Curriculum of visual communication

Rational Cultivation of Classical Art

1. Sketch: Through learning, students can clearly understand the correct concept of sketch, master various forms of sketch, and form the correct concept that sketch is the basic skill necessary for all plastic arts. Learn structure sketch, Total Cause Sketch, Design Sketch, etc.

2. Color: Understand the color law, master the performance of color tools (mainly gouache), so that students can use color tools to complete the task of indoor still life painting.

3. Plane composition: The basic elements of plane composition, such as points, lines and surfaces, are arranged and combined according to certain aesthetic laws.

4. Color composition: basic theory of color, elements of color, changing law, contrast, emotional expression of color, and methods of reconciliation.

5. Three-dimensional composition: the composition method, aesthetic characteristics, processing techniques, material application, the application of three-dimensional composition in design and the application of three-dimensional composition in practice.

6. Photography: Understand photography skills and techniques, learn the basic methods of photography such as advertisements, news, people, scenery, sports and performances, master the basic laws of lighting, composition and color in photography and the means of darkroom production, and organically combine them with the application of Photoshop, 3DS MAX and other software.

7. Calligraphy: Introduce the history of calligraphy in China, explain in detail the writing skills and rules of regular script and running script, and introduce the basic characteristics of official script, seal script and cursive script, and master the standard writing methods of more than three kinds of art.

8. Standard drawing: the basic concepts and expression methods of descriptive geometry and engineering drawing, the basic norms and drawing methods of mechanical and architectural drawing, and computer drawing.

9.CIS planning and design: CIS theory, comprehensive explanation of enterprise concept and key explanation of visual design, planning and design of visual identification.

10, fundamentals of music theory: basic knowledge of music theory, explanation of intervals and chords, adjustment of tonality and arrangement of harmony, etc. Focus on cultivating students' musical quality and lay a good foundation for the following phonetic symbol editing courses.

1 1, art review: through the evaluation of some famous works in the history of Chinese and foreign art development, improve students' aesthetic ability in architecture, sculpture, painting, arts and crafts, photography literature, drama, film, music, dance and so on.

12. History of Chinese and foreign art: This paper mainly introduces the main schools in the history of Chinese and foreign art development and the artistic characteristics of their representative painters and works, so as to improve students' artistic appreciation ability and lay a solid artistic literacy foundation for artistic creation.

Second,

Ability practice of modern art

1, graphic art design

13, POP hand-drawing: the use of POP tools, the drawing of title words, the change of additional effects, the change of the same word group, the practice of demonstration examples, and the production of posters.

14. Font design: Introduce the artistic styles and scope of application of different artistic fonts, and explain in detail the writing techniques and design rules of basic artistic fonts and creative artistic fonts.

15, pattern design: the basic knowledge of graphic composition, modeling principle, combination mode, the relationship between graphic design and color.

16. Logo design: the concept, function, design principles, design forms, design techniques and procedures of logo design, the general situation of logo development and current trends, and the appreciation and analysis of outstanding logo design works.

17. Book binding: the development of book binding art, the language and grammar in book design, the design art of book cover, the layout and illustration arrangement of books, the expression media, decorative materials and printing technology of book art, the layout and illustration arrangement of books and the principles of layout design; Formal rules of spatial arrangement and layout design of points, lines and surfaces

18, packaging design: packaging overview, the concept, function and significance of packaging decoration design; Knowledge of materials, methods, modeling structure, technology and consumer psychology related to packaging design; Packaging design concept and positioning design; The basic theory of packaging design art communication; Basic procedures of packaging design

19. printing technology: basic concepts, types and elements of printing, desktop publishing system before printing, basic technology and treatment during and after printing.

20. Advertising design: overview of advertising design, advertising classification, advertising creativity and conception, advertising image and graphic design and expression, advertising layout composition, advertising text arrangement, psychology and application of advertising color, composition of advertising copy, and appreciation of excellent works.

2 1, Photoshop basics: introduction and setting of operating environment, basic knowledge of images, operation and application of common tools, use and management of layers, paths, channels and masks, automation of characters and tasks, creation of special effects with built-in filters, color mixing mode, image editing and image color adjustment.

22, Photoshop professional articles: image production, color mixing, image post-processing, Photoshop complex example production, prepress design image processing methods, the use of common external filters.

23.Illustrator: introduction of working environment and parameter setting, color basis and application, creation and editing of basic graphics, gradient, mixing and pattern making, word processing, chart making, file management, import and export, and use of filters.

Freehand: the introduction and setting of working environment, the processing of characters and basic graphics, the use of nodes and paths, the use of layers and styles to create artistic effects, page design and multi-page documents, animation design.

25.CorelDraw: Set up working environment, toolbox and palette, draw basic vector graphics, use auxiliary panels, input and output files, operate basic text, outline and fill effect, make special effects, make CI manuals, and make objects with complex structures.

26.PageMaker: introduction and setting of working environment, use of toolbars and floating panels, text typesetting and special effects, setting of graphics and images, setting and management of colors, setting and control of printing.

2. Website Art Design (140 class hours)

45.Flash:Flash animation principle, transition animation, mask animation skills, interactive animation, sound addition and editing, overall idea of animation, animation optimization and release.

46. Fireworks: the introduction of Fireworks, the drawing of graphics, the processing and decoration of bitmaps, the application of filters, the use of layers, the animation technology, the graphic design based on Web, the optimized export of images and the combination with Dreamweaver.

47. HTML: Overview of HTML, basic tags of HTML, use of basic elements of HTML, embedding of multimedia objects, form elements and their use, application of cascading style sheets (CSS), and application of frameworks.

48.Dreamweaver:Dreamweaver's functions and advantages, site concept and creation, table typesetting skills, the use and skills of page elements, the typesetting of frames and layout views, the use of templates, libraries and style sheets, layer effects and Javascript effects.

49. Case study of website construction: appreciate and analyze the design style and process of famous websites at home and abroad, determine the construction goal of the website, analyze the requirements of the website, design the content and function of the website, design the information structure of the website, visually design, consider the related problems of website development, and how to manage, maintain and upgrade the website.