What are the key points of making a poster? What are the requirements for poster design elements?

The components of a poster include theme, style, composition, color matching, etc. 1. Theme: It is the most important part of poster design. The theme can let consumers understand the central idea and main content of the poster. The purpose is to let consumers know what the poster promotes immediately after seeing the poster. 2. Style: Style refers to the overall design style of a poster. Some posters are small and fresh, while others are full of high-end feel. Therefore, different poster colors convey different purposes. 3. Composition: In poster design, the design of poster layout is extremely important. The format determines the overall visual effect of the poster, thereby achieving different purposes. 4. Color matching: The color matching of posters is an indispensable step in poster design. The color scheme of the poster is designed using the same color system. Because the same color system gives people a gentle and comfortable feeling, the color matching should not be abrupt and must conform to the promotional content of the poster. Introduction: Poster design is one of the forms of visual communication. Through the composition of the layout, it attracts people's attention in the first time and obtains instant stimulation. This requires designers to combine pictures, text, color, space and other elements. A complete combination to present promotional information to people in an appropriate form. The name poster first originated in Shanghai. The word poster has evolved to 2013, and its scope is no longer just a special poster for professional theatrical performances. Like advertisements, it has the characteristic of introducing a certain object or event to the masses, so it is also a kind of advertisement. Posters are a very common form of posters. The language must be concise and the form must be novel and beautiful. Poster Elements Poster elements include theme, design, style, composition, pictures, color matching, background, merchandise, etc. In addition to eye-catching images, posters also need text as an indispensable and important component, because text information is the most effective way to convey the theme elements of the poster. Posters are a form of visual communication that attract people's attention through the composition of the layout and use them to display information that needs to be promoted. The theme font of the poster should be eye-catching, and the content expressed should be concise. Generally, the entire poster layout will be mainly pictures, supplemented by copywriting. The theme of the poster is the central point of the poster, which needs to accurately reflect the content expressed by the poster, reflect individual characteristics, be concise and concise, adapt to public psychology and be easy to remember and spread. What are the requirements for poster design elements?

The requirements for poster design elements are as follows:

1. Sufficient visual impact can be achieved through images and colors.

Color is the most sensitive thing to human vision. If the color of the home page is well handled, it can be the icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination, local contrast", that is: the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is refined and the main appeal points are captured.

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. The content should not be too much, be concise and clear, and the length should be short and concise.

4. Mainly use pictures, supplemented by copywriting.

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

Fully embody the principles of positioning design. With prominent trademarks, logos, titles, graphics.

Extended information:

Poster design composition skills:

1. Thickness contrast of composition skills:

The so-called thickness contrast refers to In terms of the colors used in the composition process and the style formed by the patterns composed of colors, in calligraphy and painting works, we know that there are gongbi and freehand brushwork, or gongbi and freehand brushwork appear together on the same picture (like the masters of traditional Chinese painting) Qi Baishi's paintings of cabbage and grasshoppers are similar), this style is a frequently used expression technique in packaging composition.

For this kind of thickness contrast, some are the contrast between the main pattern and the foil pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; Some replace patterns with wild calligraphy, which can be seen anywhere and anytime in some wine and food packaging. This is the case with Missing Brand Dumplings and Rejoice Brand Shampoo.

2. Comparison of far and near in composition techniques:

In the composition of traditional Chinese landscape paintings, we pay attention to close-ups, middle-grounds, and long-range shots, and in the design of packaging pictures, the same principle should also be used. They are the composition levels of near, medium and far pictures. The so-called near refers to the most eye-catching part of the pattern in a picture, also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern.

For example, the earliest instant noodle packaging used by Shuanghui, the first thing that breaks into people’s sight is the Shuanghui trademark on a blank background and the huge white Shuanghui characters on a dark red square background (i.e. close shot) ), followed by the smaller main characters of "Braised Beef Noodles" in cursive script (should be said to be the second line of sight, also called the middle shot).

The third is the product photo describing the contents of the package (also called the third line of sight, defined as the middle shot), and then the auxiliary corporate mascot slogan, performance description, corporate logo, etc. , this obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important themes to be expressed.

As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd. As a result, the strong magnetic force of the image of our installation design tightly pulls the marketers' attention.

3. The contrast between density and density in composition techniques:

Speaking of the contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors, and also very similar to the flying white in traditional Chinese painting. The same means that the concentrated areas in the pattern must be diffused, and it should not be concentrated or diffused. It embodies a kind of coordination of density and density, with clear rhythm, tension and relaxation, showing emptiness. At the same time, the theme remains prominent.

In the design of many packaging patterns, the entire picture is densely packed and colorful. From the background pattern to the theme pattern, they are all very heavy color expressions, making people feel overwhelmed and breathless. This not only causes It does not serve the purpose of beautifying the product and promoting sales, but instead makes people tired and lacks appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition techniques:

In a pattern, we often find this phenomenon, that is, in the background or the name of a packaging theme The explosive patterns shown around may look careless, but are actually a few crazy thick lines deliberately daubed, or streamer-shaped English or patterns, etc., all of which express a "" feeling.

The theme name is dignified and steady while the background is light and calm. This scene is the contrast between stillness and movement. This kind of contrast avoids the gimmicky and too quiet rigidity of both designs. So the visual effect feels comfortable. In line with people's normal aesthetic psychology.

5. Comparison of Chinese and Western techniques in composition:

This kind of contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or Chinese sinology in the packaging design. A combination of art and English.

As well as directly using realistic techniques to highlight Western photos or certain scenes on the packaging pattern. This form of expression is also a common reference method, which is used in children's products, It often appears on women's socks, clothing or cosmetics packaging.

6. Comparison of composition techniques between ancient and modern times:

Some things are used for foreign purposes, while others are used for the present. Especially in order to reflect a cultural taste, people often use them in the composition of packaging design. Ancient classic decorations, calligraphy, characters, and patterns are used in current packaging, which is most clearly reflected in the packaging of wine.

For example: the wine and Taibai wine in the picture of the Twelve Golden Hairpin Ladies in Dream of Red Mansions, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all reflect and explore the connotation from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities whose decorations and patterns are also grafted from classical culture. This can give people a sense of antiqueness, elegance and inner pursuit or a certain aspect of comfort. So it is very popular with consumers.

-Poster design (artistic design with strong visual effects for publicity)