What does a production designer do in film production?

Production designer, the person in charge of setting design in the film, is responsible for coordinating lighting, photography, special effects, clothing, props, editing and other work, and designing the overall visual style.

Theoretically, the production designer should be responsible for any category related to the aesthetic feeling and appreciation of the film; But in fact, the work scope of production designers will be different according to the different requirements of decision-making units for investors, producers or directors and the influence of external market factors.

Scene scheduling. Props: according to the requirements of different movie scripts, design related props and make and buy them in person or by contacting relevant personnel. Scenery: according to different story backgrounds and personal special scenes, design indoor or outdoor scenery that meets aesthetic requirements. Lighting: design the coordination of hue and lighting to enhance the artistic expression and appeal of individual scenes.

Photography: adjust the camera angle and camera movement to match the visual effects of different scenes, and calculate the aesthetic feeling of lens continuity and fluency in different scenes. Role and costume design: including costume, hairstyle and makeup.

According to different story backgrounds, design the story modeling of characters. Computer special effects: designing surreal scenes and effects that cannot be achieved by actual technology. Data collection: collect all the art materials related to movies and refer to other related creations.

Extended data

It is not easy to make an advertisement that can impress consumers. Production designers need to receive professional training, accumulate experience, and have keen and original views on art and design.

Some advertisements convey strong information, and a simple visual image plus the appearance of the company is enough to express it. In fact, many famous advertisements come from a visually good idea.

On the other hand, many advertisements only need to be expressed by words, without the help of visual images, and the shape, design, color, layout and arrangement of these words will affect the visual effect of advertisements.

Therefore, it is the job of the production designer to put forward creative ideas and realize them. Usually, the production designer will work with the copywriter to come up with ideas. When the creative ideas are basically formed, the copywriter will write the content that needs to be expressed, such as the title, and the production designer will intuitively present the creative ideas.

But this is not enough. Production designers should also understand customers' business problems and provide positive solutions, such as "We hope more people know about our refrigerators" and "We want to sell more wine".

Or "We expect more people to take part in our competition" and so on. Production designers not only need to clearly understand the strategies behind advertising activities, but also need to provide effective countermeasures.

Baidu Encyclopedia-Production Designer