All kinds of signs seem to indicate that the Hanfu market is promising. Is Hanfu business really easy to do?

Hanfu business is not easy to do. Besides, there is no business to do!

It is a fact that Hanfu is more and more accepted by people. Careful observation will reveal that there are more and more Hanfu organizations around us, and many related activities will be organized. Therefore, as long as it is done well, it should still have certain development potential.

There is demand first, and then there is a market for you to open a shop. With the prosperity of people's material foundation, the exploration and pursuit of culture is getting higher and higher, and the return of traditional culture is becoming more and more urgent. In this environment, the demand for national costumes is growing. As for those so-called Hanfu merchants, their love for Hanfu is first transformed into sellers.

Some people say that Hanfu is a hype of Hanfu merchants. In order to do business, this is ridiculous. First of all, there are not more and more people who love Hanfu now, but almost every province in China has a scale. If you go to buy a bag, why don't you say that you were killed by the contractor? This kind of thing is nothing more than a willingness to fight and a willingness to suffer. If you don't buy it, no one will force you to buy it.

Therefore, opening a shop is related to the spread of Hanfu, but it does not mean that Hanfu will become popular after opening a shop, but that Hanfu will become popular before you can open a shop.

Hanfu can only open online stores.

First, Hanfu is so different that not many people like to wear it. If the cost of a physical store is too high, opening an online store can reduce working capital and charge no rent, which can greatly reduce the cost compared with a physical store.

Second, Hanfu belongs to low-end consumption. An ordinary tailor-made cheongsam, at least two or three thousand, high-grade over ten thousand. Hanfu is only a few hundred, one or two thousand at most. Hanfu is the product of online grassroots culture hype, and it can only sell small money to grassroots.

Third, Hanfu has been alienated, neither fish nor fowl, and its quality is hard to guarantee, so it can only be sold online. Put it in a physical store, who will buy it if the quality is so poor?

As for how many people will wear Hanfu in the future? Probably not very optimistic. Hanfu is inconvenient to travel, let alone public transportation, even if it is inconvenient to drive by yourself. Except professional drivers, of course, but these people are too few, and most of them won't buy Hanfu.