Illustration of Squirrel-Who can provide me with a PSD file of Photoshop mouse drawing naughty squirrels skiing in the snow? Thank you!

Appreciate the picture book Little Hedgehog Dressed from three aspects: language, cognition and inspiration. Recently, I read an interesting cognitive picture book-Little Hedgehog Dressed (suitable for 0-4 years old). The more I read, the more I like it.

In fact, I didn't think too much when I first saw the title. I just think the hedgehog in the cover is surrounded by branches and leaves and flowers, and it looks particularly cute.

The children liked the story so much that they read it to them several times. In the process of parent-child reading, I gradually realized the beauty of this picture book.

I will share the book "Little Hedgehog Dressed" with you from three aspects: language, cognition and inspiration.

First, repetition+language enrichment: conform to children's language learning rules and expand children's vocabulary.

The author of this book is Ge Bing, a famous children's literature writer and the father of "Blue Mouse with Big Face". Teacher Ge Bing knows well the laws of children's language learning, so on the one hand, the plot and language of this story are very simple and repetitive; On the other hand, the vocabulary of this story is very rich.

"The Little Hedgehog Dressed" mainly tells that the little hedgehog has no clothes to wear, and his friends come to help him, but the clothes he brought were punctured by the hedgehog's thorns as soon as he put them on his upper body.

"The little mouse found a flowered skirt." "Oh, my clothes are torn!" "whoops"

"The chicken found a small sweater." "Oh, my clothes are torn!" "whoops"

"GuGuGong Palace"

We can see that the words "found", "piece", "alas" and "clothes are torn" are all repeated.

In children's language learning, repetition is very necessary. The catchy language, repeated constantly, is not only easy to arouse children's interest, but also helps children to master the language subconsciously.

How can a good-looking picture book language only be repeated?

After the clothes were punctured, the friends continued to help the hedgehog find a way.

"The little squirrel brought a basket of green leaves."

"Little Rabbit pushes a basket of pink flowers."

"Little fat pig is carrying a basket of red strawberries."

"Fox brought a basket of purple grapes."

Four little friends, four movements: one pull, one push, one back, one hug.

When parents and children read together, they can ask their children to do these actions separately and really understand the meaning of these verbs.

Second, a variety of enlightenment cognition: let children know more about the world

As mentioned at the beginning of the article, this is an interesting cognitive picture book. In this 20-page book, there are multiple cognitive functions and it is worth exploring.

The first is animal cognition.

Zhang Ruihua, the illustrator of this book, is an English Chinese. She graduated from the Fine Arts Department of Nanjing Normal University and now lives in Britain. In recent years, she has been actively creating Chinese and English children's books and paintings.

Open the book, the first page of the text is six small animals around the crying hedgehog. The illustrator showed the characteristics of these small animals very clearly: a gray mouse, a hedgehog covered with thorns, a yellow chicken and a squirrel with a big tail.

If you look at each picture carefully, you will find that there are not only these small animals, but also more "supporting roles" in this story: ladybugs, ants, birds, bees and butterflies.

Secondly, clothing cognition.

Still on these pages, we can see that each small animal is wearing different clothes.

The fox is wearing a shirt, vest and bow tie; Rabbits wear lace clothes; The little mouse is wearing a flower coat and a short skirt; The chicken is wearing a sweater; The squirrel is wearing a dress.

The third is plant cognition.

Ordinary clothes can't be worn by hedgehogs because they are punctured. Finally, what kind of clothes does the hedgehog wear?

A magical dress made of leaves, flowers, strawberries and grapes.

The fourth is color cognition.

What color are the leaves pulled by the little squirrel? What color is the pink flower pushed by the rabbit? What color is the strawberry brought back by the pig?

When reading stories to children, we can guide children to identify colors by asking such questions.

The fifth is emotional cognition.

At first, everyone was wearing beautiful clothes, but the little hedgehog was naked. He was sad and had tears in his eyes.

Later, the clothes found by two friends were punctured by his thorns, and the hedgehog was even sadder, drooping his eyes and crying silently.

When everyone said, "Don't cry hedgehog, let's find a way together", he was so sad that he burst into tears.

Finally, when the little hedgehog put on the beautiful "mosaic fruit" clothes, he finally smiled happily.

Third, some inspirations: make joint efforts to let children learn to solve problems creatively.

It is more appropriate to describe the story "Little Hedgehog wears clothes" with the phrase "Little story contains great truth".

Little hedgehog has a problem dressing, so his friend Qi Xin tries to help him. Such a plot will make children feel the warmth of friendship and learn to help others.

What is touching is that after the initial help failed, my friends did not lose heart and continued to think of other ways. This will inspire children how to deal with setbacks. Give up in despair, or continue to work hard in another way? I think children will have their own answers.

When I read it to children for the first time, I was curious about what these little animals could think of. I believe that children are equally curious and will inspire them to think about how to solve problems.

A good book is a treasure, which is worth reading and rereading by our children. Every time you read it, you will find something new.

Ge Bing and Zhang Ruihua jointly created this picture book "Little Hedgehog Dressed", which is such a good book. I wonder if there are any friends who have seen it. If so, you are very welcome to share your reading experience with me.

Kneel and beg which master can provide me with PSD format file of Photoshop mouse drawing naughty squirrel skiing in the snow. Thank you! Photoshop mouse painting snow naughty squirrel skiing -Photoshop tutorial

Photoshop mouse painting naughty squirrels skiing in the snow Source: Illustrator Author: Jianghu 2007165438+1October 27th 15:27 User comments: 0 Click: The final effect is as follows: The specific steps are as follows: Jianghu is used to painting with a separate layer. ...

20 13- 1-5

-Baidu Snapshot -97% praise

Dry goods | How do three squirrels build this super IP Author: Zhao Source: Sales and Market 2017-03-1720: 30:16

With the maturity of all kinds of snacks, the sum of the search indexes of "Three Squirrels Flagship Store" and "Three Squirrels" has exceeded twice the search index of "Snacks", which means that the three squirrels not only represent snacks, but also are an influential ip.

Behind the explosive growth of the three squirrels is the fission of word of mouth-building word of mouth among customers through extreme experience and online word of mouth through social media. Its core is to put yourself in the shoes-think about the demand from the perspective of consumers; Using the culture of the host country to transform the weak relationship into the strong one.

Establish the final word of mouth

How did the three squirrels achieve the ultimate reputation?

1. Brand personalization: zero distance for consumers

When a customer comes into contact with three squirrels for the first time, it will leave an indelible impression on the customer at the first time, compared with those three lovely squirrels-rat base, rat cool and rat Xiaomei.

The "cute" marketing of three cute squirrels is only a superficial reason. The brand is directly personalized, and the traditional relationship between merchants and consumers is replaced by the relationship between owners and pets. This is the essential meaning of three pine trees.

Customer service communicates with customers in the tone of squirrel pets, and customers become masters and pets. In this way, customer service can form a more vivid image in customers' minds through a unique language system.

This way of chatting transforms the whole transaction process into an interactive and dramatic communication process. The three squirrels have actually achieved brand personalization. With the help of master culture and three lovely squirrels, the brand is no longer lofty, but kind, true and highly experienced.

Subsequently, Zhang Liaoyuan simply wrote the brand personalization into the strategic planning of the enterprise.

2. Go deep into human nature: selling popular culture and humanistic care.

However, pop culture is fleeting. Zhang Liaoyuan clearly realized that the three squirrels must have an enduring position and adjust their connotation with the trend of the times.

How to locate? Culture has the most lasting vitality, so what kind of culture do the three squirrels represent?

Why do people like snacks? Its essence is not to meet physiological needs, but some emotional needs. Zhang Liaoyuan found that many sharing owners would mention "I quarreled with my boyfriend", "I saw a squirrel" and "I went out for a trip".

The "master" often thinks of three squirrels in these scenes. Zhang Liaoyuan believes that three squirrels are popular because they can bring happiness and should be embedded in consumers' lives at any time.

Under this concept, three squirrels set up Squirrel Meng Workshop Animation Culture Company, hoping to create Internet comics, animation works and children's books to bring happiness to their owners.

3. Exceed customers' expectations in all details.

After shopping, consumers often share their shopping experiences through social media, such as WeChat circle of friends, which we call "sunbathing".

Consumers often bask in cool products, or share joy and vent their complaints. The sharing and spreading of this kind of emotion will affect the buying behavior of friends. This is a great change, and it is also a change in the right to speak in the commercial field. This will be a consumer-led era.

In such an era when consumers are king, online word-of-mouth will play an important role in brand building.

Zhang Liaoyuan used reverse thinking to think about some details other than products, and also checked some negative comments and negative Weibo of other brands, all of which originated from the product quality itself. In the end, he came up with the squirrel user experience strategy: "It is the core competitiveness to exceed users' expectations in every detail and create services that make users scream. "

The premise of making customers scream is to find every itch and pain point.

For example, Zhang Liaoyuan found that consumers definitely need a garbage bag to buy nuts, so three squirrels put a bag of 0. 18 yuan in the package, which increased the extra cost, but consumers would be deeply moved by the care and consideration of the three squirrels. This is the ultimate experience.

Constantly creating "surprises" touched consumers, and three squirrels connected every demand point or screaming point of consumers in series to form a line, which finally surprised consumers.

Extreme Experience The Secret Behind

1. Role-playing: truly integrating into the service situation.

Three squirrels turn customers into "squirrels" and customers into masters, thus achieving a strong sense of presence and participation. In order to make this service more natural, customer service should be deeply integrated into the role of squirrel. Finally, let the customer service accept, get used to and like this role.

Zhang Liaoyuan believes that in order to make customers more natural and true in the service process, "prescribed actions" such as speaking skills should be turned into "conditioned reflex".

How to make customer service deeply integrated into such a role? Zhang Liaoyuan thought of many ways: the employees of the three squirrels were all named after mice, such as three treasures of mice, little crazy mice and white mice. Zhang Liaoyuan named himself "Squirrel Dad" and managed hundreds of younger brothers with culture of the rat.

Like other companies with e-commerce pedigree, the average age of the three squirrel employees is very small, even at the beginning of its establishment, the average age is only 23 years old. These "post-80s" and "post-90s" are innovative and entertaining.

As a result, in Zhangliaoyuan, even in the company, employees can take the slide from the second floor to the first floor, completely creating a "squirrel" world.

2. Customer service culture: always close to consumers.

Since its establishment, the three squirrels have formed a customer service culture.

Zhang Liaoyuan himself is the company's first customer service. Later, he summed up his accumulated experience into a book of tens of thousands of words called "Squirrel Service Cheats". The purpose of launching twelve tricks of customer service is to teach "to be a lovely squirrel". When the relationship between consumers and customer service evolves into close interaction between owners and pets, natural coquetry can promote transactions and greatly improve customer satisfaction.

3. Pay attention to repeat customers and convert customers through word of mouth.

Three squirrels focus on providing different experiences for repeat customers and word-of-mouth customers. A customer bought three products in three squirrels, and the packaging looked different. The customer was greatly impressed: "Three squirrels are simply too cruel!" Since then, he has become a die-hard fan of the three squirrels.

4. Insight psychology: What customers want is the feeling of taking advantage.

Zhang Liaoyuan, three squirrels, obviously has a deep insight into the psychology of customers. The third part of 12 little squirrel customers tells the little squirrel that when the owner looks for cheap goods, the goods themselves are not the most pleasing to the owner, but the feeling of taking advantage is the most pleasing to the owner. Therefore, when recommending a product, you must tell the customer with all the reasons. At this moment, it is worthwhile for you to buy this product.

When communicating with customers, customer service seldom emphasizes the concept of discount or absolute price, but more emphasizes the concept of brand, quality and relative price. This is to make customers feel cheap and induce shopkeepers to buy impulsively.

Copying word of mouth: extending the consumption scene in all directions

1. Copy word of mouth by creating super IP.

In the Internet age, the value of super IP has been paid unprecedented attention. The three squirrels not only buy products, but also make content, which is another form of the three squirrels' products.

The biggest advantage of "Three Squirrels" IP is diversity. It is both an agricultural product enterprise and an Internet enterprise. It may be a cultural industry or an animation enterprise. So the three squirrels are essentially managing content and public opinion.

Zhang Liaoyuan insisted on turning three squirrels into a vital and representative star.

Around this super IP, three squirrels keep making content and developing the surrounding area. For example, the three squirrels are making some animations and animation dramas, which have achieved cross-border integration with the animation industry such as Orpheus Animation, and promoted the continuous upgrading of the "Three Squirrels" IP.

It is worth mentioning that in 20 15 "Double 1 1", three squirrels put in advertisements to look for animations and 3D models made by Hollywood's later teams. This image itself has a story to tell.

Three squirrels are also invading the upstream of the animation industry chain to prepare some animation movies, and later they will participate in pushing some animation books, illustrations and picture books that children like.

Some people may ask, isn't animation just to please children? Are the target consumers of the three squirrels children? Does this violate the positioning of the original white-collar female consumer groups of the three squirrels?

In fact, children can influence parents' decisions. In Zhang Liaoyuan's view, children are three squirrels in the blue ocean and can be used to expand some consumer groups.

Zhang Liaoyuan found that there are often many children in the WeChat backstage of the three squirrels. Maybe they will use their parents' mobile phones to call "Hello Squirrel Squirrel", which is particularly cute, so I think it is particularly fun.

In this way, the mainstream consumer groups of our three squirrels are not limited to young female white-collar workers.

Because IP like Three Squirrels has special natural content attributes, we still want to make these things truly entertaining, so that it can really affect this generation, not just selling nuts.

In a sense, selling nuts may be a sideline of three squirrels.

If there are excellent brands in the future, they must be brands with stories.

2. Constantly expand consumption scenarios and extend word of mouth.

In order to find the consumption scene of three squirrels, the team of three squirrels is thinking about common sense, whether it is possible to launch a snack package for the second group, remember to eat snacks when watching animation, and think of three squirrels; For example, when traveling, you should think of three squirrels and take them with you, otherwise what should you do if you are hungry on the road?

Through the excavation and setting of consumption scenes, the three squirrels are also expanding their consumption groups.

Why can't you learn?

After the three squirrels became famous, their ultimate experience became the object of learning and copying by many enterprises. However, the vast majority of enterprises have only learned the skin. Why?

1. Three squirrels also follow the law of ten thousand hours.

Zhang Liaoyuan once worked in an Anhui hickory enterprise called Zhan's for 10 years, and the sales of this enterprise in 20 10 years was about 200 million yuan, so he knew what products had good origin and sufficient weight, and he added his own quality inspection link between the purchase and storage of nuts.

In other words, Zhang Liaoyuan had been immersed in the nut industry for 10 years before he founded three squirrels. Before establishing three squirrels, Zhang Liaoyuan had been in the front line of marketing for many years, starting from the bottom of marketing, always communicating with consumers at all levels of society and having a deeper understanding of human nature. He is always the first to move goods, deliver goods, run to the market, and the last to leave. He is willing to be a stupid fool.

After several years of training and precipitation, he was promoted to deputy general manager of marketing at the age of 29.

In other words, after 10000 hours of experience, Zhang Liaoyuan is already very familiar with the nut industry.

2. There is no word of mouth inside and no brand outside.

In the era of social media, many companies are thinking about how to establish external word of mouth. The author believes that we should first turn internal employees into brand fans, because this is an era of "no word of mouth inside, no brand outside". The so-called internal fan fission is to make the word-of-mouth of your three squirrels split, not from consumers, but from the inside. "No fans inside, no brand outside" means to let employees become fans of your company first and become the founders of your enterprise.

Only by establishing internal word of mouth can we provide good service. Service quality comes from consumers' perception and is intangible, but for enterprises, to improve service quality, it is necessary to turn this intangible into tangible. Traditional enterprise customer service is standardized, unable to be personalized and unable to communicate directly with enterprises. At present, there is no uniform service standard. No matter how good the service skill is, it is difficult to compare with the word "heart". When squirrels pay attention, customers will definitely feel it. This kind of experience is the most sincere and can touch the hearts of customers.

If we say service skills, it is only a technical level. All master-centered consciousness is the most sincere and can move customers' hearts.

Behind the unique customer experience of the three squirrels is actually the corporate culture that all three squirrels agree with.

The source of internal word of mouth-the corporate culture of three squirrels, just like cabrera &; Bonach said: "The corporate culture begins with the value orientation of its founders and is also adjusted by social economy, organizational environment and system. Organizational culture is maintained and spread through stories, rituals, material symbols and languages unique to the organization. "

3. The cultural system of three squirrels

What is the culture of three squirrels?

The essence of the Internet is that consumers are king and have zero distance with consumers. In fact, among the three squirrels, all employees call consumers the main people, and in their eyes, they are a squirrel serving the main people.

Among the three squirrels, the idea of owner first is the consensus and organizational principle of enterprises. In the corporate culture of the three squirrels, there is a saying called "Don't make the owner unhappy", just like the highest constitution of an enterprise.

In the culture of three squirrels, there is a kind of customer service culture, or set meal culture. Its essence is to be close to consumers forever and keep the consciousness of serving consumers.

In the process of development and growth, an enterprise will always experience many events. These historical events are usually handed down as corporate myths and heroic legends. These stories deeply imply the core values of the organization and convey the influence of the personal ideas of the founders and successors of the organization on the whole organization.

The corporate culture of the three squirrels began with an unprecedented crisis about life and death. Due to the lack of judgment on demand, the three squirrels used up all available people and still failed to deliver the goods in time. Many owners were moved by the sincerity of the three squirrels. At that time, many angry customers became die-hard fans of the three squirrels.

Three squirrels lingered on the edge of life and death for many days and miraculously came back to life. By establishing internal fans and external fans, the three squirrels achieved word-of-mouth fission and explosive growth.