Using one marketing model to sell all users has a low chance of success.

Many bosses use one set of business models and one set of marketing models to deal with all users, or they copy other people’s mechanisms and models, but it is of no use at all. The core key is The reason is that they don’t understand the users. Therefore, the first thing we have to do is not to design and plan a good mechanism or a good model, but to understand what our users are thinking and what is the underlying logic behind consumer upgrades. Consumption upgrading is also called consumer upgrading. Consumers are mainly divided into three categories. The first category is called opinion leader users, the second category is called rigid demand users, and the third category is called sharing users. #consumptionupgrade#? 1. Opinion leader users. If you are a new project or a new product, you must focus on opinion leader users. For example, I was doing children's photography in a county. I made money after working for a few years. Then the whole county started doing children's photography. It was so crowded that there was no business, so I went to Harbin again. After arriving, I thought there was a bigger market space, but I found out that there was already a leading boss in the local area. This leading boss had monopolized all children's hospitals and maternal and child health hospitals, so there was no business left. In response to this situation, the first step we need to do is to study users, analyze their opponents, and analyze who are their opponents’ opinion leaders? Is he a doctor at the hospital? A school teacher? Or the person in charge of an educational institution? #Kuaishoumaleconsumeruserinsight#? Then it will be difficult for us to attract the heads of these institutions, or teachers, principals, or doctors. These people are difficult to get, and the opportunities are not big. #What is a good business model#? At this time, we need to open up new opinion leader users, such as confinement nanny channels. As everyone knows, one month's sister-in-law. At least I have known my sister-in-law for a few months, and at least I have served several pregnant women a year. So as long as we get the confinement nanny, the confinement nanny can handle the pregnant woman, and the first thing we do is to find, how to find 100 confinement nanny? We found Yuesao’s housekeeping company and quickly accumulated the first batch of opinion leader users Yuesao. Through 100 confinement nuns, we have influenced 1,000 pregnant women, and directly received a steady stream of orders through 1,000 pregnant women. We only need to do two activities a year. Therefore, if you have a new project, you must focus on opinion leader users. The second is users with rigid needs. For users with rigid needs, many bosses like to play with the profit sharing mechanism. Change the focus of users who are in need from enjoying your products and services to wanting to get cash rewards from referrals. When you do the same, you will enter a very dangerous misunderstanding. Here, I would like to emphasize that if you want to play with your hard-to-demand users, you would rather use the points system to play, use the upgrade system to play, and never use the profit sharing mechanism. Imagine that you think a store is good, so you introduce your friend there, and the boss will give you an introduction fee. Don’t even think about hiding it from your friend. It’s not going to stop the fire. What will your friend think of you then? The third one is called sharing user. What are the sharing users? A sharing user means that he is neither your opinion leader user nor a rigid user. He has no current need to purchase your products and services, so you need to set up some links so that he can forward them automatically and spontaneously. To promote, to share. To sum up, we must first have three sets of models and solutions to get three types of users: The first type of users is opinion leader users. If you get one person, you will get a group of users. If you get one person, it is better than a million soldiers. The second one is for users with rigid needs. We use points and upgrades to continuously activate our users with rigid needs. The third one is called sharing users, which is the core key for us to set up and allow others to actively share. so. This is before we do business model design, we must first research and differentiate users.

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