Are those florists who have studied architecture poor?

To be precise, it should be "western modern floral art"

Architecture is just an expression, a carrier;

Nevertheless,

20 16, the flower industry in China changed suddenly.

It feels like a storm is coming. ......

There is a voice circulating in the flower industry: structure disturbs the market;

There is also a voice: the building is not good-looking;

Others bluntly said: the architecture lacks commercial value!

The author looked around and found:

Powerful flower shops seem to love it very much;

Artists, soft clothing designers and wedding planners also want to know;

I also heard that the asking price of floral architecture in commercial space has reached a new high.

Architecture (western modern floral art) seems to have become a fuse of China floral art industry. Some people immediately distinguish between camps, some people rush ahead, some people are indifferent, and some people climb the wall, slander and maliciously slander. But in any case, the emergence of any trend must be tested by actual cases.

Ok, let's observe:

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Are those florists who have studied architecture poor?

( 1)

Observer: Professor/Primary School, Class 3, Jiayuan.

Landmark: Shenzhen

There are too many auras for Zi Han. If you list them one by one, you will feel that they are not in line with her introverted characteristics. She is like a warm nephrite, emitting heat, which is quite therapeutic.

June, 5438+this year 10 I was relieved to see her in the first architectural class of Lushi: architecture is not the same as "rough", "rough" and "difficult", and a little girl can do it.

Although she became attached to japanese ikebana very early, it didn't affect her study of major floral schools. Before she became an excellent space decoration designer, her materials, techniques, forms and creativity had been completely upgraded.

"Japanese flower arrangement pays attention to stereotypes and norms." Zi Han said, "But architecture allows me to give full play to my creativity, no longer stick to the shape of flowers, and borrow various natural materials and technologies to complete my envisioned works."

Beijing Simon Model House Floriculture Decoration/Designer: Lin Zihan

Belgian FLEURAMOUR International Flower Show/Lin Zihan

Since the tea ceremony, Zi Han has opened two stores, specializing in supporting the design of space decoration, and set up the seventh home in the second half of this year, focusing on plant design, floral training and outdoor home. Despite the rapid development of his career, Zi Han, as a disciple of Dutch-inspired floral master Pim van den Aker, has more expectations for the future.

Lin Zihan

The seventh garden, the founder of Fu Qi Workshop brand.

Jia Yuan, a third-class Japanese professor at Xiaoyuan Huadao College.

Western Modern Floriculture Designer

Member of Hong Kong International Flower Friends Association

Member of Taiwan Province China Floriculture Foundation.

(2)

Observed object: Huang Tong/manager of a flower shop in Shanghai.

Landmark: Shanghai

It takes courage for a stocky Shanghai man to join the floral industry from the Internet. But Huang Tong did it. Two years ago, the opening of "a flower shop" indicated that he was about to formally enter the business.

For more than a year, Huang Tong, who saw that the retail flow was not long and had a keen sense of business, turned his attention to the field of banquet design and corporate flowers. With the upgrading of domestic mass consumption, the traditional design in the market can no longer meet the aesthetics of modern people. In this form, Huang Tong felt that he could take this opportunity to make a breakthrough.

Huang Tong is a student of Lushi's first-phase architectural floral class at the same time as Zihan. Concentrate on thinking in class and often "disturb" the teacher to seek answers to various questions. At the same time, it is also the student who gains the most, and does not rely on professional empiricism for success or failure.

Daguan Zicheng International Space Design

"Work harder!" This road, Huang Tong said that he has just begun.

(3)

Observer: Zheng Xianyong/proprietress of Huixin Floriculture

Landmark: Hefei

The flower shop has been in existence for more than six years. From the initial love to the present love, Zhijie said that she was lucky along the way and always met the right person at the right time.

From a traditional florist to a senior florist, this opportunity comes from a period of experience. March 20 16, when she first came to Lushi, she was originally uneasy, but Alex's teasing resolved this tension.

"We enjoy our work every day, instead of insisting on it!" The considerate elder sister said, "Alex's words made me feel very happy."

For Sister Zhihu, the biggest influence of architecture is to let her thoroughly understand how flowers express spirituality!

"At present, most of the employees engaged in the floral industry have grown up in the daily life of flower shops, so every time I give a floral lesson to beginners, I will seriously ask everyone,' Do you really like flowers?' . Only on the basis of this loving tone can we really accept more in-depth content and truly explore the true meaning of floral design, "said Sister Huixin.

20 16 Nanjing Floriculture Competition/Seventh place

20 16 China Western Flower Arrangement Art Competition/Second Prize

For floral art, now, Zhijie has embarked on a new path. Because of an opportunity, flower shop management, flower teaching and competition, Huixin's sister's flower career was rewritten. Besides, it's getting more and more exciting.

(4)

Observation: Zhu Jiye/famous domestic floral designers.

Landmark: Hebei

As the backbone of the flower industry in China, Mr. Zhu devoted himself to the flower industry, starting from a traditional flower shop, and now he has traveled all over the top competitions in China and made outstanding colleagues from all over the world. His love for floral art has been realized at every stage of his career.

20 16 China Cup Floriculture Competition/Zhu Jiye

From him, we can feel a kind of "old-school vigor"-willing to hone and dare to accept.

/kloc-in April of 0/6, Mr. Zhu came to Lushi, without pretending to be a senior, and asked You Ergen herold, a German pioneer floral designer, to go deep into the western orthodox floral teaching system.

In addition to promoting floral culture, Mr. Zhu pursues endless exploration and innovation in his work! For floral creation, he has his own persistence and passion and is full of confidence in the future of floral art!

20 16 China-Korea Floriculture Exchange/Designer: Zhu Jiye.

"The perfect presentation of every floral work is like enjoying a pleasant trip!"

Regarding architecture, Mr. Zhu understands it like this:

It is different from modeling design, that is, you can't make a floral architectural work into a sculpture or artwork, and then decorate it with flowers. Architectural floral design is a modern design method, which can reflect a florist's design ability, control and application ability of space and tension. It can also deepen the florist's understanding of plant characteristics and combine flowers and architecture perfectly.

If structural floral works are sold as commodities, they will also be recognized and concerned by customers because of their own characteristics. Of course, there will be time to accept, but it will never be long.

The application of architecture will become a sharp weapon for floral designers!

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About "architecture", they are all on the road:

Little Dai Jie of Fanqu Flower Shop in Changsha, Hunan.

Zhang Na, manager of Naisto Flower Shop.

Sammi, an independent floral designer in Beijing

Nana, the manager of Nanjing Huahu Flower Shop.

……

Of course, we can give an objective evaluation and show it with real cases, but we will never judge it arbitrarily by "good" or "bad", whether it is China's traditional floral art, Japanese flower patterns or western modernity.

The times are changeable, and the trend is always advancing in diversity. We are all groping our way forward step by step.