What are the transparent packaging methods in packaging design?

There are many packaging methods for commodity packaging. This paper mainly discusses the transparent packaging method. The transparent packaging method uses transparent packaging materials or a combination of transparent materials and opaque packaging materials to package goods. On the one hand, it can directly show the goods to consumers, on the other hand, it can show confidence in the goods, and consumers are not afraid to see the true face of the goods.

Product packaging can serve it in some auxiliary ways, which can set off the main body and render the atmosphere, thus icing on the cake. However, it should be remembered that the image of the subject, as an auxiliary foil, cannot usurp the role of the master in handling.

There are generally two auxiliary methods: sticking film. Setting off can make the theme more fully expressed. As a foil, the image can be concrete or abstract. For example, the packaging of complete sets of toys, using color photography and background graphics, strongly contrast the goods (toys), just like a group of cute and funny animals, playing and singing happily in the flowers and plants of the forest, and the noisy atmosphere in the background makes people feel the kindness and touch of animal toys.

Another example is the packaging of broadband stereo headphones. As a foil, the image is an abstract plane composition pattern. Because "three-dimensional" can't be directly expressed visually, the meaning of "three-dimensional" is expressed through the geometric three-dimensional impression caused by the abstract plane composition pattern, and the corrugated concentric circles are added, thus completely embodying the artistic conception of "three-dimensional", explaining the function of goods, setting off the main body and beautifying the decorative picture.

Another auxiliary way is: comparison. This is a transformation form of foil, which can be called contrast, that is, the way of foil from the opposite side (such as big and small, thick and thin, dense and sparse, thick and light, curved and straight, high and low, long and short, soft and hard, dry and wet, flat and scattered, slippery and rough, color contrast, etc.). ) make the subject get more intense performance in contrast. The contrast part can be concrete or abstract. For example, on the packaging of Mei Lu series cosmetics, a group of light gray thin straight lines set off the two handwritten characters of the brand name "Mei Lu" from the opposite side, which is more appealing to calligraphy art.

Transparent packaging method in packaging design can directly reflect the appearance of goods, so that customers can directly and personally feel the sincerity of commodity manufacturers. In the process of product packaging, designers can use some auxiliary ways to serve them, such as setting off and comparing. Reasonable use of these two ways can better show the exquisiteness and uniqueness of commodities.