Who knows the process of brand visual design?

VI (visual identification) is translated into visual identification system, which is the most powerful and infectious part of CIS system. It is to transform the non-visual content of CI into static visual identification symbols, and spread them directly at the widest level in extremely rich and diverse application forms. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

Design process:

Investigate the actual situation of enterprise management and analyze the present situation of enterprise visual design, including the following situations:

First, the concept and spiritual connotation of the enterprise and the overall development plan of the enterprise.

Second, the business scope, commodity characteristics and service nature of the enterprise.

Third, the marketing situation and market share of enterprises.

Fourth, the visibility and reputation of the enterprise.

Fifth, the expectations of business operators on the overall image strategy and visual recognition style.

Sixth, the current situation of related competitors and the characteristics of this industry.

market positioning

LOGO logo design

Design of VI visual recognition system

Mascot design

brand promotion

final-period management

The basic element system of VI design strictly stipulates the logo, Chinese and English characters, standard colors, corporate logo patterns and their combination forms, which fundamentally standardizes the basic visual elements of enterprises. The basic element system is the core part of the corporate image and the basic element system of the enterprise, including: corporate name, corporate logo, corporate standard words, standard colors, symbol patterns, groups and applications, corporate slogans and so on.

VI design generally includes basic part and application part. Among them, the basic part generally includes: enterprise name, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules, etc. The application part generally includes: signs and flags, office supplies, public relations supplies, environmental design, office clothes, special cars, etc.

Specifically:

A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.

B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.

C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.

Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.

E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.

F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.

G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.

H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.

1. Display: window display, exhibition display, shelf display, display display, etc.

J printed matter: company profile, product description, product profile, calendar, etc.

Your graduation design requires the brand owner to refer to "enterprise name, logo design, logo, standard font, standard color, auxiliary graphics, standard printing font, prohibition rules, etc."

The VI manual refers to making a corporate brochure with at least 30 pages.

Making related applications into finished products means that you have to make 10 kinds of enterprise information, such as business cards, handbags, stationery, T-shirts and so on.

By the way, you have studied for four years and don't know what you are studying.