color matching. Cooperate with many international luxury brands to integrate kite elements into product design, counter beauty and special activities. Shayan Kite was selected as "Cultural China Gift" by the Ministry of Culture and Tourism and sent to more than 70 embassies and consulates in China and overseas cultural centers and tourist offices nationwide/kloc-0, spreading Weifang kite culture and skills to all parts of the world. Close to the life of the times, we have designed a number of kites with important realistic themes, such as fighting against epidemic situation, crossing the river and Tiangong Space Station.

Creative poster design analyzes different poster styles, learns and draws lessons from their outstanding points, and enhances the aesthetic ability of posters! 0 1, Music-themed illustration poster design-This set of illustration posters by Korean designer Ye Jiyun is designed with music as the theme. Designers like to connect themselves with the world and describe that moment on drawing paper, which is the uniqueness of designers' unconstrained style.

02. Creative Font Poster Design-Swiss c2f Design Studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.

03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.

04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.

05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.

06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.

07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.

08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.

This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.

9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.

10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.

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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.

13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.

14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.

15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.

16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.

17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.

Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.

18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.

19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.

20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.

In order to effectively ensure the quality level of activities, it is often necessary to prepare activity plans in advance. The activity plan is a written activity plan with clear content and clear steps. What problems should we pay attention to when making an activity plan? The following is an activity plan (generally 5 articles) that I have compiled for you, hoping to help you.

Intangible cultural heritage into campus activities 1

I. Guiding ideology

In order to inherit and protect China's intangible cultural heritage, we should inherit excellent

traditional culture

On this basis, in order to cultivate teachers and students' interest in the inheritance and protection of intangible cultural heritage, form a distinctive campus culture, and create a good humanistic environment and harmonious development atmosphere for teachers and students, our school decided to carry out the "intangible cultural heritage into the campus" activity throughout the school. Activities should be based on

Core socialist values

And take colorful and positive campus cultural activities as the carrier.

Second, the activity objectives

Create a strong atmosphere for all teachers and students in the school to understand, love and inherit intangible cultural heritage. Through the "intangible cultural heritage" education, teachers and students will be enhanced in their sense of pride and honor in local "intangible cultural heritage", students' interest in local traditional culture will be cultivated, local intangible cultural heritage will be better inherited and promoted, and students' education of loving their motherland and hometown will be deepened. Stimulate the enthusiasm and enthusiasm of teachers and students to learn excellent regional culture through activities, enrich and invigorate campus cultural life, and promote and guarantee the healthy growth of teenagers. Through activities, create school characteristics and publicize the school.

Campus culture construction

Third, organize and lead.

The school has set up a leading group of "Intangible Cultural Heritage Entering the Campus". The membership list is as follows:

Team leader:

Deputy team leader:

Members:

Fourth, the division of responsibilities

1, the Young Pioneers Brigade of the school is responsible for taking the lead and guiding the activities in an all-round way.

2. The Young Pioneers Brigade is responsible for planned publicity. The propaganda contents mainly include: the concept of intangible cultural heritage and its protection significance; Overview of China's intangible cultural heritage; General survey results, protection measures and achievements of intangible cultural heritage work in our state; Our state, province, city, county and other levels.

List of intangible cultural heritage

Project introduction; National, provincial and state policies and regulations on the protection of intangible cultural heritage, relevant knowledge, etc.

3, the guidance office is responsible for the "intangible cultural heritage into the campus" into the classroom activities. "Intangible cultural heritage entering the campus" should be combined with the implementation of the new curriculum and further promoted.

education for all-around development

Combination. By opening

School-based curriculum

Organize students to understand intangible cultural heritage and guide students to receive education according to local conditions.

4. The General Affairs Department is responsible for creating the hardware environment for activities, providing the required venues and equipment, and ensuring the investment.

Verb (abbreviation of verb) activity arrangement

It is carried out in four stages:

(A) publicity and learning stage

Combined with the construction of campus culture, we will further increase the propaganda of intangible cultural heritage into campus activities, fully popularize the knowledge of intangible cultural heritage, and form a good situation in which everyone knows, loves and learns intangible cultural heritage.

1. Seriously study the special publicity column of traditional culture, improve teachers and students' understanding of intangible cultural heritage knowledge and the activity of "intangible cultural heritage entering the campus". Organize students to learn about intangible cultural heritage, and guide students to receive education according to local conditions.

2. Do a good job in school publicity and create an atmosphere for learning intangible cultural heritage. Make full use of campus radio stations, blackboard newspapers, publicity columns, publicity banners, speeches under the national flag and other forms to introduce the basic knowledge of intangible cultural heritage and the significance, purpose and methods of intangible cultural heritage entering campus activities, so as to stimulate teachers and students' enthusiasm for learning intangible cultural heritage.

(2) Organizing the implementation stage

From March 20 15, from

Shangri-La

The Cultural Bureau takes the lead in inviting special instructors to carry out "intangible cultural heritage" into classroom activities, ensuring one activity class every week. While learning the culture of "intangible cultural heritage", we will organize the learning and exhibition activities of "intangible cultural heritage" irregularly according to the actual situation.

(III) Activity arrangement stage

Organize various cultural activities, uphold the traditional cultural awareness, and carry out various campus activities. For example, organizing the production of intangible cultural heritage.

Handwritten newspapers/posters

Competition activities, blackboard newspaper competition, our intangible cultural heritage performance on June 1.

Guo Zhuang Wu

Wait a minute.

(4) Summarize the improvement stage.

Make a good summary, and hold the exhibition of "Intangible Cultural Heritage" on June 20xx 12.

Activity requirements of intransitive verbs

All departments of the school should have a clear division of labor and coordinate their work. All grades attach great importance to it and carefully organize activities in strict accordance with the requirements of the school. The school has set up corresponding working groups and introduced measures, and listed the activity of "intangible cultural heritage entering the campus" as an important content of school culture construction.

The activities of "intangible cultural heritage entering the campus" should be diversified to achieve "four combinations": the combination inside and outside the school, and the combination inside and outside the class; Combining activities with improving students' comprehensive quality; Activities are combined with students' extracurricular cultural life and hobbies; Activities are combined with school culture construction.

Intangible cultural heritage into campus activity plan (II)

First, the guiding ideology of "non-legacy" campus

Focusing on the theme of "intangible cultural heritage fills the campus" and the purpose of "carrying forward the national culture and continuing the Chinese context", taking organizational construction as the starting point, on the basis of inheriting excellent traditional culture and according to the requirements of the school's moral education department, the activity of "intangible cultural heritage entering the campus" is carried out for students to cultivate students' interest in the inheritance and protection of intangible cultural heritage, which is helpful to form a distinctive campus culture and create an excellent humanistic environment and harmonious atmosphere.

Second, the goal of "non-legacy" campus activities

It takes two years to create a strong atmosphere in the class that everyone knows about intangible cultural heritage, everyone loves intangible cultural heritage and everyone learns to inherit intangible cultural heritage. Through the "intangible cultural heritage" education, teachers and students will be enhanced in their sense of pride and honor in local "intangible cultural heritage", students' interest in local traditional culture will be cultivated, local intangible cultural heritage will be better inherited and promoted, and students' education of loving their motherland and hometown will be deepened. Stimulate the enthusiasm and enthusiasm of teachers and students to learn excellent regional culture through activities, enrich and invigorate campus cultural life, and promote and guarantee the healthy growth of teenagers. Through activities, we will create school characteristics, promote the construction of school culture, and carry out the activity of "intangible cultural heritage entering the campus" in an in-depth and lasting manner.

Third, the "non-legacy" campus class concept

In the school environment, we have formulated "learn to be a man and strive for self-improvement;" Learn to be kind, tolerant and open-minded; Learn to inherit and have outstanding personality. "Class concept. Make the class full of vitality, human touch, positive and optimistic cultural atmosphere, and make the class a warm home for every student.

Fourthly, the strategy of "non-legacy" campus class activities.

Strategy 1: Create an environment and establish "non-legacy" characteristic classes.

At the beginning of each semester, improve the classroom environment according to the requirements of the school, actively create a strong class culture, and give play to the edifying role of the environment in educating people. The outer wall corridor uses the "non-legacy" board as the bottom plate to post tabloids for students' holidays. The indoor theme wall is mainly arranged in two sections: the normative part (unified requirements of the school) and the class characteristics (character education, class concept, students' paper-cutting or holiday tabloid works, etc.). ). The side walls and columns on both sides are filled with students' paintings, paper-cuts, calligraphy and other works, so that as many students as possible can participate.

Strategy 2: Offering humanities courses to create an atmosphere of Chinese studies.

Starting from this school year, we will adhere to the "four ones", that is, reading once a day, reciting once a day, having a class once a week, and having one game per session. Use morning reading or afternoon meeting time every day to insist on collective reading of Chinese classics (requirements: three-character classics of senior one and senior two, and "

Thousand-Character Classic

》; The third and fourth grades of Disciples' Rules,

Expanded sage

; Fifth and sixth grades

The Analects of Confucius

","University. The golden mean. Choose a classic for students to recite every day, have a classic appreciation class once a week, explain the classics of Chinese studies and appreciate famous poems, organize classic reading contests on May Day and National Day respectively, and promote the "Four Ones" in parallel. Students are expected to cultivate good moral quality and improve their humanistic quality and life quality by reading Chinese classics.

Strategy 3: "Non-legacy" activities into the classroom

There are various forms of "intangible cultural heritage entering the campus" in our school, and we should achieve "four combinations": the combination inside and outside the school, and the combination inside and outside the class; Combining activities with improving students' comprehensive quality; Activities are combined with students' extracurricular cultural life and hobbies; Activities are combined with school culture construction. Organize students to learn intangible cultural heritage knowledge, and guide students to receive education according to local conditions. Do a good job in school publicity, show students around the school campus, and create an atmosphere for students to learn intangible cultural heritage. Through interest groups, blackboard newspapers, publicity banners and other platforms, this paper comprehensively introduces the basic knowledge, significance and purpose of intangible cultural heritage, stimulates students' enthusiasm for learning intangible cultural heritage, makes them feel the charm of intangible cultural heritage better, and strongly encourages students in our class to actively participate in the school's "intangible cultural heritage" club class, and tries their best to cultivate their stronger interest in students who are already in the club and cultivate their sentiment, hoping to let them experience China for themselves.

folk art

Essence, make it as far as possible to develop into their own expertise.

Specific activity arrangement:

1. Students who study guzheng strive for the support and cooperation of their parents, asking them to keep practicing every day, set up a small class band, and select outstanding students to perform on behalf of the class and the school.

2, porcelain fetal bamboo weaving, paper-cutting,

Dough modeling

Mosaic painting students strive to hold an exhibition of their works every semester, so that students can experience the joy of harvest.

Step 3: Every time

traditional festival

Arrange students to collect and understand relevant holiday information, traditional folk customs and folk activities, and use class meetings for classroom communication to sow the spirit of "non-legacy".

4. Encourage students and parents to actively participate in traditional folk games and sports activities in every sports meeting: rowing dragon boats, rolling iron rings, kicking shuttlecock, etc.

Strategy 4: Visit and study the "non-legacy" base.

In order to let students learn the local culture better and feel the wonder of intangible cultural heritage skills, we plan to carry out extracurricular learning practice activities, and organize students to go out of campus and visit the "intangible cultural heritage" base every semester to get to know it at least once or twice, so that children can get more contact with the "intangible cultural heritage". During home-school activities, students can be organized to go to these places:

1. Historical and cultural sites: International Intangible Cultural Heritage Expo Center, Chengdu Jinsha Site, Wuhou Temple Museum, Du Fu Caotang Museum and Fang Shuijing Museum.

2. Eco-environmental protection: Chengdu Botanical Garden, Bailuxi Wetland Park, Haichang Polar Ocean World and Xijiangyue Agricultural Ecological Park.

3. Technological innovation: Sichuan Science and Technology Museum

4. Art: Painting and Calligraphy Museum of Chengdu Painting Academy. Among them, students from Bailuxi Wetland Park and Haichang Polar Ocean World have been there. During the visit, they cultivated the students' will to bear hardships and stand hard work, increased their knowledge and loved life more. We will continue this meaningful activity.

Intangible cultural heritage into the campus activity plan (3)

Offering "intangible cultural heritage" courses, organizing students to learn relevant knowledge of intangible cultural heritage, and guiding students to receive education according to local conditions; Invite experts and scholars of intangible cultural heritage to teach relevant knowledge of intangible cultural heritage; Organize the representative inheritors of intangible cultural heritage to enter the campus and the classroom to teach skills; Holding exhibitions and performances of intangible cultural heritage achievements; Organize outstanding dramas of intangible cultural heritage to perform on campus; Compile teaching materials and brochures of intangible cultural heritage; Organize and carry out non-legacy extracurricular learning practice activities.

Photo exhibition of intangible cultural heritage protection projects

Specific content: On-site exhibition boards show 80 world-class, national, provincial and municipal non-legacy projects. The exhibition board is illustrated, concise and clear, so that students can have an intuitive and comprehensive understanding of Wenzhou intangible cultural heritage projects.

Intangible heritage school

Specific content: Offering non-legacy handicraft courses that students like, such as Ou kiln, rice carving, paper-cutting, mounting, clay sculpture, facial makeup, etc. , taught by the inheritor on the spot. Students can experience the project production process by hands and master the skills initially.

On-site display of handicraft skills

Specific content: Invite the representative inheritors of our city to walk into the campus and show the intangible cultural heritage skills on the spot, so that students can understand the exquisite intangible cultural heritage skills while watching and realize that it is not easy to make them in communication with the inheritors.

shadow play

Specific content: lively and interesting puppet shows are widely loved by students. In puppet show, students can increase their knowledge and understanding of traditional drama and feel the charm of Wenzhou traditional drama.

Non-legacy lecture

Specific content: Invite experts of intangible cultural heritage in our city to hold special lectures with rich and vivid forms and simple introduction, so as to make the original profound knowledge of intangible cultural heritage simple and clear, and lead students to explore the essence of traditional culture together.

Visit intangible heritage museums (including Bellow Museum) and experience.

Specific content: The Intangible Cultural Heritage Museum displays more than 50 intangible cultural heritage products in our city/KLOC-0 in a rich way. During the visit, the lecturer of the Intangible Cultural Heritage Museum comprehensively introduced the intangible cultural heritage projects including shell resources, and participated in the "Intangible Cultural Heritage School" experience class to experience the production of intangible cultural heritage projects such as Ou Kiln.

Intangible cultural heritage into the campus activity plan (IV)

I. Purpose of the event

Commemorate the sixth cultural heritage day. The theme is: protection according to law, focusing on inheritance.

Second, the content of the activity

(a) extensive publicity activities of the intangible cultural heritage law. The Intangible Cultural Heritage Law has been officially implemented since June, 20xx 1, and we should focus on the publicity activities of the Intangible Cultural Heritage Law.

1, in the cultural center building, the main street (township) prominent position hanging on the protection of intangible cultural heritage and the implementation of intangible cultural heritage law propaganda slogan.

2. Hold a learning forum. Organize staff, project inheritors and people from all walks of life to study and discuss in depth, deeply understand the great significance of the promulgation and implementation of the Intangible Cultural Heritage Law, further study and understand the main spirit of the Intangible Cultural Heritage Law, thoroughly implement the Intangible Cultural Heritage Law, and comprehensively promote the protection of intangible cultural heritage in our county.

3. The use of newspapers, magazines, radio stations, television stations, the Internet and other news media, through the issuance of promotional materials, posters, publicity vehicles, etc., centralized, comprehensive and in-depth publicity of the Intangible Cultural Heritage Law and the protection of intangible cultural heritage, so that the broad masses of the people cherish the intangible cultural heritage of our county and consciously participate in the protection work according to law.

(two) to carry out various forms of cultural heritage day commemoration activities.

On June 1. 1 1, the launching ceremony to commemorate the sixth cultural heritage day was held in the cultural square, and a publicity, culture and broadcasting system was organized for teachers, students, veteran cadres and representatives of the masses. Invite county leaders to speak and news media to interview.

On February 6 1 1, we organized a mass signature activity with the theme of "protection according to law, focusing on inheritance" to integrate intangible cultural heritage projects into our daily lives.

From June 1 1 to June 15, the "Intangible Cultural Heritage Exhibition Hall" was opened to the public free of charge, so that the majority of V channels, Xinhuichang Weekly, billboards and publicity vehicles could publicize the knowledge of cultural heritage, publish the three-level protection lists of provinces, cities and counties, raise the awareness of intangible cultural heritage protection of the whole people, and form an "intangible cultural heritage for everyone to know"

From June 1 1 to June 15, a graphic exhibition of cultural heritage was held in the Cultural Square.

On June 9th-10, some inheritors of non-legacy projects will give lectures.

Third, the organization of activities.

In order to carry out the sixth "Cultural Heritage Day" activities smoothly and orderly, an activity leading group was established:

Team leader: Xu Yongchun

Deputy Team Leaders: Xu Lingqing and Liang Lingna

Members: Zhang Liping, Chi, Luo Guangzhou, Huang,. The activity leading group consists of five working groups to do the specific work of the activity:

1. Comprehensive Coordination Group: Liang Lingna.

Responsible for coordinating activities related to Cultural Heritage Day.

2. Publicity materials group: Zhang Liping and Huang. Responsible for collecting and sorting out publicity materials and organizing publicity plans.

3. Exhibition Group: Huang, Luo Guangzhou,. Responsible for the exhibition of illustrated publicity printed matter.

4. Plaza publicity group: Zhang Liping, Chi, Luo Guangzhou, Huang,.

Responsible for organizing a series of publicity activities in the Cultural Square, and organizing teachers, student cadres and representatives of the masses to participate. Prepare sound system, write speeches of county leaders, and be interviewed by news media.

5. Logistics group: late yellow. Responsible for logistics.

Chapter V of the Program of Intangible Cultural Heritage Entering Campus Activities

I. Theme and significance of the event

With the theme of "everyone is the master of cultural heritage", we will focus on the implementation of the Intangible Cultural Heritage Law and highlight the people's dominant position in the protection of intangible cultural heritage. Show our county's intangible heritage projects that are close to reality, life and people, enhance the society's understanding of intangible cultural heritage, publicize the representative inheritors of Dingbian intangible heritage projects, integrate intangible heritage projects into our daily lives, improve our county's intangible heritage visibility and promote our county's cultural brand.

Second, the organizer

Xxxx cultural center

Three. Time and place of activity

Five x syndrome

Fourth, specific arrangements.

1. Set up publicity slogans such as memorial archways and banners, and distribute publicity materials such as brochures of intangible cultural heritage.

2. On-site paper-cutting and embroidery artists create performances and distribute paper-cutting and embroidery works.

3. Set up a stage to show storytelling on the spot.

4, overlord whip live display.

5. On-site display of Taoist shadow play.

6. TV stations and media make relevant publicity reports.

Verb (abbreviation of verb) "cultural heritage day" budget

1. Exhibition of non-legacy projects: 20,000 yuan.

2. Build a platform: display 4,000 yuan of fixed-edge paper-cutting, embroidery and other intangible items.

3. Performers: 2 people, 2000 yuan.

4. Site layout (stage background production, arches, banners): 2,000 yuan.

5. Publicity expenses (TV stations, media, etc. ): 2000 yuan.

6. Production of brochures and printed leaflets: 1000 copies x 10 yuan = 10000 yuan.

7. Miscellaneous expenses: 2,000 yuan

Total: forty-two thousand yuan only (42,000.00 yuan)