What are the five elements of cover design?

There are five elements in a cover, namely font, graphics, color, composition and style. These five basic elements constitute the basic content of cover design, and how to use them reasonably is a major focus of cover design.

1. The font should be treated as a graphic in the cover, so besides the accuracy of the text meaning, we should pay more attention to its position, font, size, density and style in the overall composition.

Beware of handwritten characters and irregular fonts. It's not that it can't be used, but it's more difficult. It's not as safe as printing. Because the choice of printing, even if inappropriate, is not much difference, but the wrong use of handwriting will bring fatal damage to the overall design.

2. Graphics can be divided into figurative and non-figurative, and should be selected according to the contents of the book.

If it is a documentary, it should be concrete;

If the theme is romantic, it should be non-figurative.

Moreover, the selected graphics must be matched with the text, and the composition trend should be consistent with the main style.

3. Color is the visual language that first impresses readers before words and graphics. The main color of each book should conform to the basic artistic conception of the text content and the style of the work.

Although everyone has different feelings about color, they have the same gender in understanding the symbolic meaning of color, such as white for purity, blue for romance, yellow for warmth and joy, purple for mystery, green for life and so on. We can determine the main color of the book according to people's general understanding and feelings about color.

There are some basic patterns in composition, which should be kept in mind so as to be used flexibly on this basis.

Its law has three main points: symmetry, balance and contrast.

One is symmetry, which means that the same number of design elements are evenly distributed on the central axis or center point.

Its strength is stability and solemnity, and it is suitable for serious books. However, it also has the shortcomings of lack of change and monotony.

One is symmetry, which means that the same number of design elements are evenly distributed on the central axis or center point.

Its strength is stability and solemnity, and it is suitable for serious books. However, it also has the shortcomings of lack of change and monotony.

The second is balance, and the principle of balance is equality and inequality. It means that the design elements are placed at different distances, but there are big and small, light and heavy, far and near, giving people a sense of psychological balance.

Successful balanced therapy is both reasonable and unexpected, which makes people feel lively, relaxed, vivid and interesting. It can highlight the spirit of the book content and the artistic taste and wisdom of the designer.

The third is comparison. Contrast refers to putting the opposites of heterogeneity and quantity together, giving people visual differences and differences, such as size, height, thickness, distance, density, black and white, complexity, truth and so on.

The application of contrast can make the picture change, have a sense of rhythm, make the primary and secondary clear, bigger and smaller, and make the image more prominent. But the contrast should also be measured, and the picture should have a sense of integrity. If you only talk about contrast and don't talk about coordination, it will appear messy, fancy, unfocused and lose beauty.

Although all designers are applying the same artistic principles, the styles presented in their works are quite different.

Books are elegant things and cannot be equated with ordinary commodities. They should reflect unique ideas, not just renderings. At present, the popular trend of international books is simplicity, elegance and beauty, which should arouse our attention and reflection.