When did Oktoberfest catch fire?

China International Beer Festival has been held for 9 years since 1999, of which the first three were held in Beijing Olympic Sports Center, and it has been 14 years since it moved to Dalian in 2002. With the joint efforts of the leaders and organizers of China National Light Industry Federation and Dalian Municipal People's Government, the preparations for this year's China International Beer Festival have made gratifying achievements. Yanjing, Qingdao and China Resources, the three major domestic beer groups, were all present. In addition, Pearl River, InBev Group, Harbin Beer Group, Budweiser, Asahi, Daxue and other enterprises. Everyone took an active part in the Oktoberfest. At the China International Beer Festival, Gai Kuo introduced three beer companies, Qingdao, Yanjing and Budweiser, which sponsored the 2008 Olympic Games. All three sponsors indicated that they would hold their own brand promotion activities during the Oktoberfest. From the stage construction, cultural performances, wine sales and so on, they have their own characteristics.

Its symbol of Olympic sponsorship attracts people's attention in a prominent position. On the basis of successfully holding the Oktoberfest in 2006, China International Oktoberfest decided to hold ten activities such as beer baby selection contest, beer knowledge contest, citizen DV, photography contest, poster design contest, beer culture exhibition, beer drinking contest, parade performance and ticket lottery, forming a grand and enthusiastic scene of interactive carnival indoors and outdoors, inside and outside the venue, and at home and abroad. The Oktoberfest will set up unique activity areas in Xinghai Square, including the Inner Ring Performing Arts Area: 65 and 438+02 big wine merchants will stand on their feet, and Chinese and foreign beer shows will be staged, with full of passion and excitement on the stage; Huabiao Square exhibition area: famous cars and beautiful women, exquisite wedding dresses are eye-catching, and Center Stage's special activities are interlocking; Munich carnival area: "Munich Oktoberfest tent", authentic German beer, German snacks, German bands, do not go abroad to experience exotic customs; Folk customs area: ethnic customs display and special performance, joint exhibition of ethnic local products and special snacks, ethnic handicrafts and supplies, and feel rich ethnic customs; Dynamic entertainment area: specially designed entertainment facilities with a strong sense of excitement, vitality and fashion, so that tourists of different ages can enjoy it.

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