Do artists have to join a management company? What kind of existence is a brokerage company?

In this era, every artist’s fame is inseparable from the management company behind him. Artists do not necessarily need to sign with a management company, but I believe that only by having a management company can one become a real artist. For example, Xu Song, a singer familiar to many people born in the 1980s and 1990s, initially only released songs on the Internet and never signed a contract with a management company. It is conceivable that only through the Internet, he can only be known to others and can only be called an Internet singer. , without an album, no resources, and no concerts, he can only be a niche singer. I remember it was in 2013 that he signed a contract with a management company. From then on, he began to appear in front of everyone, including book signings, face-to-face meetings, and concerts. Maybe he was a singer before, but after signing with a management company, he can become an artist who can create value with his talent. Therefore, I think if artists want to develop well in this era, they must be inseparable from management companies. Brokerage companies are used to create, package and promote artists. A good brokerage company can successfully transform a star, such as Zhao Liying. Her acting skills have always been online. However, I don’t know if you have felt that she seemed like a star before. I have always only focused on good acting skills, endorsements, private servers, and styling. None of them are high-end. The endorsements are all very "down-to-earth" snacks, clothing, etc. Remember, the private servers photographed are also "down-to-earth" to the extreme. The clothes, not to mention the style, the makeup and hairstyle are full of a strong local flavor, such an artist. Even if you are good at acting, you will never be able to make it to the front row. Since Zhao Liying changed her agent last year, her hardware resources have increased steadily, from well-known professional stylists, hairstylists, photographers, to high-end dress jewelry, to the high-end "President Zhao" image. Then to the heroine role in the now popular "The Legend of Chu Qiao", coupled with her endorsement, she has become the chief recommendation of video websites and the vice president of technology companies, etc. The previous "down-to-earth" Zhao Liying is gone and replaced by the tall and dignified Mr. Zhao from buingbulibg! This kind of image, coupled with her always-on acting skills and serious and hard-working personality, makes her a true "perfect artist". From Xu Song and Zhao Liying, we can clearly see the importance of a management company to an artist. Without a management company, one cannot become a real artist, and without a good management company, one cannot become a first-class artist. It can be said that regardless of the artist's own ability, the packaging and creation of the agency is the decisive factor that determines an artist's life.