Summary of designer's work in advertising company

Five Summaries of Designers' Work in Advertising Companies

Summary is a kind of written material that summarizes and summarizes the performance of study, work and life in a period of time. It is a good way to increase your talents. You should sum up and write a good summary. How to write a summary so as not to be stereotyped? The following are five short articles about the work summary of designers in advertising companies. Welcome to share.

1' s university passed in a hurry without knowing it, and it has been a month since it came to the internship unit. From the day I checked in, what I felt was the humanized management of your company, the professionalism of each employee and the rigorous responsibility of the design department.

I just came to work during my lunch break. Just arrived in a strange environment, at a loss, and it's not working time. I was at a loss. Other departments in your unit also take care of us interns. As long as there are problems and troubles, no matter who you look for, you will give us guidance. Here you can always feel the warmth and care brought by harmonious interpersonal relationships.

After understanding my work, I feel that the management regulations of the unit are very detailed and strict, especially for our design department. We are doing one-stop comprehensive design. When I first arrived at the company, the leader felt that I didn't know much about my work. At first, I was mainly responsible for the drawings of the design department. Later, the leader asked me to be responsible for the layout design of advertisements according to my own ability, including the text in the visual communication of advertisements. Color in advertising visual communication: the image in advertising visual communication, the arrangement of advertising pictures and so on.

In just one month, I realized the importance of software operation and the proficiency of software application in the process of work. The company doesn't have enough time to think slowly and finish it slowly when the school teacher asks us to do our homework, but the company's requirements for work are very strict, especially in terms of time limit. Because it is a one-stop design, it is required to make a certain number of plans within the specified time!

In just one month, I have a deeper feeling and understanding of advertising. The practicality of design is very important and it is a good way of communication. Designers should keep close contact with the leadership team of the enterprise and collect feedback from the leaders of the enterprise together with the design team. On the other hand, the practice of "external" comes from "internal" and "internal" comes from "external". Our works, especially those appearing in public places, cannot be ignored. Whether it is right or wrong, it is impossible not to see it, and this is the responsibility of our design.

At this point, I think the communication between disciplines is very important. For example, if graphic designers want to communicate with the public in a plane way, they need to show their designs to architects, urban designers, sociologists and industrial designers. But our design should be people-oriented, consider the city and the environment, contribute to the new culture, and engage in design with new aesthetic feeling and respect for the citizens. I used to think that typesetting should be a very simple job, but after real practice, I found that there were many problems in typesetting. On the first day of layout design, I didn't have an accurate proportion of the size of the text. The leader told me that the word processing was not good and the printed pictures were very uncoordinated. I remembered that I was busy late one night, and I did a typesetting that I thought was very simple for three or four times. Because the company mainly does propaganda and advertising, and mainly faces promotion, I have to devote all my energy to my work.

During the internship, I learned from leaders and colleagues with an open mind, and summed up many aspects that should be paid attention to in the process of advertising layout design:

(1) In terms of layout: from the size of words; The shape of the font has changed and the strokes of the font have also changed; The changes of layman's fonts and arrangement are gradually improved. By changing the external structural characteristics of fonts and the characteristics of pen shapes; The density relationship between fonts and strokes; Or zoom in and out some strokes, change the text center, make the font look novel and unique, break the conventional font arrangement order in arrangement, and make the font have stronger visual impact.

(2) The application of color in advertising, according to the color principle of the advertising object attribute, makes different color visual signals to different consumers, such as "mp3" large-scale publicity color pages and advertisements designed by the company, and ordinary consumers of mp3 are facing college students, so the colors should be relatively positive, gorgeous and youthful. According to the color principle of overall advertising planning, in order to highlight corporate image, added value of products and recognition, the special color of corporate image is the basic element in advertising design.

(3) Some abstract figures, such as circles, squares, triangles, points, straight lines and broken lines. , can also be used appropriately according to the needs of the layout. The image is concise and orderly. Organic forms are relatively free, lively and elastic, mostly composed of curves, but there are also irregular and occasional forms, such as moire, water ripple and ink painting. The use of abstract graphics must conform to the content and theme, and irrelevant and far-fetched forms can only mislead readers and weaken communication power. In view of the advertising design of different countries and regions and the relationship between customs and habits of various countries, the principle of color levy is also considered in graphic design and color application. In order to effectively highlight the expressive force of design theme and advertisement, we pay attention to adjusting the color relationship between design and background color, and use purity, lightness and chromaticity colors in the main elements of the brand, such as words, logos, graphics and so on. Based on the principle of the unity of the whole and local lively colors, we should pay attention to the relationship between the main color tone and the local color contrast in the layout design of advertisements, so as to grasp the whole of advertisements and make the pictures full of vitality.

(4) In advertising image photography and advertising illustration, the characteristics of commodities are publicized and the image of commodities is highlighted by truly reappearing the scenes in the process of consumption and use; Or use photographic graphics to stimulate consumers' desire to buy and convey product information more intuitively and accurately. Truly reflect the structure, shape, material and quality of goods.

The new year has begun again. When we look forward to the future with our heads held high, it is necessary to review the work of the past year and sum up the past experience and lessons in order to make improvements in the new year.

Looking back on the past year, I have achieved satisfactory results in my work. Involved in offset printing, plate making, printing, album display and other different types. There are designed shirt packaging boxes, foreign trade commodity packaging boxes and carton packaging; There are enrollment brochures, posters, leaflets, various cards, rules and regulations, printed materials, etc. The educational administration requires enrollment every quarter; There is also the technical department responsible for the overall image planning, design style finalization, specific design and irregular revision and update of the college website; There are also templates, columns and titles of courseware in various disciplines currently being developed by the development center; There are also many' image scanning processes'. Wait a minute. Therefore, there must be no carelessness. Without careful investigation, mistakes may occur, which will directly affect the overall external image of our company and even cause direct economic losses. It can be said that where the overall image of our online college needs to be highlighted, American editors need to participate in the work.

Disadvantages in work:

1, the design vision is not high, and it can only be limited to the present things. The details are not handled well, the picture is rough and not beautiful enough, and I don't know how to decorate it.

2. Can't master the contact points in elements skillfully. Every element in the picture is isolated, which affects the coordination of the whole picture.

3. Lack of proficiency in the use of software. At present, only PS and CorelDRAW can be mastered skillfully, and other software such as AI can only be said to be used. Although the current work does not require much software other than PS, the company needs to have a good grasp of software in order to move towards a high-level design company in the future.

4. No planning. There is no explicit compulsion on what to do or not to do, and time is always wasted unconsciously. Sometimes there are omissions in the work because of unreasonable arrangements, and more importantly, I am busy every day but the efficiency is not very high.

What must be improved next year:

1. From the design style, I changed from personal style and simple style to diversified style, and made a plan combining various design elements and public preferences.

2. There is no end to learning, the times are developing with each passing day, and the knowledge of various disciplines is changing with each passing day. I will study all kinds of design-related knowledge persistently, and use it to guide practice and make bold innovations!

3. "I am diligent but not idle". I will continue to learn business knowledge in my future work and constantly improve my skills by watching more, learning more and practicing more.

4. Constantly exercise your courage and perseverance, be very careful in your work, be a man and do things, improve your ability to solve practical problems, slowly overcome impatience in the process of work, do not act rashly, and treat every work instruction positively, enthusiastically and meticulously.

Finally:

Many times, daily work is trivial, and only by enjoying it can we not feel bored; Many times, when we are just inspired to do design, other work will be arranged suddenly. Only by adjusting our mentality and making overall arrangements for our work can we be calm and take care of the overall situation. Only in this way can we not feel bored or incompetent at work, and we can keep full spirit to work.

Design work is a purgatory of pain and happiness. Whenever faced with major design tasks, it is full of pressure. I began to collect all kinds of information (including words and pictures), then looked for design inspiration, meditation and worry, and finally felt relaxed after suffering with satisfactory ideas. Every time a person's hard training results are affirmed by everyone, it is the greatest happiness in the work! Full of pleasure.

Of course, the bitterness and joy in work first need firm political beliefs and positions, a strong sense of responsibility and dedication.

Because I love my job, I am proficient in my professional knowledge and business skills, familiar with relevant industry norms, and pay attention to the development trend of the industry. Always maintain a strong sense of innovation.

Steel discipline indicates extraordinary achievements. Abide by the rules and regulations, stick to your post, take the initiative to work with great enthusiasm, work overtime, and have no complaints. Know your job well, perform your duties well, and be able to complete the work with high quality and efficiency.

Summary of designer's work in an advertising company 3 Recently, we studied advertising design under the guidance of _ _ _ _, which is a summary and application of our previous courses, and also an opportunity for self-exercise and self-learning.

Before making my own advertising design, I collected a lot of successful advertising designs, and I deeply felt my own shortcomings while enjoying them. Advertising design is designed to strengthen sales. That is, based on advertising and design, rather than products, brands, activities and so on. Its value lies in transforming the functional characteristics of the product carrier into visual factors in a certain way, so as to face consumers more intuitively. Screen design, an all-round advertisement with standard colors, can give the public a consistent and unified sense of enterprise or product, which plays a significant role in strengthening and spreading enterprise identification. The earliest advertising design should be a small bulletin board in early newspapers, which is a form of graphic design. Then the radio appeared, so there were audio advertisements, which can still be heard today. Then, in the TV era, advertising design was involved between film and drama, becoming more professional.

From the perspective of graphic design, advertising design can be divided into two parts: language and nonverbal. The language part includes advertisement title, advertisement text, trademark and company name. The non-verbal part includes advertising conception, advertising image and foil elements. Advertising design is to creatively combine the above elements to make it a complete advertising work. The five elements of advertising design include: advertising theme, advertising conception, advertising text, advertising image and foil elements.

Advertising creativity is the most important part of advertising creation, which will affect the final communication effect. It is the beginning of advertising creation and determines the choice of other factors in advertising. Although advertising creativity needs to consider many comprehensive factors, it also has many important characteristics of general creative thinking, for example, it also needs divergent thinking, which plays an extremely important role in creativity. In real life, a good idea can create a classic advertisement and bring huge economic benefits to businesses. Therefore, it is very necessary to discuss and study advertising creativity.

Today, the concept of social marketing has been formed, and the products provided by enterprises can not only meet the temporary needs of some consumers, but also meet the long-term interests of consumers and the overall interests of society. Advertising creativity must also cooperate with it. Therefore, it will be the correct direction of modern advertising creativity to focus on shaping long-term interests and goals and show sincere concern for society in content.

Summary of designer's work in advertising company: five essays, four articles, time flies, and the probation period is coming to an end in a blink of an eye. This is a precious experience in my life, and it also left me with beautiful memories. During this period, my colleagues and leaders gave me enough tolerance, support and help, which made me fully feel the leadership's mind of "all rivers run into the sea", the pride of being an advertiser "how can I see a rainbow without experiencing storms", and the hardship and firmness of Chongqing advertising practitioners as pioneers (as far as domestic advertising industry is concerned, I think Chongqing advertising industry is still in the development stage and started late). While I am in awe of my colleagues and leaders, I am also surprised that I have the opportunity to be a part of today's advertisement.

During these three months, under the care and guidance of leaders and colleagues, I have made some progress in all aspects through my unremitting efforts. Now I will summarize my work as follows.

I remember that when I applied for the first time, my understanding of the company was limited to one of the top advertising companies in Chongqing, and my understanding of the position of designer was limited to engaging in relatively simple advertising creativity and art execution. Other than that, I know nothing. Therefore, how to know, understand and be familiar with the industry I am engaged in during the probation period has become my top priority.

First, through theoretical study and daily work accumulation, I have a deeper understanding of the company.

I remember when I first arrived at the company, my first job was to modify a corporate greeting card. However, I am ashamed to say that because I am not familiar with the overall image packaging of the other company, this small greeting card modification task made me work in the company from around 5 pm to midnight 12. Repeated revisions and long waiting for customers' reply are both new and challenging for me. Ignorance of school education is the premise and foundation of all progress. During this period, I seriously studied and learned about the company's relevant information, and initially learned about the company's previous and current customers. In addition, the accumulation of daily work has given me a deeper understanding of the company, and also made me realize the important position of the company in the advertising industry in Chongqing, and its development has greatly promoted the development of the entire advertising industry in Chongqing. At the same time, the company has a relatively advanced management system and an administrative organization that operates according to enterprise standards. All this makes me full of confidence and expectation for the development of the company.

Second, study the work function seriously, and the work ability has been improved to a certain extent.

According to the requirements of job responsibilities, my main tasks are:

(1) Responsible for completing the design work instructions assigned by the team leader;

(2) Participate in the discussion of related advertising ideas;

(3) Other work assigned by the leaders.

Through the completion of the above work, I realize that a competent designer should have a good design mentality, dare to put forward his own ideas and plans, dare to innovate, and have considerable artistic skills and familiar design software operation ability! Of course, good language skills are essential to show your creativity to leaders and colleagues. At present, there are some shortcomings in creative thinking, so we need to consult and learn from senior leaders and colleagues of the group and other groups. In order to make myself a famous advertising art designer, I also read a lot of books related to design, trying to help and improve in my work.

_ _ Another year full of passion. In the future work, I will strive to improve my own quality, overcome my own shortcomings, and work in the following directions:

1, learning is endless, the times are developing with each passing day, and the knowledge of various disciplines is changing with each passing day. I will study all kinds of design-related knowledge persistently, and use it to guide practice and make bold innovations!

2. "I am diligent but not idle". I will continue to learn business knowledge in my future work and constantly improve my skills by watching more, learning more and practicing more.

3. Constantly exercise your courage and perseverance, improve your ability to solve practical problems, slowly overcome the impatience in the work process, and treat every work instruction positively, enthusiastically and meticulously.

Looking back on the past 1 month, under the leadership of leaders and with the great assistance of colleagues, our work has achieved satisfactory results. My post is graphics processing and post-processing, but my work scope is not limited to computer software graphics processing, film and television production and other work, but also involves communication with customers, docking design elements and other different work.

Design work is a purgatory of pain and happiness. Whenever faced with major design tasks, it is full of pressure. I began to collect all kinds of information (including words and pictures), then looked for design inspiration, meditation and worry, and finally felt relaxed after suffering with satisfactory ideas. Every time a person's hard training results are affirmed by everyone, it is the greatest happiness in the work! Full of pleasure.

Of course, the bitterness and joy in work first need firm political beliefs and positions, a strong sense of responsibility and dedication.

Because I love my job, I am proficient in my professional knowledge and business skills, familiar with relevant industry norms, and pay attention to the development trend of the industry. Always maintain a strong sense of innovation.

Strict discipline means outstanding achievements, abiding by the company system, sticking to the post, taking the initiative to devote themselves to their work with high work enthusiasm, being neither arrogant nor impetuous, and actively cooperating with development. Know your job well, perform your duties well, and be able to complete the work with high quality and efficiency. The following is a review of my work in the past 1 month:

1, excellent design and production of electronic photo albums, background paintings, wedding photos and other floor plans;

2. Make customer demand well;

3. Collect data and design new works according to customers' needs;

4. Successfully complete the temporary tasks assigned by the leaders.

In the new month, I will make persistent efforts, at the same time continue to strengthen my design level, communicate and discuss with my colleagues in the future work, further improve my professional knowledge and skills, actively absorb new ideas and design concepts, continue to be conscientious and down-to-earth, and strive to make greater achievements and bring greater benefits to the company.

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