Foreign travel poster design-travel poster picture handwritten newspaper travel handwritten newspaper

The winter travel season is here, these 5 travel poster templates can give you design inspiration

Most people find it difficult to get value from their work, so they just pick up their suitcases and go to new places. The scenery, even a two-day trip can be a spice of life, giving people new possibilities.

Since the outbreak of the new coronavirus, many people have had to cancel travel plans. But after 10 long months, during the National Day and Mid-Autumn Festival, domestic tourism has ushered in a booming peak season. Now, autumn and winter are coming quietly, and New Year’s Day is approaching, and a new round of winter travel has begun to recover. Here are 5 travel poster templates for you, choose the style you like and start creating~

1

Retrostyle Retrostyle

Travel posters began in the 20th century In the early days, railroad companies would commission artists to design posters promoting tourist cities, resorts, and weekend getaways using the same format.

The posters are very colorful and eye-catching when posted at the station. The hand-drawn illustrations have a strong retro flavor and strong narrative, giving people an adventurous, fresh and charming impression.

Travel posters from 1900 to 1940 were also influenced by different styles of art movements, such as Art Deco and Art Nouveau.

Recommend for you the Republic of China style retro travel poster>>

2

Noise illustration Flat Illustration

Alex Asfour is a graphic designer from Miami I am an illustrator and run my own studio, IdeaStorm Studios, in sunny South Florida.

In his spare time, Alex Asfour likes to draw illustrations of travel and landscape themes, and has published a collection of world travel posters.

These flat-style illustrations are mostly composed of color blocks, simple and fresh, and the long-range composition makes the picture appear very open and fascinating.

In addition, Alex Asfour also added noise to the sky, mountains, cars and other scenes, and filled the grainy texture with soft gradient colors, which not only gave the illustration a rich three-dimensional sense, but also made the entire page It looks very delicate and delicate.

The colors of the illustrations are mostly warm, with a strong retro flavor, and the flat-style colors with low saturation are soft, lively and full of vitality. The poster is mainly based on the graphic visual presentation of illustrations, with less text and contains main, subtitles and auxiliary information.

When Alex Asfour typeset, he takes into account the composition and color of the illustrations, and the text style and arrangement coordinate with the whole.

Recommend flat style illustration posters for you>>

3

Geometric Shapes

In the 20th century, many travel agencies no longer commissioned Artists instead invited commercial designers, and the poster style became more modern and simple.

Today, Memphis style is very popular in graphic design. It is characterized by the extensive use of geometric elements such as points, lines, and surfaces, lively and bold typography, bright and bright colors, and strong contrast.

Toral Bheda, a designer from Mumbai, India, used this style to create a series of minimalist travel posters, abstracting representative elements of each country or region, such as landmarks, national flags, culture, etc. The visual language is presented, the picture is simple but full of fun.

4

Quality Photography GreatPhotos

The promotion of tourist attractions is inseparable from photographers. Good pictures can often make people think "this life" at a glance. Must go to xx" idea.

Blockbuster photography, coupled with simple layout of copywriting, is the routine of many Japanese fresh-style travel posters.

Each award-winning poster can be printed out and used as a decorative painting. The photography shows beautiful natural scenery everywhere from composition, color to light and theme.

5

Creative Graphic

Expressing creative ideas in posters is also a common advertising routine. People are less repulsive to interesting and novel things. The content of travel posters is to attract tourists, and how to express the beauty of scenic spots is an idea worth exploring creatively.

For example, the graphic advertisement designed by Brazil's ALMAPBBDO for the travel magazine "TOPDestinos" is very novel, using a cake in the form of an image to vividly express the waterfall scenery. In the gradient gray background, large areas of green and small areas of clear blue are eye-catching.

For another example, in this ski-themed travel advertisement, the poster does not show any scenic spots, and only uses a few pieces of paper and a paper clip on the desk to create a simple ski scene. At first glance, it is a travel advertisement aimed at office workers. The copywriting and pictures arouse strong excitement.

A complete guide to poster design example display Simple poster design

A complete guide to example display design poster

Word production: Looking for Yuna

In the previous article, we It introduces some basics of poster design and touches on various principles such as how to make posters appear coordinated, including composition techniques such as object association, color matching, repetition, symmetry, asymmetry, and numerical values. In this article, we will continue to introduce some other design techniques that will be applied in poster design. At the same time, we take a specific design project as an example to explain what else we should pay attention to in the whole process of designing a poster, hoping to inspire your future creations.

Creating Rhythm

Music creates a melody through the repetition or variation of a set of notes. When we listen to music, we are always paying attention to the changes of each note unconsciously. If the melody is beautiful, then every time we hear the rhythm again in the future, we will remember the melody again.

In design, rhythm also has this effect. When you line up design objects, you can create a rhythm to them, making them less forgettable and more impactful.

Repetitive Rhythm

Repetitive Rhythm refers to a group of elements that appear repeatedly. Rhythm can be created by arranging various elements but each element is different in its own way. You can imagine the rhythm of music: a composer can create a set of melodious melodies and rapid music. The key is the distance between notes. The listener must be given enough time to absorb the previous set of notes before hearing the next piece of music.

As a designer, you can repeat a circle 20 times in a poster. The repetition of colors, positions, and objects within a circle can create a sense of "beat", and changes in each element can produce an attractive effect.

The circles in Figure 1 are repeated elements, but each circle has changes in position and color.

Figure 2 In the above two child protection posters, the repeated circles are not only the main element of the composition, but also a theme element - both are composed of interesting visual elements and text about child protection. composition. Alternating Rhythm

In an alternating rhythm composition, two or more elements change with each other to create a group of arranged objects or patterns. Just like two singers singing a song together, they take turns singing part of the song. If you're designing with people lined up in a row, you may want the models' pants (or even skin color) to vary to create a sense of rhythm.

This creative technique is also suitable for text layout in posters. If you use two fonts or two colors, you can alternate them within the text to create a sense of rhythm.

Figure 3 The alternating changes of blue and brown create rhythm, and the changes in width make the composition into interesting visual elements

Pay attention to these alternating changes There doesn't need to be much difference between the elements - even a little difference is enough to make the poster attractive. The audience may not realize the specific difference at once, but it can still attract the audience's eyes.

Progressive Rhythm

In progressive rhythm, every change occurs gradually. For the extension of rhythm, this composition can make the work less urgent. For example, the color change is gradually increasing (or decreasing). Gradual changes in vision are equivalent to the music in a song gradually increasing or decreasing from far to near.

The poster in Figure 4 above uses a group of dancing figures as the main component of the dance school promotional poster, guiding your eyes

to gradually move from top to top.

Many elements can create a progressive rhythm - whether they are images or text - some of them are the same and some are different. You could have a group of identical butterflies arranged diagonally in the composition, but each with a slightly different color, size, or angle, or a group of identical words in a fading color combination that eventually blends into the background. , these compositions can create a sense of rhythm.

Gradual rhythm can give a flat poster a sense of hierarchy. This rhythm makes the poster more lively and full of life.

Proportion application

Many designers determine proportions based on feeling when designing posters. But sometimes our intuition is not always the most accurate. Mastering some proportion principles will be of great help to you in how to allocate various spaces in the layout. Let's look at some basic methods:

The Golden Section

The Golden Section was discovered by the Greeks in 500 BC. This principle was once called the "key" to applied proportions. The principle of the golden section is to divide a whole into two parts. The ratio of the smaller part to the larger part is equal to the ratio of the larger part to the whole. The formula is expressed as: a:b=b:(a+b). The ratio of a rectangle that conforms to the golden section principle is 1:1.618.

Figure 5 Golden Section Diagram

Whether people are aware of this ratio or not, most people prefer a rectangle that conforms to the Golden Section ratio. In design works, using the golden section rectangle gives people a more coordinated, natural and comfortable feeling. The golden section is widely used in sculpture, painting and architecture.

In addition to handmade works, you can even find the existence of the golden section principle in the structure of the human body, animals and plants.

If you observe the proportions of some posters, advertising magazines and other rectangles, you can find that they all use the golden section principle to divide space or line segments.

The poster pictured above in Figure 6 was designed by SpurDesign for theater performances. Like many other posters, in this poster, the golden section principle should also be used as the proportion of the rectangular area in the picture.

The square root ratio of 2

The square root ratio of 2 is also widely used in poster layout. Their ratio is 1:1.414 (the square root of 2 is 1.414), which is slightly different from the golden section ratio. There are differences. It is said that the square root of 2 symbolizes holiness and birth. So this ratio can often be seen in some ancient works.

The square root proportion of Figure 72 constitutes a schematic diagram.

In poster design, the application of the square root ratio of 2, like the golden section principle, can also create a coordinated composition.

Figure 8 is like some works designed using the golden section principle. The two rectangles divided by the square root of two also have the function of focus. In the two spaces of the professional buffalo rider poster design above, one is placed with a picture of a bison, and the other is placed with text. Compared with the golden section, the small area is slightly smaller than the golden section

divided into small areas.

Text layout

Many people will take it for granted that the image elements involved in a design work refer to non-text things - in fact, in the eyes of many designers, text is Also an important visual element.

Imagine those attractive poster works, you will find that when you communicate with the works, although a picture of young lovers running in the waves may evoke many memories for you, but if If text layout is not used properly - these words include the company's LOGO, descriptions and other text - how can you achieve the purpose of real communication?

Text layout is a top priority for poster designers. Because the font itself has a sense of power, and the words used in the posters are very condensed sentences, concise and meaningful. In modern design, typography includes all factors related to the text itself, its placement, and the images within it—so typography isn’t just as simple as choosing a font.

But when we design a poster, choosing a certain font is always the starting point of our design. Now that we have thousands of fonts available, where do we start?

Due to the revolutionary development of desktop publishing systems, everyone is eager to choose fonts. However, in order to make the poster have a consistent and coordinated effect, generally no more than 3 fonts should be used in a poster. When 2-3 fonts are used in a poster, the difference between the fonts makes it look very eye-catching - because they can create contrast. However, if we use many kinds of fonts, it will appear very confusing and the focus will not be highlighted. The purpose of our comparison is to highlight the most important things.

If several fonts are very close, the audience will be confused. Especially in posters, text information must be conveyed quickly, and the layering of information must be clear. Don't use bold or italics too much. In many specific fonts, bold and italics sometimes differ greatly from their original fonts.

Principles of text layout

Among the many principles of text layout, perhaps the most important ones are simplicity and moderation.

Some decorative fonts are very attractive. There's no doubt that using these fonts in your poster design can draw attention to yourself - but not everything that attracts attention is good. If you choose the wrong font, especially if you choose a very decorative font, it will destroy the communication of your message. In most cases, we don't need to use decorative fonts. If we have used many design elements in the poster design, such as pictures and other repeated elements, then choosing a simple font will help your message to be conveyed more quickly. Because simple fonts and complex compositions can coordinate better.

If your composition is very simple, you can also choose some relatively complex fonts. This can serve two purposes: first, it can increase the decorative effect of the poster and make the entire composition more attractive. Second, it allows others to pay attention to the text.

The use of decorative fonts must be as sparing as possible. For example, it can be used for text with only one or two words, but it should not be used in explanatory text composed of many words. Using a simple font and a decorative font can have a good coordination effect and make the text more layered.

This leads to some other important principles when using words: coordination and contrast. The strong contrast between the two fonts can catch other people's eyes or make the work stand out. Coordination and contrast can be produced through different fonts or the contrast between text and other elements, such as the contrast between text and pictures.

Figure 9 In order to get people to support New York City's application for the 2012 Olympic Games, the relevant departments adopted the work above as the logo for the Olympic bid - a logo that combines athletes and the Statue of Liberty.

The sign can be seen everywhere in New York City, even on subway cars.

Figure 10 The outdoor advertisements related to the Olympic bid are purely composed of text. The color of the font adopts the color of the five rings, expressing New York City's enthusiasm for hosting the Olympic Games. The picture above shows some outdoor advertisements composed of text

for the Olympic bid.

We can recall some of the design principles mentioned earlier in this article, including principles of symmetry, coordination and rhythmic repetition. These principles are not limited to application to pictures or geometric shapes. We can also apply these principles to text.

Finally we have to talk about placement – ??we don’t mean where the text is placed on the page, but where your poster is placed in a public place. If this poster was posted outside a subway car, how much time would you have to read the text there? If it were posted on a poster board on the street, how much time would you be able to read when you drive by? So where is your poster? Context determines the application of your text—including the choice of font, the size of the text and the space around it, and the contrast between the text and the poster background.

Poster Design Project

In this article, you have learned how to design an eye-catching poster through various creative techniques. Now, you need to apply what you learned to design a specific project.

Your client gives you a lot of design freedom, so you can be as bold as you want.

Project Description: Mozart Festival

You have been appointed to design a poster for the Mozart Festival in the city where you live, which is also intended to attract tourists to your city. A tourist festival. This festival is an event organized by the Performing Arts Department of Lincoln Center in New York to commemorate the artistic achievements of composer Mozart. We also include performances by several famous classical musicians such as Beethoven, Chobert and Haydn. .

Your client requires a poster design that can give people a deep impression, convey the atmosphere of ancient music, and have the cheerful theme of the festival. The poster will be posted outside the theater, so it must be visible from a distance. Pedestrians and those on bicycles and cars can take notice.

Figure 11 Art institutions such as New York's Lincoln Center mainly rely on posters to promote performing arts.

Pedestrians are the main poster audience.

The target audience of this poster is mainly classical music lovers, mainly those in the older and wealthier class, but the organizers also hope that the festival can cultivate young people's interest in classical music.

This poster measures 20 inches wide by 30 inches high. to fit the dimensions of the vertical billboard on which these posters will be placed. But in order to facilitate your design, you can design two specifications of 10×15 or 4×6.

Posters must have the following text:

TheNewYorkTravelingOrchestrapresentsMozartFestival

Discover Mozart, Beethoven and more (DiscoverMozart,Beethoven,andmore)

[Performance location]

[Performance time]

Project creation overview:

1. Understand Regarding the theme of the poster and the place where it will be posted, in order to find suitable pictures in the poster;

2. Decide on the design theme of the poster so that you can determine the target audience and have a clear overview of your research

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Read.

3. Choose the form of expression of your work so that your work can accurately convey relevant information;

4. Consider the focus of the poster composition, the priority of the information and the layout of the text.

Creative steps:

As with any successful design project, you first need to research the activity and decide on a theme after doing that research - and then It is the specific design of the poster.

1. Research project and location

Unless you are a classical music enthusiast yourself, you need to spend some time to understand some of the design features of this genre, including CD covers. , websites or posters from other classical music events of the same type – all of these are part of your research. You can ask yourself some questions:

What colors are often used in classical music? What do these colors remind people of

?

_What fonts will be used? What music do these fonts remind people of?

_Are pictures needed? How to use these pictures? What effect can they produce?_

When you design this poster, you have to think of yourself as a member of a target audience and consider where to display the poster outside the theater. If you can, go and see the theater in person. For example, if the exterior of the theater is made of red bricks, then you would avoid using some deep red color as the main color in the poster, lest the poster be inconspicuous when posted.

The picture above in Figure 12 is a promotional poster for the Cascade Festival of Music. It is very similar to the theme of the poster we want to create. The composition of the poster is coordinated, the text has a sense of rhythm, and the picture

At the same time express the location of the music festival and the theme of the music.

2. Define the theme and find suitable pictures

Based on the information you have collected, then combine your city with Mozart (or classical music) to determine a theme. But don’t forget your audience! How can you design a piece that both appeals to classical music fans and arouses the interest of the younger generation?

When your theme is determined, don’t worry too much about the organization of the details. What you need now is to have a sense of direction in the design and clarify what information your poster needs to convey, what color the font should be, and what pictures should be used? How to quickly convey the information you want to convey in the specific environment of the poster display?

If you need it, you can start looking for the pictures you plan to use (of course, you don’t need pictures, using text as the focus of the design can also achieve an attractive effect). If possible, you can shoot or style the images yourself - but you may use images you've seen somewhere else that you think would be appropriate.

3. Finalize the design sketch

If you already have a clear theme and know what words and pictures you want to use, you can start composing the picture. You have to decide which part is the main part you want to express, how you guide the audience's eyes to view your poster, and how you make the information you want to convey clear.

Before designing, think carefully about some design techniques of consistency, coordination, rhythm and proportion that we use in creation. And consider the following:

How do you organize the different elements and objects in your poster? Do some of the elements and objects need

to be repeated, arranged, or grouped together? Your How would different choices have a different effect on the poster or convey a different message?

_How do you coordinate the poster - is it a symmetrical composition or an asymmetrical composition? Does the choice make a difference in the attractiveness of your poster? If you choose an asymmetrical composition, how do you make the whole poster look coordinated? What you have to consider are color, size, location, hue, etc. _Does your poster need to have a sense of rhythm? If so, how do you apply your design elements to achieve this effect?

_Do you need to use the golden section or the golden section in the composition? Are these proportions to the square root of 2? If necessary, how to allocate each

space?_

4. Poster production

Now you can let go and start designing . You can design on Photoshop software, and the size is what we just mentioned (4×6; 10×15, of course you can use the actual size 20×30), first start making background elements, in order to enable you to design For a more accurate grasp, you can turn on the grid (View>Show>Grid) or display the rulers (View>Rulers) in Photoshop.

Place various elements (colors, patterns, geometric shapes, etc.) on the background. You can of course also use a picture as the background. If you need to modify or retouch the image you want to apply, you must do it before applying it. Then place these elements in a location you determine.

Everything cannot be done in one step - you can go back to the previous steps to see if the various elements and objects are arranged properly.

You may put in various elements and the effect is not the same as you imagined, so you need to adjust it. 5. Add text

Now you can add the text required by the customer. You can think about some of the principles we just mentioned - simplicity, coordination and the location of the poster display. How do you make the text legible (but not stiff)? Does the text fit in with the other elements? Does it really fit where the poster will be displayed? Choose your fonts carefully, remembering that you only need to choose two or three fonts. , and for some decorative words, they should only be used unless you think they are very suitable for use. But don’t forget that your font needs to have personality while also being consistent with the entire piece. Is this font attractive to both young and old people? Does it fit the atmosphere of the music festival? Is the text prioritized?

6. Work modification

< p>You want the final effect to be truly consistent with what you think is the correct composition. You can observe your final designed work again.

Are the various graphics in the design related? Is your work coordinated? Do you feel that your work has a rhythm? Is there a clear visual focus in the work? OK, you are now ready to Your work has been submitted to the client.

If you want to extend your design, why don’t you also put your work in a horizontal position? If we want to apply it to public cars, then only the horizontal positioning effect The specifications are suitable. At this time, the specifications will also be changed to 12×4.

Comments on student works

The following are some student works with similar themes to this design project:

Figure 13 The poster designed by Hanman has a very special For a harmonious effect, the composition elements are more complex, while the text

is very simple, forming a good contrast with the complex background.

Figure 14 This poster designed by Wilbert chose several very good fonts. Notice how the black areas outlined by the violin

produce an attractive effect.

Figure 15 This poster designed by Findach uses a very large but concise picture, which is very harmonious with the more detailed picture in the lower left corner and the area with more text below. Also notice how the violin in the picture guides your eyes to the text.

Attached are several sets of posters for appreciation:

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