Traditional Culture Encyclopedia - Photography and portraiture - How to layout a poster that looks good? How to make a poster that looks good

How to layout a poster that looks good? How to make a poster that looks good

Poster layout and composition skills

Poster layout and composition skills are as follows:

① Surrounding screen. Rotate and diverge around a center. Or a composition in which figures are arranged in a surrounding manner. It's called a wraparound screen. ②Central symmetrical screen. A symmetrical picture formed by a central vertical axis or horizontal axis or a central point is called a centrally symmetrical picture.

③Diagonal balanced picture. There is a strong sense of movement. A picture in which the main images are distributed diagonally is called a diagonally balanced picture. ④Scatter balanced screen. The theme images vary in size. Or distributed on the screen according to C shape, S shape, etc. And form a picture with a certain sense of spatial perspective. It's called a scatter-balanced picture. ⑤ Flat repetitive screen. There is almost no distinction in size between thematic images. Evenly dispersed or neatly arranged. The picture that produces a repeating effect is called a flat repeating picture. ⑥Compare symmetrical images. The picture is similar to symmetry, but it also shows a staggered contrast relationship between up and down or left and right (that is, contrasting differences). Therefore, a picture that forms a sharp contrast is called a contrasting symmetrical picture. ⑦Balanced picture. The main image is in one corner of the picture, and the secondary image is in the corresponding corner. This is called a balanced picture. ⑧Center relaxing picture. The center of the picture is relaxed, leaving a lot of blank space, and the image is dispersed in parts outside the center to make people daydream. This kind of composition is called a relaxed center picture. How to make posters that look good? Let’s first talk about what a poster is. It is actually a carrier for conveying information. The main purpose is to express the required information in the simplest way, fastest and most clearly, and do your best to make the audience remember it deeply. The requirements for posters have been the same for thousands of years, namely: high-end, modern, low-key, luxurious and international. Let’s talk about how to make a good-looking poster from the following points: 1> Typesetting ① Try to align the fonts as much as possible; ② Try to avoid vertical layout of large text, except of course the Chinese style posters; ③ The word spacing is moderate, it is better to be looser than not Too dense. ④ In terms of copywriting, try to use as few words as possible to express rich content. The fewer words, the deeper the impression left on people. 2>Fonts ①The font should match the style of the poster. For Chinese-style posters, do not use Founder Variety font. For modern posters, do not use Kangxi Dictionary font (although it is very beautiful TT); ②Do not use more than three fonts on one poster. ! (Unless you are a poster introducing fonts ==); ③ Try not to change the aspect ratio of the font, try not to bold the font (just use a thicker font), try not to use italics; ④ Don’t Using that kind of word art 3> Color matching Color matching is a very profound knowledge. I dare not talk about it here. If you can't figure out the color matching, then try to make it as simple and elegant as possible. If you are a designer, I suggest you read more and trace more, and modify it appropriately according to your own ideas; if you are a novice, then I recommend using Maker Posts, which have already selected fonts for you, provided a wealth of materials, and There are a large number of templates, so you can make the poster you want by yourself. How to better master poster layout skills?

Today I will talk to you about common layout techniques

Central composition

First of all, let’s talk about one of the most commonly used layout techniques. This kind of composition mode is called central composition. This kind of composition is mainly to attract the attention of the audience and focus their eyes on a central point. Therefore, the important information of the poster should be placed at the focus of the central composition, so that it has Helps you get your message across. In this composition, remember to focus on the center.

Rule of thirds composition

This kind of composition mostly uses the horizontal and vertical directions of the canvas to be divided into three equal parts. Your visual focus will mostly fall on these three directions. The intersection of lines is particularly commonly used in photography. Compared with center alignment, this third-section composition is more flexible and is no longer just a simple center and symmetrical presentation.

Creating visual moving lines

This method mainly has the following two methods: creating visual hierarchy and using guiding lines. Creating a visual hierarchy first creates a central point, and then provides the audience with a visual path that can be vaguely guided. This makes the design look more layered and makes it easier for the audience to understand the relative importance of the information in the poster.

Guiding lines

This uses the natural shape of the element itself, or directly draws solid lines, and guides the realization of the public to other elements through the trajectory of the lines.

Balance the screen

Balancing the elements in the screen also takes the designer's skills into consideration. The most commonly used balance method now is symmetrical balance. The symmetrical method can make the picture more harmonious, but at the same time, it will make people feel boring because of its squareness and regularity.

Asymmetric balance

If this method is not handled well, it is easy to make a fool of yourself, so this method further tests the designer's skills. This kind of balance will be used more often, because the effect presented is more lively and energetic.

Element amplification

This method is what we call amplifying the key content of a certain part to highlight the key points, which is what we often call element amplification. The way to highlight the key points we want to learn.

Contrast technique uses contrast to make elements different from other parts, making them more prominent. Realistic focus.

The above are some graphic design skills that Xiaoguang has mastered. I hope they will be helpful to you.