Basic design skills of logo design, come and have a look! ( 1)

Contrast method is to compare two different things or situations with each other, set them off, and find out the significant differences between the parts. There are several forms of comparison used in logo design, that is, shape comparison, including size, thickness, position, direction, color and space comparison. The contrast between colors will make the whole logo more vivid and produce dramatic contradictory effects.

change

A small number of variations are carried out in a more regular form to break through the more standardized and monotonous form. Consciously exaggerating the image of a place in logo design. Mutation is a form based on repetition and gradual change, which breaks the law and has many forms such as size, shape, position, color, direction and space. The degree of variation can be large or small, but when the specificity is partially arranged with other rules, too little will be buried by the rules and the expected effect will not be achieved. When it is too large, the picture will be difficult to coordinate, so we must master the scale.

launch

Launch technology starts from a central point, spreads around or gathers towards the center. It gives people a dazzling sense of light, has a strong luminous effect, and produces a feeling of quick action, clear rhythm and smooth rhythm. In the form of expression, it may be a central launch or multiple central launches.

grade

Gradient technology is based on mathematical rationality. Through the gradual decrease or increase of regular modeling elements such as arithmetic progression and geometric series, or the slow transition from one modeling element to another, a sense of rhythm, rhythm, space and layering will be produced. The technique of gradual change has high harmony, can show the aesthetic feeling of logical rhythm and rhythm, and is very imaginative. However, we should pay attention to the regularity, number and direction of gradual changes. Otherwise, there will be procrastination and redundancy.

To sum up, the form of logo design has gradually changed from complicated to simple, concise and lively, from heavy to smart, graceful, stretched and straight. Designers should be flexible in mastering the above basic expression techniques. Old? The concept of, with? Internationalization? And a sense of the times.