Changzhou University in Jiangsu Province is majoring in fine arts.

Visual communication design refers to the design that uses visual symbols to convey all kinds of information. Its contents include the media design of printed publicity materials such as movies, television, newspapers and magazines, electronic billboards and posters. With the progress of science and technology, the emergence of new energy and the development and application of product materials, it has been expanding and intersecting with other fields, and gradually formed a new design field associated with and cooperating with other visual media.

The professional training goal requires students to have solid basic theoretical knowledge of art design and strong professional skills, and be able to engage in visual communication design and environmental art design in enterprises, institutions, professional design departments and scientific research units. The trained students master the design method of visual communication, have high aesthetic ability and strong professional design ability, master the application of various materials, budget comprehensively, and have a variety of design expression abilities.

2. Art design (environmental art)

Environmental art refers to the comprehensive planning of spatial planning and artistic conception scheme of environmental art projects, including the plan of environment and facilities, the plan of space and decoration, the plan of modeling and architecture, the plan of use function and aesthetic function. It is a new, marginal and comprehensive art system engineering, and an interdisciplinary comprehensive specialty, involving art, sculpture, decorative culture, basic knowledge of architecture, garden art, ergonomics, design schools, materials science, psychology and other fields, which is representative in both the breadth of professional theory and the diversity of professional skills.

The professional training goal requires students to have solid basic theoretical knowledge of art design and strong professional skills, and be able to engage in environmental art design and visual communication design in enterprises, institutions, professional design departments and scientific research units. The trained students master the design methods of indoor and outdoor landscape decoration, have the ability to make construction drawings and renderings, and master the use of various materials, comprehensive budget, various design expression skills and negotiation skills.

3. Industrial design

Industrial design refers to the training, technical knowledge, economic and visual experience that endows products with brand-new quality and style in terms of materials, structure, structure, modeling, color, surface treatment and decoration. This major trains applied senior professionals who have the basic theory, knowledge and application ability of industrial design and can engage in industrial product modeling design, visual communication design, environmental design, teaching and scientific research in enterprises, institutions, professional design departments and scientific research units.

The training goal of this major requires students to have the basic ability to deal with the relationships between various product shapes and colors, forms and appearances, structures and functions, structures and materials, forms and technologies, products and people, products and environment, and markets by using the principles and laws of modeling design, and to uniformly express these relationships in product modeling design.