Where is the end of the mobile phone photo collection?

On July 4th, Huawei released a new mobile phone product in the afternoon, and Xiaomi's Lei Jun appeared in public view in the evening. This summer, the competition in hardware industries such as mobile phones has become more intense.

In the process of mobile phone release, pictures have become the top priority!

Figuratively speaking, Xiaomi has opened a new world. On July 4th, Xiaomi Group announced the launch of the image strategy upgrade, which is considered as a key step after Xiaomi launched the high-end strategy two years ago. On the same day, Lei Jun released the first professional video series after the strategic cooperation between Xiaomi and Leica-Xiaomi 12S series. Lei Jun used "reborn" to describe the performance and video experience of the new mobile phone.

Images have become the commanding heights of the mobile phone experience, which will also be a strategic highland for Xiaomi's continuous investment. According to Dr. Yi Yan, general manager of the camera department of Xiaomi Group, the strategic upgrade of Xiaomi's image includes four levels: concept upgrade, technology upgrade, architecture upgrade and ecological upgrade.

In this strategic upgrade, Xiaomi put forward a brand-new image concept of "transcending human eyes and perceiving people's hearts". "Beyond the human eye" is committed to capturing information beyond the physical limits of the human eye through the ability of optics and computational photography. "Perceiving people's heart" means that through the integration of aesthetics and technology, the "world in people's heart" is truly alive.

Xiaomi will upgrade the imaging system, platform chip, image processing, image adjustment, software system and other core areas. In this architecture upgrade, Xiaomi image brain has also been fully upgraded to version 2.0, which is no longer just a software framework and algorithm upgrade. It has achieved a great leap of "soft and hard integration" and built a brand-new architecture including fusion optics, color engine, bionic perception, acceleration engine, ecological engine and ISP. The cooperation between Xiaomi image brain and physical imaging system will be closer and more efficient, which will comprehensively improve the basic imaging quality, color presentation and shooting experience.

Not only that, Xiaomi's image has also achieved ecological upgrading. Xiaomi announced the official opening of the ecology and the ability to open Xiaomi's image brain to the whole industry. Through the construction and opening of the ecological engine directly integrated in Xiaomi Image Brain 2.0, Xiaomi's imaging ability will not only exist in Xiaomi's system camera, but also fully realize third-party apps and devices in the future. Open empowerment.

The Xiaomi 12S series released this time jointly developed professional optical lenses with Leica, and passed the Leica Summicron certification.

The main lens of Xiaomi 12S UItra adopts 8P aspheric high lens, and specially adds anti-glare professional coating, edge inking technology, spin-coating process IR filter and cycloolefin material to solve the pain points such as glare, ghost and purple edge that often appear when taking pictures, and perfectly restore the extreme purity of image quality.

The Xiaomi 12S series also adds Leica's native dual image quality, perfectly reproduces Leica's timbre and aesthetics with the deep engine algorithm, and provides two image quality options of "Leica Classic" and "Leica Vivid", so that each creator has more creative freedom.

Xiaomi 12S series also brings Leica's "immersion" to mobile phones. The camera is implanted with the same Leica filter, Leica classic shutter sound and Leica watermark. In addition, Xiaomi 12S Ultra and Xiaomi 12S Pro also support the main lens package. Among several classic legendary lenses launched by Leica in the past century, three of the most classic legendary lenses are selected for digital modeling, and their special textures are simulated by software to reproduce their typical imaging effects.

The first Sony IMX989 one-inch graphic sensor mounted on Xiaomi 12S Ultra was also jointly developed by Xiaomi and Sony. Xiaomi deeply participated in the specification definition and some design verification work. Lei Jun said that after the launch of Xiaomi, IMX989 will be open to domestic counterparts to jointly promote the progress of mobile images.

On Huawei's side, in terms of images, Huawei's previous partner was Leica, and the two sides cooperated for six years, but on March 3 this year, the cooperation in mobile phone images ended. Last week, Huawei officially released Huawei image XMAGE. According to the official introduction, Huawei Image XMAGE represents technological innovation and shooting experience innovation, mainly focusing on optical systems, imaging technology, image processing and other fields.

He Gang, chief operating officer of Huawei Terminal BG, said that the official release of the new Huawei Image XMAGE marks Huawei's confidence and investment in the field of mobile imaging, and is also a commitment to global consumers.

On July 4th, Huawei's nova 10 series mobile phones were released. He Gang revealed that up to now, the global users of the nova series of mobile phones have exceeded 200 million.

Among them, nova 10 Pro is equipped with the industry's first 60 million front-mounted dual cameras with full focal length, in which the front-mounted ultra-wide-angle lens has the highest 60 million pixels in the industry, equipped with 100 degree ultra-wide angle, 1/2.6 1 inch outsole, and supports 4K image quality; The front is also equipped with the industry's first portrait close-up, which supports 2x optical zoom and 5x digital zoom. With the front ultra-wide-angle lens, the ultra-large zoom range of 0.7x ~ 5x can be achieved.

Huawei nova 10 Pro has the industry's first front QPD full-pixel precision focusing technology. Compared with ordinary PD focusing, QPD full-pixel precision focusing will call all pixels to participate in focusing, achieving a focusing density of 100%, without additional brightness compensation for PD points, which greatly improves the comprehensive focusing performance and is not afraid of dark light focusing.

In terms of rear image, Huawei nova 10 is equipped with 50 million RYYB super-sensitive pixels, and the main camera adopts Huawei's flagship RYYB super-sensitive color filter array, which increases the light input by 40% compared with ordinary sensors, supports QPD full-pixel precision focusing and zero-delay shutter technology, and can also bring ideal shooting effect in dark environment, and also supports fast snapshot to capture fleeting images.

The newly released Huawei P50 Pocket is equipped with a hyperspectral super image system, which consists of a 40-megapixel primary color camera, a 654.38+0.3-megapixel ultra-wide-angle camera, a 32-megapixel hyperspectral camera, a 654.38+00-channel multispectral sensor, a hyperspectral fill light and a laser focus sensor. At this conference, Huawei's P50 Pocket upgrade supports the mirror smart shooting function. When shooting, the inner screen and the outer screen display the framing picture at the same time, and both the photographer and the photographer can preview the shooting effect.

Let's take a look at the efforts of other mobile phone peers in imaging. In February of this year, OPPO released Find X5 Pro equipped with self-developed NPU chip-Mari Silicon X; ; In April this year, X80 Pro released by vivo joined the self-developed V 1+ video chip, and upgraded the picture through AI algorithm.

It is understood that the mobile image industry chain is also very rich, involving three dimensions: optical system, imaging technology and image processing, covering sensor chips and related vision systems.

Domestic mobile phone manufacturers have tried in the field of imaging. Whether it is high-end positioning or mid-range, image experience has become a detail that mobile phone manufacturers attach great importance to. Vivo cooperates with Zeiss, and one plus cooperates with Hasselblad. In February of this year, OPPO released Find X5 Pro with ——Mari Silicon x, a self-developed NPU chip. In April, X80 Pro released by vivo added a self-developed video chip V 1+ to upgrade the picture through AI algorithm. In May of this year, Glory released 70 series of key Vlog functions, using AI portrait re-recognition technology to identify and analyze more than ten kinds of characteristic information of the protagonist, realize intelligent focus tracking during the movement, and generate two-way HD video.

In a sense, as the largest market of mobile phone intelligence industry in the world, China manufacturers have been playing an important role in industrial integration.

In terms of price, Xiaomi 12S, which has upgraded the imaging system, is positioned at the high end.

Xiaomi 12S Ultra has two color schemes: environmental protection silicone plain leather, classic black and cedar green. The price of 8GB+256GB is 5999 yuan, that of 12GB+256GB is 6499 yuan, and that of 12GB+5 12GB is 6999 yuan. It goes on sale on July 4th, 265438+.

Small-sized high-end flagship Xiaomi 12S has four colors, of which black, white and purple are made of glass, and vilen's green color scheme is made of plain leather. The price of 8GB+ 128GB is 3999 yuan, that of 8GB+256GB is 4299 yuan, and that of 12GB+256GB is 4699 yuan and 65438 yuan. On July 4th, 2 1 started the pre-sale of deposit, and on July 6th 10 officially opened for sale.

The all-round high-end flagship Xiaomi 12S Pro, 8GB+ 128GB is priced at 4699 yuan, 8GB+256GB is priced at 4999 yuan, 12GB is priced at 5399 yuan, and12 GB is priced at 5899 yuan. It will be on July 4th.

Also launched at the same venue is a Xiaomi 12 Pro version, which is equipped with a 9000+ flagship processor. 8GB+ 128GB costs 3999 yuan, and 12GB+256GB costs 4499 yuan. On July 4th, 2 1, the deposit was pre-sold.

Huawei nova 10 series was officially launched on July 8, 2022 10:08. There are four colors to choose from: 10, Obsidian Gold Black, Provence, Wonderland Forest.

Huawei nova 10 128G version is 2699 yuan; Huawei nova 10 256G version 2999 yuan; Huawei nova 10 Pro 128G version is 3699 yuan; Huawei nova 10 Pro 256G version is 3999 yuan.

Huawei P50 Pocket has two colors: brocade white and blue. The price of 8GB+256GB is 8988 yuan. The price of 8GB+5 12GB is 9988 yuan, and it was officially put on sale in Huawei Mall, major authorized e-commerce, Huawei experience stores and authorized retailers on July 4, 2022.