Traditional Culture Encyclopedia - Photography and portraiture - What are some practical tips for logo design?

What are some practical tips for logo design?

1. Fading

Using fading technology in logo design, the logo will have a visual sense of fading in and out, which is a hazy beauty. Using the white mutation effect will allow people to automatically imagine a complete image, which is very rhythmic.

2. Color mutation

The most commonly used logo design and application technique is color mutation. We often see major brands choose color mutation when updating their logos. For example: Instagram, Taobao, etc. The use of sudden colors can make the logo younger and more vibrant.

3. Simple geometry

In logo design, the most basic design technique used is geometric graphics. How to use the logo design skills of geometric graphics? Through the splicing of three or four graphics, the purpose of innovation can be achieved. For example, in the lower right corner, only a heart, two circles and a rectangle are used to form the shape of a camera, which expresses the love for movies.

4. Semi-transparent stacking

How to do semi-transparent stacking logo design techniques? What kind of effect will it produce? Logo design semi-transparent stacking can get a new one Shapes and colors, not to mention that Mastercard spent 8 million to revamp the new image, the result is a simplified two stacked circles. In fact, this method is more suitable for physical financial companies. The transparent part is to tell customers that the investment is open, and the inspection and process are very safe, thus giving customers more peace of mind.

5. Three-dimensional twists

The last technique of logo planning is three-dimensional twists. This technique can meet your needs for 3D modeling. Three-dimensional twists highlight the logo through intense shadows. The layered and three-dimensional shape can better meet the personalized needs of customers.