Modern Sky was pointed out that the apology text contained vulgar elements, implying that netizens could not stand it

Recently, the apology for the article about Modern Sky has aroused the attention of many netizens. Modern Sky is the organizer of Hangzhou Strawberry Music Festival. When I promoted the Strawberry Music Festival in the past, I was criticized by netizens for inappropriate promotional words. On the 23rd, Modern Sky apologized for this incident.

Modern Sky wrote on social media: "I'm sorry for taking inappropriate photos last night. This is the wrong creative guide. Our jokes can lead to misunderstandings. We will proceed with caution in the future.". The "inappropriate images" included in the apology were promotions for the Strawberry Music Festival posted by Modern Sky in the past. Their previous plan was: "Let everyone in the village have a second child. This is the responsibility of Strawberry."

For people with pop music, the name "Strawberry Music Festival" should not be familiar to them. . This event is a music festival brand produced by the domestic music company Modern Sky in 2009. The music festival invites folk singers, pop singers and other musicians that young people like, and it can also be regarded as a festival for young people. The annual Strawberry Music Festival has begun again. It is natural for organizers to promote their events on Weibo.

But their copywriting seems vulgar. Many netizens said "two children in the village", which is full of implications. Netizens were filled with outrage. I only like pop music when I go to festivals. Modern Sky later apologized, saying it was "wrong creative direction".

However, from Durex to Heytea to Modern Sky, why are such vulgar copywriting so prevalent? What's the motivation behind this? Or what kind of cognitive error is it? How did the organizer publish such ambiguous copy? Many netizens feel conflicted while criticizing these vulgar copywriting. This kind of copywriting can easily attract a lot of people’s attention. From a publicity perspective, the results were indeed publicity-worthy.

But at the same time, this exaggerated and stigmatizing propaganda casts a shadow on the target and causes harm to the target. I think netizens should use this reckless approach with caution when promoting their products. Unless their products are really good, they will basically end in disgrace.