How to analyze posters? What are the three elements of a poster?

What are the main features of poster design? Poster is a kind of visual media that uses many visual elements such as graphics, characters and colors as the means of expression, and quickly and intuitively conveys various information such as policy, business and culture. It is an "instant" advertisement and street art, mainly used in outdoor public places. This nature determines that posters must have large-size pictures, and attract people's attention with easy-to-understand graphics and words, vivid visual images and eye-catching copywriting, so as to achieve the purpose of conveying information and let viewers understand their intentions quickly and accurately. In addition to the large screen and strong visual impact, modern posters must keep up with the development of the times, conform to the aesthetic psychology of modern people, be close to modern life, and have unique creativity and high artistry. A good poster work must clearly express the theme and ideological connotation of the poster, that is, the ideas conveyed must be concentrated, concise and clear, giving people a clear and accurate concept. Cut into the theme from a novel and unique perspective, fully develop imaginative thinking, and explore new ideas from a macro perspective, a social value perspective and a personal concept perspective. In fact, the poster with deep thinking power comes from the designer's careful understanding of ordinary life, the thinking of creative ideas, values, aesthetics and philosophy brought by life, and triggers emotions with the viewer. They used different expressions to reveal the profound philosophy contained in the posters, thus giving people more enlightenment. Large posters with pictures are not designed to be held in your hand, but posted in places and environments that can attract people's attention outdoors, which will be affected by the surrounding environment and various factors. Strong farsightedness In order to impress people who come and go in a hurry, poster design should fully embody the principles of positioning and individuality in addition to a large area. Prominent titles, concise graphics, contrasting colors, or large areas of blank space attract the attention of the audience and can become the visual focus in far away places. Posters can be said to have the typical characteristics of advertisements. As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography, realistic painting or comics with specific artistic expression, leaving consumers with real and touching pictures and humorous feelings. Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially cultural and artistic posters, according to the theme of the advertisement, can exert imagination and artistic means. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language. What are the three elements of a poster? Posters are composed of words, pictures and colors.

1. Text is an important visual element to convey information in poster works, which enables the audience to quickly grasp the theme. In addition, characters have creative expression function and decorative function in poster design.

Therefore, in addition to editing and typesetting, font design is also needed, that is, artistic processing such as changing and reorganizing the shape of words according to certain aesthetic forms. Only in this way can we attract people's attention and make them unforgettable.

2. Intuitive picture elements are indispensable and irreplaceable in poster design. Compared with words, a picture contains a huge amount of information. For designers, it is necessary to include all kinds of information in one drawing or a group of drawings; Observers need to find all kinds of information from a picture or a group of pictures.

3. In poster design, besides the picture elements, color is one of the most important design elements that endow the works with visual appeal. When people first see a poster, they first pay attention to its color matching, and then other design elements and details. In addition, color also has an important influence on the theme, concept and other essential things of the work.

Key points of poster design

1, the theme is clear. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the characteristics of the theme. This paper analyzes its main characteristics from the perspective of design theme. Only by grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection, processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.

What is the appreciation and analysis of excellent poster works? Appreciation of excellent poster works is as follows:

1. Comic-style restaurant opening poster, in the form of comic style+palace grid, not only has attractive food pictures, but also the corresponding opening activities information content.

2. In the second half of July, the summer mobile phone poster of green plants at the beginning of the month is about to pass in June, and we will also usher in a brand-new second half. This excellent poster design works, with fresh green leaves as the background, plus "Hello in the second half of the year, may the world be beautiful because of you".

3. Mobile phone poster of youth illustration in campus classroom in graduation season. Graduation season is coming. Are you ready? This excellent poster design adopts hand-drawn illustration style, plus tables and chairs, books and basketball court elements outside the window.

4. The 20 th exhibition of "Death" at Shaping University in Nagoya has a prominent theme and is easy to catch people's attention. The word pawn exhibition is a grid form similar to a tablecloth, which has a sense of design and beautiful color matching. The word "pawn" is rose with blue (classic red with blue); The word "Zhan" is green, blue, dark blue and purple (with gradient color).

A lot of white space is reserved, and the upper part and the lower part of the picture form a sharp contrast. This can make readers focus on the text and make the information easier to read.