What are the design elements of establishing customer relationship in website construction?

It is not easy to build a high-quality website, but it is very important to build customer relationships through the website. With intimate logo and website design elements, let customers feel the feeling of our brand culture. And these can also be done through the color, font and layout of the website. When visitors see aesthetics, they will automatically draw an image reflecting the company in their minds. At least, this is the goal of good website construction and design.

Here are seven ways to achieve this goal through website design elements.

1- Re-strengthen the brand

The website is an opportunity for enterprises to show their entrepreneurial spirit. For example, the photographer's website is often full of blanks, and each photo is displayed as a work of art. This method tells the client that the photographer takes him and his works seriously and treats each shot as a potential gallery work. The company logo should be professionally designed and often appears on the website. The logo must include: unified pattern, consistent font, clean overall design, and can clearly remind customers what we do. Example: Growing Superman

2- Easy navigation

The navigation bar must contain common terms, and the submenu should be quickly moved to the landing page that visitors want to go to. However, if you want a vague label similar to "picture", visitors may interpret it as "our work picture" or something else, but it is just a product diagram, which will only aggravate the confusion of website visitors on the page label. Therefore, the navigation bar must include: clear navigation, easy-to-find menus, common navigation terms and clear labels.

3- contains a large number of contact points

Every website needs contact information such as email and phone number, as well as direct links to social media operated by the company. We must make it clear that we want to receive opinions from customers and people who have questions. The most common elements of contact information are phone number, physical address, business hours, e-mail address and contact person's e-mail address. Therefore, we must provide visitors with clear contact information, relevant media information and e-mail address.

4- Matching Mobile Devices

Professional web designers are needed to modify the website layout of mobile devices. So we need: a version suitable for mobile devices, with simplified navigation and appropriate text size.

5- Help tourists

From a large number of photo galleries to entertaining and informative videos, people who want to interact with brands can explore all the content provided on the website. Previous customer cases and recommendations not only provide reading content, but also are good sales tools.

6- Highlight powerful content

We need communication channels with attractive content to attract visitors to click. The content also needs to be updated regularly, which helps to keep visitors returning and improve the search engine optimization of the website. The best way to remind customers to visit our website again is to publish new information regularly and use social media platform to announce the arrival of new content, so we should update our blog or information content regularly and provide new resources.

7- Provide intuitive e-commerce

We need to further enhance the concept of e-commerce by providing useful tools (such as real-time chat). In this way, customers can ask questions in real time, and this kind of customer service can establish contact with consumers more directly, which is a key step in establishing relationships.