The story of Sassoon, the father of modern hairstyle

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1963, Sassoon cut off Nancy Kwan1.2m long hair, and created a "wave head" for her, which swept the world at an alarming speed. "Bobo Head" coincides with the rhythm of the spirit of the times, and Sassoon made it popular again and became a classic that has been passed down to this day.

201May 10, Vidal Sassoon: The film, known as the "father of modern hairstyles", died of blood cancer in Los Angeles at the age of 84. When it comes to Sassoon, most people in China think of shampoo with the same name. 1997, Sassoon entered China. In a shampoo advertisement full of beautiful women with long hair, Sassoon's models shook their short hair lightly and freely, which made them look different. This just confirms Vidal Sassoon: film, the hair aesthetics that the founder of Sassoon brand pursues all his life: simplicity, sculpture and creativity. This fashionable scissors hand changed the world with a pair of scissors, and opened a hairstyle revolution of an era. Some people described him as "Shakespeare with scissors".

Lived in an orphanage for eight years.

1928 65438+ 10/7, Vidal sassoon: The film was born in a poor family in East London, England. When I was very young, my father abandoned his wife and children and disappeared. When he was five years old, his mother couldn't afford to support him and his brother, so she sent them to an orphanage-Sassoon lived there for eight years!

Because of his identity, Sassoon was repeatedly discriminated against by his partners. It was not until his mother remarried that he and his brother were taken out. Stepfather is very kind and takes care of brother Sassoon. At the age of fourteen, a dream of his mother changed the life track of Sassoon. Mother dreamed that Sassoon grew up overnight and cut strangers' hair with scissors. After waking up, she thought for a long time that "it's good to have a craft." Soon, Sassoon dropped out of school and was sent to a barber shop in east London as an apprentice. After becoming famous, Sassoon recalled half jokingly, "My mother forced me to be a shampoo boy, and God knows my dream at that time was to play football in Chelsea or become an architect."

Sassoon was not outstanding from the beginning. At first, he was only responsible for mixing hair dyes and handling bleaching powder, hydrogen peroxide and ammonia water. But he is the most diligent student in the barber shop. At that time, there were many French and Italian hairdressing schools in West End of London. He takes two or three evenings a week to attend those schools. "The most interesting thing in the hairdressing industry is to use other people's inspiration to create your own new works." In order to get rid of his cockney accent, he also took acting classes and even took lecture art classes.

Anti-fascist fighter

The peaceful life ended on 1945. At that time, World War II was drawing to a close, but Nazi remnants still existed. Right-wing fascists led by Sir oswald mosley appeared in Britain, and the British fascist alliance was established. Mosley is an ardent admirer of *, and was once rated as one of the "Top Ten Villains in Britain in the 20th Century" by BBC History Magazine. He encouraged its members to spread anti-Semitic remarks on the streets of London. Sassoon's mother was killed by one of Mosley's cronies this year.

The sudden tragedy broke the heart of the teenager. In order to avenge his mother, Sassoon joined the 43rd Regiment, an anti-Nazi organization initiated by veterans, the following year. "I was less than eighteen years old that year. Most of the members of this group are soldiers who have served in the army. They are five or six years older than me on average, and many of them have won military medals. And I am just an ordinary soldier. " "I will never forget that morning when I walked into the hair salon with bruises and dirty clothes. A customer exclaimed to me,' What happened to your face?' I replied, "nothing, madam. I accidentally tripped over a hairpin." In fact, just the night before, Sassoon and members of the 43rd Regiment fought fiercely with Mosley's supporters with knives. 1948, Sassoon also participated in the first Middle East War and fought for independence as an Israeli soldier. Sassoon described the time when he fought side by side with his compatriots as "the best years of his life".

Sassoon's short hair liberated women.

1950 22-year-old sassoon returned from the front line and began to seriously consider what to do in the future. Fortunately, he met the legendary barber Raymond at that time and learned as much as possible that "everything can be done with scissors". Exquisite craftsmanship, friendly charm and professional accomplishment made him gradually famous. People would rather spend a precious morning waiting in line to show off "I cut my hair with sassoon" in front of friends.

The idea of self-reliance naturally came into being. At this time, my stepfather reached out and provided him with 1400 as capital. 1954, Sassoon opened the first hair salon in New Bond Street 108, London. In 1950s, the towering and fluffy bun style was a fashion. At that time, it often took several hours for women to take care of their hair, supported by a solid chassis and fixed with a lot of hair gel. Even when you sleep, you should wear a curling iron to shape. Sassoon adheres to the concept that "less is more", and he advocates using scissors and combs to create hairstyles. He groped for a set of ideas to find out the appropriate geometric shape according to the individual's unique skull structure to guide hair cutting, and created a unique "modeling hair cutting" technology.

1963, Mary gent, the fashion godmother who invented the "mini skirt", invited Sassoon to design a new hairstyle for her and the model, demanding that the advantages of the clothing should not be concealed, but also be unique and full of the sense of the times. According to the different contours of models, Sassoon designed all kinds of simple but unique short hair, which caused a sensation in fashion and media for a while. Sassoon regards haircut as an artistic creation. He loves architectural art, especially Bauhaus architecture which pursues creative modernism style, and claims that he has drawn inspiration from Whitney Museum of American Art, Seagram Building and other buildings.

Sassoon is very strict in the management of hairdressing salons. Once employees' shoes are found to be not bright enough, they will be ordered to go home. Once, because he couldn't convince the customer, he was so angry that he threw the scissors into the air and they were firmly embedded in the ceiling.

It took nine years from the initial "what should the hairstyle look like" to the technical tempering. Sassoon finally came up with his own mature new concept: "Just wash"-completely relying on the gravity of the earth to maintain a beautiful outline, and washing your hair once will not disappear. "I liberated women. They no longer need to go to the hair salon three times a week. It is enough to come once a month. " More importantly, Sassoon's scissors, at the same time, liberated women's spirit, not only saved a lot of money, but also made them more competitive in the workplace. This is in line with the spirit of women's pursuit of independence in that era.

Create a legend that Bobo is not old.

Looking back on Sassoon's hairdressing career for more than 40 years, Bobo Head is probably his most famous classic. But he didn't "invent" the wave head as claimed by some media, but "discovered" it again. The hairstyle fashion of "Bobotou" has a history of one hundred years since the birth of 1909. The hairdresser was originally inspired by the image of Joan of Arc, who cut a girl's hair into a boy's ear-length short hair. As soon as this hairstyle came out, it was defined as "shocking the world". First of all, men and women are inseparable and belong to "indecent"; In addition, it is easy to be associated with temptation and crime: in some ancient customs, women will be shaved short after committing crimes as a shame. In the 1920s, it was not uncommon for women to be fired or even divorced by their husbands because they cut off the bobo head.

Despite the controversy, this hairstyle has captured many female followers with a strange power. /kloc-the "wave head" in the 1920s has become a symbol of the modern and gorgeous "Jazz Age". There is a short phrase that has become very popular: "Bob (cut your hair short)". This is why "Bobo Head" got its name. It is described that nearly 2,000 women line up in a barber shop in new york every day, hoping to get a haircut like this. 1929 When the Great Depression struck, the jazz era of crowing and dancing ended, and the "wave head" faded out of people's sight. In the following decades, this hairstyle has been in a dull loneliness. Until the 1960s, Sassoon, who had great attainments in short hair, made it fire again.

China actress Nancy Kwan became famous in Hollywood for her leading role in Susan Wong's World, and was known as "brigitte bardot of the East". 1963 One day, she walked into Sassoon's salon with long hair of 1.2m-this is undoubtedly a very challenging task. Sassoon cut off his long hair with one knife and designed a streamlined "wave head" that is extremely suitable for him. With the artist's intuition, Sassoon had a premonition that something unusual was going to happen. He called the photographer Terence Danlovan, took Nancy Kwan with a haircut and went directly to Danlovan's studio, took a group of photos and sent them to the British version of Fashion magazine. Vogue decided to adopt this set of photos. As soon as this "Bobo Head" was published, also known as "South Stone", it swept the world with incredible speed, and the name of Sassoon became a household name.

1964, Sassoon pioneered the five-point positioning cutting method, which created an epoch-making geometric cutting method and multi-level "wave head". Sassoon's fame also spread to the film circle. 1965, the film Crying in Cold Blood by the great director roman polanski was shot in the hair salon of Sassoon in London, with catherine deneuve as the protagonist. 1968, at the invitation of Polanski, Sassoon created another sensational event: another popular "Bobo Head" was designed for the actress mia farrow in The Fire Baby, and the fee was as high as 5,000 dollars! "This is Vidal Sassoon: Movie Hairstyle!" Farrow said to a character in this film, "It's very fashionable."

Even Elizabeth Taylor was moved. When transferring at the airport, he specially invited Sassoon, gave him a comb and said, "You know a lot about hair." You know, Taylor's consistent hairstyle runs counter to Sassoon's style. Even this trend has spread to men. The world-famous Beatles, five boys are singing rock with "Bobo Head" ... The rebellious inner spirit represented by "Bobo Head" coincides with the rhythm of the whole era. Today, all kinds of "bobheads" can be found in anna wintour, victoria beckham, Bessie, and even Michelle, the prototype of "Fashion Devil" (editor-in-chief of American Vogue).

Creating the wealth story of Sassoon brand

Sassoon, who lives in a star club, doesn't like hanging out in small circles. He is eager to spread his reputation to the world. In 1980s, he founded his own TV program Your New Day.

With decades of experience in hair treatment, Sassoon began to independently develop products. 1973 introduced two-in-one shampoo for the first time, and created a product line named after Sassoon, producing shampoo, conditioner and various hairdressing products. Sassoon began to travel around the world, spreading his thoughts and selling his hair products, with countless hairstyles. He is a pioneer in the commercialization of hairdressing. Today, the global hairdressing industry has reached 4 1 100 million dollars. Sassoon sold the product line to Richardson Vickers in 1983, when the annual sales exceeded 1 100 million dollars. 1985, vexcor was acquired by Procter & gamble. Someone commented on Sassoon: "This man has completely changed our industry."

Soon, Sassoon Hair Salon was also bought by his former colleagues, and Sassoon himself "cut back" and no longer directly participated in the operation. As a result, he sought some new career opportunities: as early as 1969, he opened his own hairdressing college in Britain, and Sassoon put more energy into the promotion of hairdressing colleges and built a global chain of hairdressing education institutions. Now most hair stylists can be regarded as half sassoon disciples. Sassoon still thinks highly of China. Sassoon Hairdressing College, which opened in Shanghai New World and Hong Fang successively, is the only two colleges in Asia. Up to now, Sassoon Hair Salon still releases the latest Sassoon fashion hairstyle in the second quarter of each year with the rhythm of high fashion conference. ...

Sassoon was married four times. In 2002, Katia, the daughter of his second wife, died of an overdose at the age of 33. Sassoon later admitted: "I forgot this in the usual way, that is, I buried myself in my work." On 20 10, Sassoon was diagnosed with blood cancer, but he and his fourth wife, Yuni, refused to tell the media. He took care of business while receiving treatment, and the workload was "enough to make a person half his age exhausted". He said to the doctor, "I can't die." My movie and book will be released soon. " 20 10 in may, the three-year biographical film "the wizard of sassoon" was released at the tribeca film festival in the United States, presenting the legendary life of a generation of hairdressers to the world.

When he was young, Sassoon also spent a lot of absurd time. In the "swinging sixties", some female customers made an appointment for the last time every day-they finished their hair and wanted to go home with Sassoon. Will he give in easily? "If I like her, I will." Sassoon has always loved beauty, and dressing up is a beautiful fashion. Someone wanted to make a biopic for him, and he said, "Let Jude Law play me-he is English and very fashionable." Sassoon is also a little-known yoga master. In an interview in 2006, he admitted that when he was 78 years old, a physical therapist helped him exercise the lines of his arms every day. What remains unchanged is that he has loved English Chelsea for 70 years.

From about 1975, Sassoon hasn't had a haircut for more than 30 years, but the limelight has not diminished at all. The simple hairstyle he created is a classic that is constantly reviving in the fashion circle. The aesthetic revolution of Hair led by Sassoon made people realize that the unchangeable stereotype can be broken, and the world explored after breaking through the convention is so fresh and open.