How to connect illustrations-how to interact with dynamic illustrations

the connection between illustration and graphic design

the connection between illustration and graphic design

nowadays, with the rapid development of social informatization, graphic design has become an element that can be seen everywhere in life, and more and more illustrations with visual impact are used in it. Below, I have searched and sorted out the connection between illustration and graphic design for you. Welcome to read it, and I hope it will help you! Want to know more information, please continue to pay attention to our fresh graduates training network!

Nowadays, graphic design has flooded every corner around us. It can be seen that colorful and impressive illustrations have become an important means to attract people's visual senses. Its unique universality and closeness to the people have attracted people's attention to a great extent and changed people's aesthetics. In the modern social environment, China has also made a new breakthrough in illustration art, and its specific drawing methods and language art have gradually become diversified. We should deeply discuss its specific artistic value, so as to create better and more perfect graphic design works.

first, the development status and concept of illustration

Literally, illustration refers to pictures interspersed in words. The position of the picture is also different, sometimes it appears in the text, and sometimes it will appear in an independent form. Illustration is generally a description and detailed explanation of the relevant content of the text, with the aim of making readers better understand its text content. With the vigorous development of society, the connotation and significance of illustration have also become rich. With the development of the times, photography, symbols, painting and so on are all called illustrations. Illustrations are also widely used in print and various media, such as advertisements and posters. At the same time, they also involve games, public welfare, film and television, commerce, printed matter and other fields. Nowadays, the market of illustration tends to be more specialized, and it has become rich and colorful in variety, such as sports illustration, children illustration and digital illustration in people's lives.

With the development of economy, the practicality of illustration has been widely concerned, and its design tends to be popular, so that different types of people can quickly understand and accept the information they express, be touched at a glance, and have a * * * sound with them. Modern illustration has broken through the single style in the past, combined with modern photography, digital, hand-painted and other techniques, bringing people a beautiful visual experience.

Second, the relationship between illustration and graphic design

(1) Illustration is a very important element for graphic design

The so-called graphic design actually refers to the design carried out by designers on related two-dimensional planes, and its related contents include synthesizing patterns and depicting images, such as the use of characters or fonts, the application of illustrations and related elements such as signs, in order to achieve the function of transmitting information. Therefore, illustration is the most important element in related graphic design. Graphic design and illustration play an information-oriented role, and are artistic and aesthetic. In addition, graphic design also includes many related elements such as color, font and typesetting, and illustration has the greatest advantage in this respect. It conveys information to people in the most intuitive and quickest way, attracting people's attention more effectively, and making people easily and happily receive the contents expressed by designers.

(II) Illustration has a strong independence

Compared with the elements related to graphic design such as color, font and logo, illustration has an irreplaceable position and advantages. With the increasing attention paid to illustration, flower arrangement has become a unique art form in people's lives. For example, the cartoons we are familiar with are actually another form of illustration in the development process. The development of Japanese cartoon industry is well known. Many comic works, such as Slam Dunk, have even had a great impact on Japan's social development. Nowadays, comics have become a very important cultural industry in Japan, especially the characters appearing in comics have already become the mainstream of many print media designs. In addition, the fields related to illustration tend to be more and more specialized, and with different professional designers, illustration has become more detailed.

(3) The two influence each other and complement each other

Although illustration is constantly showing and developing its independence, it cannot be refuted that it still belongs to an element of graphic design. The difference is that its role and status are gradually rising. The further development of illustration has promoted the development of graphic design and related industries, and the prosperity of graphic design can also effectively promote the development of illustration, and the two have a complementary benign influence.

third, the application of illustration in graphic design

(a) the application of illustration in posters

We all know the appeal of posters, which can make people really understand what posters want to express when reading newspapers. Massive accumulation of materials can create a successful poster design, and the designer's own in-depth research and creativity is the most important. Posters generally appear in the form of advertisements, which have the characteristics of strong farsightedness, wide content and large screen. These characteristics make the application of illustration in related fields increase constantly. In the market and field of graphic design, people are in urgent need of professional illustrators. The most fundamental reason is that it can attract people's attention and dig out many potential customers for the field of graphic design.

(II) Application of Illustration in Books

Books bear the wisdom and knowledge of human beings, and everyone's growth is inseparable from the company of books. With the development of science and technology, many things are digitized, and so are books, which appear in front of people in the form of e-books and develop rapidly. Paper books are strongly excluded, but e-books can't give people the kind of visual feeling that paper books bring. The design of books is very different from the general graphic design. It is based on the overall situation and uses the overall sensory stimulation to enable readers to produce * * * sounds. Some people say that books themselves are works of art, which shows that the design of books has lofty artistic value, and illustrations play an important role in books.

(3) Related applications in packaging design

Almost all goods are packaged, so a very important field for illustration application is packaging design. The purpose of designing commodity packaging is to arouse people's desire to consume. Although it has the function of protecting commodities from being damaged, the main reasons also include its aesthetics and practicality. Packaging design should not only reflect the high-end standard of products, but also convey the connotation of goods well. For example, the packaging design of draft beer, the design concept that the bottle body is a pearl on the sea, and the bottle body is designed as a pearl with texture, and special technology is added, which is very dazzling in the light and has simple lines, which makes people want to have a drink at first sight.

In short, illustration is an important means for graphic designers to convey their specific ideas, which can bring people comfortable and beautiful experiences and feelings. At present, illustration has penetrated into life, art and culture and other related fields. Illustration has gradually become an irreplaceable element in graphic design. People's demand for spiritual culture is increasing day by day, which gives illustrations a broader application space. The construction of professional illustrators and the improvement of authors' innovation are of great significance to the stimulation of social culture and the construction of a better society. If you become a freelance illustrator, how do you take orders?

first of all, we need to keep an eye on the dynamics of this industry and pay attention to some platforms for outsourcing and project acceptance, so that we can know what projects are suitable for us, send our works and resumes to Party A's company and wait for the company's reply.

Secondly, through the introduction of friends or companies that have cooperated, if there are projects that suit them, they will also introduce them to themselves. Here, we should remind freelance illustrators that one problem is our connections. When it comes to freelance illustrators, many people think that they don't need to socialize. Actually, they don't. Freelance illustrators also need to maintain their interpersonal relationships. Many projects may be introduced by friends. On how to maintain interpersonal relationships, it requires illustrators to communicate with other illustrators on social platforms, such as actively hooking up with other illustrators on Weibo and forwarding them to Weibo, which will gradually expand their circle of friends.

Finally, Party A's company actively contacted the freelance illustrator to invite manuscripts. Generally, Party A is very convinced of the illustrator's ability and style, and the success rate of cooperation is very high. Therefore, there are still many ways for freelance illustrators to receive manuscripts, as long as their ability is excellent.

Mr. Leng Chan, the original painter, is also a freelance illustrator. He has his own unique style. Participated in the projects of companies such as Xinhuahua, tencent games, Applied Bao, bilibili and Chusonic. So, as long as the ability is excellent, Party A's company will take the initiative to contact freelance illustrators to invite manuscripts.

Teacher Leng Chan's works by the original painter

How to interact with the dynamic illustrations of Teacher Leng Chan's works by the original painter

Illustrations (paintings) are images expressed by patterns. Based on the principle of the unity of aesthetics and practicality, they try their best to make lines and shapes clear and lively, which is convenient to make. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications.

product image

product image is the expansion of animal personification in the field of goods, and the personified goods give people a sense of intimacy. Personalized modeling has a refreshing feeling, thus deepening people's direct impression of goods.

Classification

As far as the concept of personification of commodities is concerned, it can be roughly divided into two categories:

The first category is complete personification, that is, exaggerating commodities, using the characteristics and modeling structure of commodities to make personification.

the second category is semi-personification, that is, adding hands, feet and heads unrelated to commodities as personification characteristic elements.

the above two anthropomorphic molding techniques make the goods human and personalized. Through the form of animation, emphasizing the characteristics of goods, its actions and words are directly related to goods, and the publicity effect is more obvious.

Illustrators often draw illustrations for graphic designers or directly provide pictures for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools make many of them start to use cg animation design tools to create illustrations. Cg animation's software function makes their creative talents play a greater role. No matter whether it is concise or complicated, no matter the traditional media effects, such as oil painting, watercolor, printmaking style or endless new changes and new interests of digital graphics, they can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology completely changes the creative concept of optical imaging of photography, and takes digital graphics processing as the core, which is also called "photography without darkroom". It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer.