What do you think should be paid attention to when making a promotional film?

Clarifying the propaganda key points, making scripts and commentaries occupy a very important position in the whole promotional film, which is related to the overall production direction and effect of the promotional film. Therefore, in the design, you need to be very careful, you can be creative, you can be slow and steady, but logic is very important in the overall copy. Clarify the key points of publicity, and then communicate with the shooting customers, which ones are necessary and which ones are secondary in the lens. Photographers are professionals, but their understanding of the company is far less than our own employees. Communication with designers in the early stage is essential. Implement shooting. Shooting equipment, using professional cameras to shoot, so the picture information contains a lot. The accumulation of daily video material, on this basis, can make up the relevant shots. Therefore, keeping a good record of daily activities will save a lot of work.