What are the manifestations of advertising creativity? Give an example of a table?

Pushing products directly to consumers, it directly and truly shows a product or theme on the advertising page, and makes full use of photography or painting skills to express it. Rendering the texture, shape and function of the product will present the exquisite texture of the product attractively, give people a realistic sense of reality, and make consumers feel intimate and trust in the advertised products.

(1) exaggerated and reasonable

Grasp the most distinctive part of the product, don't exaggerate it like other parts, and make its characteristics more distinct and prominent. Some commodities can exaggerate the beauty of their own image. (3 materials)

With the help of imagination, a certain aspect of the quality or characteristics of the propaganda object is obviously exaggerated in order to deepen or expand the understanding of these characteristics. Exaggeration is generally the pursuit of novelty and change, exaggerating the characteristics and beauty of the object through fiction, giving people the feeling of novelty and change. Through the use of exaggeration, the artistic beauty of advertising has been injected with rich emotional color, making the product unique and touching.

(2) Metaphorical expression

Metaphor is the usual metaphor. Compare products with an image or scene to make the product image more profound and easy to remember. Metaphor chooses two different things in the design process, which are similar in some aspects. Metaphorical things are not directly related to the theme, but they are similar to some characteristics of the theme in a certain point, so they can be used to develop, extend and transform, so as to obtain artistic expression effects.

(3) Lenovo's performance

The use of images associated with products can arouse consumers' association, which often plays an important role in people's aesthetic psychological activities. The more space a work leaves for the audience to associate, the more interesting it makes people feel. For example, represented by children's articles, it is associated with seedlings, flowers, Mickey Mouse, small animals, fairy tales and innocent and lively children's images.

(4) Symbolic expression

Use an image to express a certain meaning, such as a mandarin duck symbolizing love, a peach symbolizing longevity, a fish symbolizing annual abundance, a peony symbolizing prosperity, and an olive leaf symbolizing equality.

(5) Outstanding performance

Grasp and emphasize the distinctive features of the product theme in various ways, and clearly show them, and put these features in the main visual parts of the advertising screen or set them off, so that the audience can immediately feel, notice and generate visual interest when they come into contact with the language screen, so as to achieve the promotion purpose of stimulating the desire to buy. In advertising performance, these should be highlighted and rendered, which are generally determined by the unique image of the product, the corporate logo of the manufacturer and the trademark of the product.

(6) Feature expression

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value. (7) Realistic performance

Use realistic painting techniques to describe the shape, color, texture and volume of goods in depth. In order to achieve the ideal effect, the author can process and refine, strengthen the main exaggeration, weaken or give up the secondary exaggeration, move the position, and add what not to make the advertising image more perfect and true. This kind of performance can make advertisements more intuitive, credible and better.

(8) Photographic performance

Due to the development of photographic equipment and technology, modern advertisements are widely expressed by photography, which has the advantages of authenticity, credibility, rich levels and strong expressive force. In content, it can show the micro-world; It can also express the macro world. In terms of artistic form, it can be low-key or elaborate. It has unique magic power and can reproduce goods very realistically.

(9) Repetitive performance

It refers to the repeated arrangement of the same or similar elements, which enhances the visual effect and causes a certain sense of rhythm. Highlight the theme image.