Traditional Culture Encyclopedia - Photography and portraiture - How to typeset the photo album design to be tall?

How to typeset the photo album design to be tall?

Many companies don't want to spend too much energy on the company's album design, but want to improve the high-end atmosphere of the company's album design with the lowest price. No pains, no gains, no well-planned album design is difficult to have characteristics.

Album design: If you want to know the design purpose, the company must be clear when designing the album. What is the purpose of this album design? Want to show the company's products? Or the company's business philosophy? Or the sales model? By analogy, because the information carried by the photo album is limited, we must concentrate the purpose expressed by the company on the page content of the photo album in a limited page. Don't put all the information in a picture book, which will definitely make readers don't know what they are talking about.

Zhonghui Design Original Album

Album design: If you want to know that the target audience has the above clear design purpose, you need to know the audience of this album. The knowledge and age of the people who saw this album. Understand the copywriting and typesetting of these albums, and you will have an idea. Copywriting must be true data, not boasting. For example, an album of underwear products must face pure girls or attractive women, so the copy of this album should be more feminine, and the picture and design color should be biased towards fashion style. The designer knows his audience and studies the company's products, corporate culture and business philosophy, from which he can improve the relevant elements of album design, adjust the direction of copywriting and ensure the consistency with the design style.

Zhonghui Design Original Album

Album design: it is the boss or manager of the enterprise who finally knocks out the decision maker's album design. This kind of people hope that the designed album will have better visual effects, on the one hand, it will express the ideas or audience groups provided by the above Tianjiao design. And this kind of person doesn't know how to plan, let alone provide any design materials, so that the design can be patched together on the Internet. In the end, it is difficult to achieve the unity of the overall style of patchwork. The patchwork picture must be a fake picture of PS, and it can't stand any scrutiny in the end. Therefore, the effect of design and publicity is greatly reduced, and the real significance of album design and printing is lost. Therefore, in order to present an excellent album design, photography, design, copywriting and planning must be combined.

Zhonghui Design Original Album

Album design: Good copy, conception and printing process have good creativity, and good copy, picture and conception will finally complete the printing process. For the printing process, in addition to printing ink, there is also the choice of cover paper and paper, such as special paper and environmental protection paper. With the design, this kind of paper can present artistic effect and increase artistic sense. Later, it can be bronzed, silvered and concave-convex. The things designed in this way, through the presentation of special techniques in the later period, can make the photo album most in line with the photo album design of the enterprise.

Zhonghui Design Original Album

In fact, after a simple understanding, many people think that the money spent is not worth it. Actually, it is not. Every page of the company's album design needs countless thoughts, and then every page should be combined together, so that people can't look scattered, and they should be perfectly combined to make people feel like a whole.