202 1 Mid-Autumn Beauty Photography

On August 25th, Meitu Company (HK:0 1357, hereinafter referred to as "Meitu"), a company listed on the Hong Kong Stock Exchange, released its 202 1 interim performance report. According to the financial report, the total revenue of Meitu 202/KLOC-0 in the first half of the year was 806 million yuan, a year-on-year increase of 44.6%.

In the first half of 200212002, Meitu's adjusted net profit attributable to owners of the parent company was 33.4 million yuan, up 33.8% year-on-year, and it has achieved the third consecutive semi-annual profit after adjustment. During the reporting period, Meitu's gross profit reached 533 million yuan, a year-on-year increase of 49.8%.

In the first half of 2002/KLOC-0, Meitu's Internet value-added service revenue was 35.34 million yuan, a year-on-year increase of 65.6%; Other business income was 65.438+0.67 billion yuan, a year-on-year increase of 25.2%. In other businesses, the revenue of IMS (Daren Content Marketing Solution) was 65.438+0.46 billion yuan, a year-on-year increase of 49.5%.

Wu said that the formula function of Meitu Xiu Xiu has increased the intelligent recommendation service. For example, when users need to repair street view pictures, the system will automatically recommend "recipes" suitable for street shooting. In the future, we will try to commercialize formula functions, such as payment formula and IP formula.

According to reports, Meitu further deepened the "strategy of becoming beautiful" in 202 1. In order to realize the vision of "integrating the ecological chain of beauty change and helping users to become beautiful in all directions", Meitu has actively laid out the layout in the field of "beauty change" on the basis of steady operation, helping the beauty industry to become intelligent and digital in all directions.

Taking Meitu skin care as an example, with the support of unique AI technology, Meitu's series of products can accurately identify individual skin types, accurately recommend skin care programs, and help customers ultimately improve sales conversion rate. The data shows that the flagship panoramic skin detector developed by Meitu Yifu has been launched in more than 240 cities around the world.

In terms of SaaS services in the United States, Meitu's investment in Midea currently provides enterprise resource planning (ERP) SaaS services to more than 65,438+00,000 cosmetics stores covering more than 250 cities in China. Midea's ERP SaaS service platform can promote the upstream and downstream cooperation in the beauty industry more efficiently.

At present, Midea has begun to reach cooperation with some well-known domestic cosmetics brands, and will also promote cooperation with cutting-edge national brands and international brands.