Ten major actions to boost consumption and prosper the market in Ruian City, Wenzhou in 2023 (consumption coupons + free scenic spots)

The New Year is approaching, and the flavor of the New Year is getting stronger. Ruian City seized the opportunity of the festival and carried out ten major actions to "promote consumption and prosper the market" to further tap consumption potential, stimulate consumption enthusiasm, promote steady consumption growth, and strive to achieve a good start in the first quarter.

Overall Goals

Aiming at consumption, foreign trade, industry, tourism, culture and sports, housing, finance, employment and other fields, carry out ten major actions to "promote consumption and prosper the market" to boost the growth of millions of people. Enterprises expanded the market, grabbed orders, and competed for the economy, ensuring that the city's total retail sales of consumer goods exceeded 16 billion yuan in the first quarter, a year-on-year increase of 8%; the total import and export of goods trade exceeded 12 billion yuan, a year-on-year increase of 4%; the sales output value of industrial enterprises above designated size exceeded 30 billion yuan, a year-on-year increase of 9%; the total number of new loans issued is more than 10 billion yuan; the new commercial housing sales area is more than 60,000 square meters.

Main tasks

Carry out 100-store promotions to boost the market, 100 companies go overseas to grab orders, 100 brands promote marketing, millions of tourists visit Ruian, 100 B&Bs celebrate the New Year, and 100 events The ten major actions include cultural and sports activities to welcome the New Year, 100-day discounts to promote stable housing, tens of billions of finance to support Swiss companies, 100 recruitment events to promote employment, and 100 chambers of commerce to assist consumption. The details are as follows:

1. 100-store promotions to boost the market

Carry out the "Enjoy Warm Life" Spring Festival consumer voucher issuance activity, and coordinate the issuance of 13 million yuan of consumer vouchers in the first quarter. Carry out "Welcoming the New Year" themed promotional activities, and guide complexes, supermarkets and supermarkets to carry out promotional activities such as discounts, draws, and free gifts. Carry out a series of "Cloud Shopping" activities and hold activities such as "Online New Year Shopping Festival" and "New Year High Shopping Live Broadcast Festival". Carry out the recruitment and cultivation of "famous products and famous store names", promote well-known brands to hold more than 3 first shows, attract 3 well-known brands to open their first stores in Switzerland; organize time-honored enterprises to participate in the Wenzhou Time-honored Brand Carnival. Carry out the action of "returning commercial enterprises to the upper limit", continue to do a good job in "attracting investment through business", and guide the Ruian Bulk Commodity Trading Market to recruit 5 more companies.

2. Hundreds of companies go overseas to grab orders

Promote foreign trade companies to participate in exhibitions, organize companies to participate in key exhibitions such as the Milan Optical Fair in Italy in the first quarter; further improve the "Ruian Digital Foreign Trade Service Platform", In the first quarter, more than 60 new companies settled. Promote outbound business cooperation, carry out cross-border mergers and acquisitions, and invest in setting up factories. Promote the facilitation of various entry-exit measures and establish a green channel for the processing of business entry-exit documents for corporate personnel.

3. Marketing promotion actions for hundreds of brands

Encourage exhibition promotions and hold more than one order fair in the first quarter focusing on specialty industries such as shoes, clothing, bags, and glasses. Launch a new round of "going out and bringing in" industry docking activities, and organize more than 2 activities in the first quarter for auto parts and other industries to carry out whole-to-zero docking, production and marketing docking, and supply chain cooperation. Support industrial enterprises to strengthen online cooperation with well-known e-commerce platforms, hold online live broadcast activities such as online New Year’s festivals and Lantern Festival folk promotions, and finally build an online sales platform for industrial products.

IV. Action for Millions of Tourists to Visit Ruian

Launched seven major policy gift packages, issued 3 million yuan in cultural tourism consumption coupons, and opened the city’s state-owned scenic spots to all citizens free of charge during the Spring Festival holiday. Free and open to all medical staff. At the same time, the first quarter of the city's state-owned scenic spots with tolls will be free of charge, and non-state-owned scenic spots will be opened to citizens at a discount.

5. Hundreds of B&Bs to celebrate the Chinese New Year

Promote the recovery of the rural B&B industry, publish and promote information about hundreds of B&Bs to celebrate the New Year; organize B&Bs to carry out no less than 100 promotions Activities to benefit the people; guide B&Bs to carry out New Year folk activities with traditional Chinese characteristics such as pounding rice cakes, sending Spring Festival couplets, guessing lantern riddles, and setting off fireworks.

6. Hundreds of cultural and sports activities to welcome the New Year

Relying on various public cultural service facilities at all levels, exhibitions, cultural popularization and reading activities will be organized. 1 million yuan of movie coupons will be distributed to cinemas across the city. Group sports activities such as fitness hiking conferences, urban orienteering fun competitions, and Lantern Festival fitness dance performances were held, and 1 million yuan in sports consumption coupons were issued.

Seventh, 100-day discount campaign to promote housing security

Carry out a real estate promotion campaign lasting about 3 months to benefit the people. Approximately 10 million yuan in house purchase consumption coupons will be issued to house buyers across the city. Each coupon has a face value of 30,000 yuan and can be used as a deduction for house purchases. Guide real estate companies to launch multiple discounts and superimpose housing purchase coupons at housing expos to ensure that the sales area of ??new commercial housing in the first quarter exceeds 60,000 square meters.

8. Ten billion financial assistance to Swiss enterprises

Optimize financial enterprise-friendly policies and implement discounts on mobile loans for enterprises with more than 50 non-local employees in Switzerland; for new residents in Switzerland Give rural commercial banks exclusive rights or consumer coupons. Implementing the "Hundred Bankers Join Thousands of Enterprises" campaign, 1.5 billion yuan of new corporate credit was granted in the first quarter; the role of government financing guarantees was brought into play, and the new guarantee amount in the first quarter was strived to exceed 100 million yuan.

Ninth, Hundreds of Recruitment and Employment Promotion Actions

Hold multi-level talent recruitment fairs, including 1 comprehensive New Year talent exchange meeting, 3 industry-specific job fairs, etc. to ensure that participating companies There are no less than 300 companies, providing more than 2,000 jobs. Six major online recruitment platforms have been established, including Ruian Talent Network, Qunying Talent Network, 58.com, and Zhitong Talent Network. Organize our city's labor shortage enterprises to connect with major human resource exporting provinces such as Sichuan, Guizhou, and Yunnan, and conduct no less than 2 local cross-provincial labor cooperation job fairs.

10. Hundreds of chambers of commerce to support consumption

Carry out the "Business Strength, Helping People Get Rich" action, and guide local chambers of commerce to carry out pairing activities with villages with relatively weak collective economies. Carry out the "Visit Chamber of Commerce and Help Consumption" campaign, mobilize and encourage local business associations from other places to hold re-election, annual meetings and other activities in Switzerland, and use the re-election, annual meetings, establishment and other major events of local business associations from other places to conduct extensive consumer publicity and tourism promotion , guiding domestic and foreign Swiss businessmen to participate in the cultivation and development of characteristic industries.

Carry out the action of "promoting docking and expanding the market" to build a docking platform for Ruian Chamber of Commerce in other places, Ruian industry associations and key enterprises.