How much do you charge for the production of promotional videos? Promotional product quotation

First of all, we should know that the complete production of the promotional film is divided into three parts: pre-planning, mid-shooting and post-production. ? First, the basic version? Low-priced promotional film production? Little or no creativity. In the early stage, there were only overall creative planning, scripts and explanations, but the scripts and explanations were only slightly processed according to the written materials provided by enterprises. Shooting is done with a camera that is better than home DV, not to mention a professional director and cameraman. In the later stage, it was simply cut and cut, without good dubbing and special effects. Special effects editing: professional PC nonlinear fine editing, simple special effects packaging, simple logo interpretation? Total duration of promotional film production: 2~5 minutes?

Production cycle: after the script is finalized, post-production? 5 ~ 10 working days? Scheme quotation: starting from 50,000-60,000 yuan.

Second, the mid-range version? Mass propaganda film production? Equipment configuration: professional high-definition camera+lighting+recording equipment+slide rail+monopod and other auxiliary equipment? Shooting team: director/cameraman/lighting engineer/sound engineer/shooting assistant? Image quality level: 1920x 1080? HD HD? Script planning: professional editors participate in script creation? Late team: director/editor/special effects artist/color mixing? Audio clip: professional announcer explains dubbing, shocking background music and special effects? Special effects editing: professional PC nonlinear fine editing, a combination of various editing techniques; Two-dimensional and three-dimensional overall special effects packaging, three-dimensional logo interpretation, overall color matching? Full length: 4-8 minutes?

Production cycle: after determining the script, shoot? 65438+ 0-2 working days for post-production? 6 ~ 15 post? Suggested quotation: 80,000 ~130,000?

Third, the professional version? High-end promotional film production equipment configuration: imported high-definition movie machine+high-end lighting+advanced recording equipment+large rocker arm+auxiliary equipment such as aerial photography. Shooting team: 15 years above experience. Director/producer/cinematographer/famous lighting engineer/stylist/sound recorder/assistant. Quality level: 1920x 1080? Hd? 4K angle? Script planning: Senior professional directors participate in script creation. Shooting equipment: imported film-grade HD camera or Eliza of the same level? Post-team: director/editing director/special effects director/mixed color director /3D animation designer over 10? Special effects editing: movie-level visual effects, brand-new 3D scene applications, brand-new film special effects packaging? Audio clip: national first-class announcer explains dubbing, shocking background music and special effects? Video editing: in-depth exploration of corporate brand development creativity, film-level video editing system, Da Vinci color matching.

Production cycle: 2-3 working days after the script is finalized, and post-production? 15 ~ 45 working days? Proposal price: 1.5 million ~ from 30 yuan.

Production cycle: 2-3 working days after the script is finalized, and post-production? 15 ~ 45 working days? Suggested price: 654.38+0.5 million ~ 30 yuan, the professional version of the high-priced promotional film usually works hard in the early stage, which is the soul of the whole film, because the whole middle and late stage is implemented around the guiding ideology of the early stage. Mid-term shooting, the price is mainly determined by the difference of shooting equipment, such as different grades, different models, auxiliary equipment and the number of people (such as imported high-definition series and film machines, different grades and different models of shooting equipment, the shooting effect will be different). The difference of team members' configuration determines the quality and effect of the promotional film. For example, directors, beauticians, cameramen, lighting engineers and even makeup artists are all distinguished according to their working hours, experience and level. Naturally, their respective remuneration is also very different. At the same time, post-production includes different workload and work quality caused by different quotations. Post-production includes: nonlinear editing, two-dimensional animation production, dubbing, picture color matching, soundtrack and special effects synthesis; Generally speaking, film and television companies quote according to the difficulty of three-dimensional animation, and the general quotation is several hundred to several thousand per second; Screen color matching needs to be done every frame, which is time-consuming and laborious. The quality of color matching often depends on the technical level of personnel and the mechanical equipment of color matching. Therefore, when the requirements are not high or the bid is not high, the film and television advertising company can only do simple color matching at most; ? Moreover, in dubbing, there are also national first-class dubbing staff, general radio announcers, presenters, foreign dubbing staff and so on with different prices and qualities. ? Therefore, when the price of a promotional film is different, it can only be summarized by the sentence "a penny gets a share".